Ask The Entreprenette

How can I outsource to save time?

Hi Sarah, I really like the way you offer assistance and guidance for those pursuing their dreams. This is a great service to others.

Question:  In growing my business I know I need to outsource more but I honestly am not sure what I should start outsourcing and where to find the right people that I can trust. How do other people begin to start the process of outsourcing?
Thanks – Carolyn from Tastefully Splendid

Hey Carolyn,
This is a great question and something I touched on in last weeks Featured Article.
Knowing when to outsource is the first step in moving towards a solution.

First you need to take a look at your strengths and weaknesses and see what is best to outsource and pass on to someone who can do it for you freeing you up to be the genius you are.  Being able to identify your weaknesses and pass them on to someone who can do it smarter and faster is a great use of your time and hard earned money.

Some of the most common things that are outsourced through a Virtual Assistant (VA) could be the following:

Google Ad Words
Social Media Marketing
Website maintenance
Editing of product shots
Posting articles you’ve written
SEO (search engine optimization)
Posting to your blog
Looking for content for your blog
Researching your competition
Looking for new sales outlets
Sales in general
Formatting your Newsletter or Ezine

The list goes on but I am sure you get the picture. A good place to look for VA’s is Elance.  It is free to post a wanted ad there and you will get responses from appropriate applicants.  I have used Va’s from this site and been pleased.  As in everything, read the reviews posted and ask for a few references and DO call or email them.

You may also choose to outsource your bookkeeping (locally) to get that off your plate.

Sounds like your business is really moving forward now that you need to outsource some things.

Good luck!

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    Written by Sarah Shaw

    There is 1 comment

  • I outsource my Press Releases and all of my website management which really frees up a lot of my time to go find new business outlets!

    For Blog postings, I frequently ‘tweet’ a message asking if anyone is interested in writing on…. such and such topic. You would be surprised how many people will do this free of charge, just be sure to give them credit.

    I just had a good friend “tweep” write one for my Blog on Black Cats.
    Check it out!

    Lisa Illman, President The Kritter Kommunity, LLC 1-888-8KONDOS

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