Ask The Entreprenette

How can I make the most money?

Dear Sarah,
Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend.   What do you suggest as the best course of action?
Thanks for your wisdom,
Meghna   Meghna Designs
Dear Meghna,
Tradeshows can be sort of a gray area to help boost sales for young upstarts. Obviously having a lot of previous visibility through the media can help uplevel your presence there, but that does not guarantee sales. When you don’t have much (or any) PR, you just have to get more creative and work a bit harder to attract buyers.
I have found that taking the time to contact all the stores you currently sell to, or want to sell to, is the best action plan.   I’d suggest contacting them first via email, then sending a post card, and following that up with a phone call. Yes, I know this can take a ton of your time, but the companies I know that actually do this, are the most financially successful at tradeshows.
As far as exposure to the media, I’d send a series of emails letting them know you will be there, and asking them to stop by your booth.
NOTE: Always put your booth number on everything!
Good luck,
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    Written by Sarah Shaw

    There are 2 comments

  • Lill says:


    Sometimes a little valuable information can turn a big mistake into a success. Thanks for passing along your wisdom! I appreciate getting help from someone that has experience in how to make it work.

  • Meghna says:

    Hi Sarah,

    Thanks for providing your feedback and guidance.


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