I would love to know how you move pass the is this a dumb idea or should I go for it? How do you know? I have been stuck on a product idea for a couple of years but scared to bring it to life for fear of failure…fear that is a dumb idea… And you always hear people say trust yourself, believe in yourself but when it comes to something like this should you follow that instinct? And what would be the 1st step – it seems very overwhelming and daunting so that in itself can keep a person from trying!
Thank you. Michelle Morton
I am so glad you asked this question! I know it can be scary to make the decision to go for it! Here are some ideas to help you over (or under) the hump.
1. You will want to google your idea to death and see if there is anything else out there like it. Use all the words you can think of and see what you find.
2. If you find things that are similar, or even in the same category, do more research on them. Find out everything you can about them: What purpose does it serve, what problem does it solve, what stores they are sold in, and what the cost of the product is.
3. If you don’t find anything similar, then find things in a similar category of problem solving and repeat #2.
4. The next step would be to figure out your target market and see if they want or need your product idea. You can find a lot of information about these things on your local SBA website.
If you do all this research, ask friends, and anyone else you can approach……if it all seems to make sense…..then it probably is!
Let me know what you decide.
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