Social Media. What’s not to love, right? My Facebook Fan page will be up soon. What is the best way to market She’s Got Papers through that medium? What tricks have you found most helpful to drive sales and keep customers coming back? Do you find Twitter to be as effective as Facebook?
Thanks – Tanea http://www.shesgotpapers.com
I Can’t wait to see your page – let me know when it’s up so I can fan you! So, the easiest way to do it for free is to interact with your fan base……you can always take out targeted FB ads later on.
To get fans: Email all your friends and ask them to fan you and ask them to ask their friends. Ask members of any on-line forums or women’s groups you are part of to fan you. Write something cute about your site so they can easily forward to their friends – make it easy for them.
Marketing: Write on your wall at least 3x a day. We do an excel spread sheet of each month (I know I am an animal!) listing what we say or post each day – just makes it easier so you don’t have to think about it. We do go last minute to find the fashion or organizing tip but at least we know we are supposed to do that……just less to forget or mix up.
We do an a.m., mid-day and p.m post. Usually we do a question at lunch time, and then a fashion item or one of our own products, or even a tip from an online source we like that we think our fans will enjoy too. The whole point is to interact with them and get them to interact back. Trust and interest will keep them coming back.
Make your question something your fans can relate to: How many boxes of stationery do you own? How often do you MAIL notes? Do you send thank you cards? Things like that to get to know them and their habits…..what mags do they read? Newspapers? Are they talkers or emailers?? You get the picture. Check out my Simply Sarah fan page and you’ll see how we do it. http://www.facebook.com/simplysarahshaw
For product – I think it’s best if you post one of your items with a suggestion of how to use it – and for a random thing – perhaps find a cool pen, some accessory you think they’d enjoy seeing, a fashion item like gloves, rings, things to do with hands, perhaps lotion?
You know them better than I do……
Try this for a few months – see how many fans you are getting using this organic method – then after you have exhausted the FREE version consider a paid ad. They can be cheap…..you can set the price per day and I think you can go as low as $1 a day!
You can make FB post to twitter each time you post……automatically. Ask who ever is helping you build your page to add that for you. Makes posting so automated. Love that! Personally, I find FB better for me – but I do find a lot of cool people to approach for business through twitter as you can read about them instantly.
You need to be on BOTH for sure.
Want to express your opinion?
Leave a reply!
I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC.…
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers …
Working with Sarah has been an amazing experience. Her knowledge about everything is mind-blowing a…
I’ve been getting Sarah’s Instantly Famous notes for years. I’ve been listening to her, reading her …
When I first started working with Sarah I had a garage full of my Bathroom Bagonia’s and didn’t know…
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w…
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product…
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda …
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60…
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often…
11 hours ago
Get ready to learn a few more of my ninja tricks to get your products to celebs all year long so you can continue to turn yourself into a celebrity designer.⠀
Be sure to check out the blog: sarahshawconsulting.com/how-to-find-popular-celebrities-every-day-of-the-week/
#sarahshawconsulting #blog #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #getastreetsmartmba #legallyblonde #ReeseWitherspoon #hollywood #instyle /#nordstrom #bergdorfgoodman #product2celebrities #consultation #contactanycelebrity #branding #business #entreprenette #marketing #publicrelations #celebritydesigner ... See MoreSee Less
1 day ago
Sarah Shaw talks to fashion icon Trina Turk about how she got her start in fashion and learned the ropes of having her own business by trial and error.⠀
Tune in to the podcast to find out! sarahshawconsulting.com/podcast/trina-turk/⠀
#sarahshawconsulting #trinaturk #podcast #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #getastreetsmartmba ... See MoreSee Less
Stylists have always been rather mysterious and illusive in my opinion. You often see their names in magazines, in Oscar reports and sometimes in tabloids, or on Celeb driven TV shows like Extra, E! etc…. but getting your product to them is a different story.⠀
Be sure to check out the blog here: sarahshawconsulting.com/hitting-up-hollywood-stylists/
#sarahshawconsulting #blog #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #getastreetsmartmba #legallyblonde #ReeseWitherspoon #hollywood #instyle #nordstrom #bergdorfgoodman #product2celebrities #consultation #contactanycelebrity #branding #business #entreprenette #marketing #publicrelations #stylists ... See MoreSee Less
My handbags have been worn or carried by over 70 A-List Celebrities including Cameron Diaz, Julia Roberts, Jennifer Aniston, and Sarah Jessica Parker.⠀
Book a call with me to find out more: sarahshawconsulting.com/sarahshaw/apply-case-study/
#sarahshawconsulting #CameronDiaz #JuliaRoberts #JenniferGarner #AngelinaJolie #JenniferAniston #Ellendegeneres #taylorswift #kristindavis #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #getastreetsmartmba #hollywood #instyle #nordstrom #bergdorfgoodman #consultation #product2celebrities ... See MoreSee Less
In this podcast, Stephen M Key shares licensing secrets that will make you jump on your ideas this week. His generous spirit and desire to help entrepreneurs succeed is evident.⠀
Tune in to the podcast to find out! Be sure to check out the podcast here: sarahshawconsulting.com/podcast/stephen-key-shares-licensing-secrets/
#sarahshawconsulting #StephenKey #podcast #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #getastreetsmartmba
1d ... See MoreSee Less