Kenny Jahng says:

Great question!
Great response!

One promotional tactic you might test out is literally — a promotion. Maleah pointed out your FB stream doesn’t really push any products/sales. The only promo contest I say on the 1st page was rewarding the 400th Facebook Fan. Guess what, I saw that the Fan count was really close, so I choose NOT to Fan the page! After all, I rationalized, if I wanted to find your page later, I can do it anytime. There’s no benefit of being a fan other than having it listed on my profile. I wonder how many other FB peeps go through the same thinking.

Instead, how about a real promotion where you reward your current fan members (that’s incentive to *become* a fan, see?). An extra freebie. . .or discount on S&H.. .

Or here is a buzz-worthy promo to test out –> announce that on XYZ day of the month, you’ll send an exclusive FB Fan link to a page on your website that will give them a super deal on one product each month at employee pricing — FOR THAT DAY ONLY. As you get closer to the date, put up a short video about how excited you are about sharing the best ___ with your FB Fan community as a thank you.

Now when you set-up the sale, make it a real limited offering — so if you have 400 FB fans, offer only 20 or 30 for sale at this unbelievable price — and MAKE IT A REAL SALE. Make it so irresistible that they just HAVE to buy the product. Consider even selling it at cost. For your ecommerce site, don’t link to the the same product on your public site. Set-up a duplicate product sku in your shopping cart backend with the discounted price and set the inventory to 50 so that it will in fact sell out. Once it sells out, (you should monitor sales that day), you should put up a sign (or better yet video!) on that same page announcing the product, what price you sold it at, and that you’re all sold out– but remind people there that FACEBOOK FANS will get another super offer next month. People will inevitably send the link to friends who are non-FB fans, so this will capture more potential fans for you.

Rinse and REPEAT next month. and next month.

BONUS TIP: Get a pre-inked stamp from Staples, etc that has a promo message like –

Join our FACEBOOK FAN PAGE
for extra special deals!
Facebook.com/____________

Stamp this on the box of every item shipped and envelope that goes out the door.

Hope these help get the idea factory going!

Kenny Jahng
Big Click Syndicate LLC

Mark's Wine Club says:

Any advice for us? We’re even more new then the example. We’re now running an ad on FB showing non fans that they will receive a 25% discount on their first months order if they become a fan and then order. About 3-4 new fans per day…no orders though.

Any help would be greatly appreciated!