How can I make the most money?
2011/11/10 6:00 AM
Dear Sarah,
Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend. What do you suggest as the best course of action?
Thanks for your wisdom,
Meghna Meghna Designs
Dear Meghna,
Tradeshows can be sort of a gray area to help boost sales for young upstarts. Obviously having a lot of previous visibility through the media can help uplevel your presence there, but that does not guarantee sales. When you don’t have much (or any) PR, you just have to get more creative and work a bit harder to attract buyers.
I have found that taking the time to contact all the stores you currently sell to, or want to sell to, is the best action plan. I’d suggest contacting them first via email, then sending a post card, and following that up with a phone call. Yes, I know this can take a ton of your time, but the companies I know that actually do this, are the most financially successful at tradeshows.
As far as exposure to the media, I’d send a series of emails letting them know you will be there, and asking them to stop by your booth.
NOTE: Always put your booth number on everything!
Good luck,
xoxoxo
Sarah
Tagged: Ask The Entreprenette, Marketing, Networking, Public Relations, Social Media, Tradeshows, Wholesale
Related posts
There are 2 comments
Lill says:Sarah,
Sometimes a little valuable information can turn a big mistake into a success. Thanks for passing along your wisdom! I appreciate getting help from someone that has experience in how to make it work.
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
Your program is already helping me sooo much.. and I finally feel like there is a light at the end o… Read more
Shiksona Beauty
"20px" /> the website looks great. I am so… 
In this podcast, Stephen Key shares licensing secrets that will make you jump on your ideas this week. His generous spirit and desire to help entrepreneurs succeed is evident.![]()
![]()
Tune in to the podcast to find out! sarahshawconsulting.com/podcast/stephen-key-shares-licensing-secrets/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #ProductDevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #BusinessPlanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Have you listened yet?![]()
![]()
I was interviewed by Andrew Warner of Mixergy about celebs and all of my business successes, and how you can make turn an opportunity into massive publicity and exposure.![]()
![]()
Click here to listen to the interview! mixergy.com/interviews/sarah-shaw-consulting-sarah-shaw/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #ProductDevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #BusinessPlanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Sarah is exactly what I have been looking for to take my business to the next level. She brings a ton of experience to the table and saves time, money and headaches with her plethora of resources. I've had my business for 14 years and I've always felt like I was missing pieces for wholesale growth and online growth. Sarah filled that gap in more ways than I could have imagined. Our wholesale quadrupled in the first month of implementing her wholesale practices. We are just getting started and I'm excited to continue growing my business with Sarah as my go to girl for when I get stuck. If you're willing to put in the work, Sarah will take you to new levels in your business. I can't recommend Sarah enough! - Traci Dalrymple, Founder, Kokokahn Essential Oils![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #ProductDevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #BusinessPlanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Don't let this season pass by without making the most of it! With my help, you'll be able to confidently approach buyers and make sure they know why they should be carrying your line in their store this fall season.![]()
![]()
We’ll also focus on building relationships with buyers and store owners so you can turn one sale into ongoing sales year after year. And once you've secured an order, I'll show you how to keep it going by implementing simple follow-up techniques that will keep your products flying off the shelves.![]()
![]()
You’ll learn how to create a powerful pitch that will leave buyers wanting more, and how to follow up without being too pushy. Plus, I'll share the best strategies for networking with buyers and finding new stores that match your brand.![]()
![]()
I’ve created a step-by-step program that will take you from start to finish in getting your line ready for stores. We’ll go through the entire process together, from creating a professional line sheet and pricing guide, to crafting an effective sales pitch tailored for the stores you are pitching.![]()
![]()
The Fall season is the biggest opportunity for wholesale success you’ll have all year. Don’t miss out on this golden opportunity! You don’t have to do it alone, though. You can take advantage of my help to ensure you are ready to pitch stores in a way that will get them to say YES![]()
![]()
Check out my free training here: sarahshawconsulting.com/sarahshaw/![]()
![]()
Xoxo![]()
Sarah![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Celebrities are people too. They just happen to be famous. They love new innovative products so don’t be scared to contact them…..all they can say is no.![]()
![]()
For more info click here to learn more about working with Sarah![]()
sarahshawconsulting.com/sarahshaw/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife
