How can I make the most money?
2011/11/10 6:00 AM
Dear Sarah,
Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend. What do you suggest as the best course of action?
Thanks for your wisdom,
Meghna Meghna Designs
Dear Meghna,
Tradeshows can be sort of a gray area to help boost sales for young upstarts. Obviously having a lot of previous visibility through the media can help uplevel your presence there, but that does not guarantee sales. When you don’t have much (or any) PR, you just have to get more creative and work a bit harder to attract buyers.
I have found that taking the time to contact all the stores you currently sell to, or want to sell to, is the best action plan. I’d suggest contacting them first via email, then sending a post card, and following that up with a phone call. Yes, I know this can take a ton of your time, but the companies I know that actually do this, are the most financially successful at tradeshows.
As far as exposure to the media, I’d send a series of emails letting them know you will be there, and asking them to stop by your booth.
NOTE: Always put your booth number on everything!
Good luck,
xoxoxo
Sarah
Tagged: Ask The Entreprenette, Marketing, Networking, Public Relations, Social Media, Tradeshows, Wholesale
Related posts
There are 2 comments
Lill says:Sarah,
Sometimes a little valuable information can turn a big mistake into a success. Thanks for passing along your wisdom! I appreciate getting help from someone that has experience in how to make it work.
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with … Read more
Oh So Fitting
"20px" /> the website looks great. I am so… 
Are you a designer who dreams of making your business a success? Do you want to learn the secrets to getting into boutique stores, pitching magazines, and working with celebrities and influencers?![]()
![]()
Do you know that all of this is 100% attainable if you just know the insider method? I really want to share this information with you to help you cut the learning curve and get to success faster!![]()
![]()
If this is you……. then my FREE Facebook Community, Growth for Designers, is where you need to be![]()
![]()
The Growth for Designers Group is a safe place to ask questions and get help from me or others in the group. My goal is to help you to start or scale a business that goes the distance.![]()
![]()
I’ll share my hard won knowledge and help you avoid pitfalls, give you specific instructions on how to move forward and what your best next move is.![]()
Yes – this where you need to be if you’re making it your mission to make this business a success.![]()
![]()
The Growth for Designers Facebook Group is a community for designers just like you to get advice and help from myself or more advanced members.![]()
![]()
If you’ve been looking for support on how to get into boutique stores, learn how to find and pitch magazine editors, and consider working with influencers or getting celebs to use your products, you need to be here.![]()
![]()
I have the 411 on exactly what to say and pitch that I’ll send you as a welcome gift. Get my exact template and method to pitch store buyers so you sound like a savvy Entreprenette, and a copy of my pitch letter to celebrities as well.![]()
![]()
Join now: sarahshawconsulting.com/sarahshaw/growth-for-designers-facebook-group/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
April is quickly approaching, and we want to be prepared! Creating your April checklist will set everything in place for you. It may appear daunting to finish all of the items on your checklist, but trust me when I say that taking it day by day for at least an hour each day will help you get a lot done.![]()
![]()
These tips will help you in sales, exposure, and more!![]()
![]()
Continue with Spring sales – start offering a few sales and promotions![]()
• Complete development for Fall![]()
• Set up photo shoot for Fall line![]()
• Contact bloggers about your spring line – suggest a give-away![]()
• Contact Celebrities – do you have something for Fall that you can give them now?![]()
• Post daily on Facebook, Twitter and Pinterest, and IG![]()
• Read more magazines to find new editors![]()
• Contact at least 10 magazine editors this month![]()
• Work on your Buyer Black Book – always adding new stores monthly![]()
![]()
Want to see what else needs to be on your April checklist? Visit here: sarahshawconsulting.com/april-checklist/![]()
![]()
#sarahshawconsulting #entreprenette #BeYourOwnBoss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
⭐️⭐️⭐️ Social proof is one of the most impactful ways of increasing your brand awareness and removing purchasing barriers with your customers.![]()
![]()
And there’s no bigger social impact than having the right celebrity rave about your products!![]()
![]()
But how do you get your products into the hands of celebrities?![]()
And what is the difference between celebrity endorsements and paid influencer shoutouts?![]()
![]()
Today’s guest is serial entrepreneur Sarah Shaw who built a multi-million dollar handbag business by becoming a pro at getting her handbags into the hands of not only celebrities but also movies such as Legally Blonde and major magazine publications.![]()
![]()
In this episode Sarah shares:![]()
⭐️ Her Productpreneur journey and how she built her handbag business with features from celebrities, movies and magazines![]()
⭐️ How working with celebrities can increase brand awareness and increase sales![]()
⭐️ How to identify celebrities to reach out to![]()
⭐️ The difference between reaching out to celebrities and working with paid influencers![]()
⭐️ How to maximise the opportunity once your product IS featured![]()
The importance of consistently working on your brand awareness and how it can open doors to exciting opportunities![]()
![]()
Listen as Sarah shares her experience of working with celebrities to increase brand awareness and skyrocket sales for your business! ![]()
productpreneursuccess.libsyn.com/how-to-skyrocket-your-brand-with-celebrity-product-placements ![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with a re-order 2 weeks later! She is very knowledgeable about sales/ marketing and knows how to get everything done! She truly felt like a partner for my business, and I look forward to working with her in the future.![]()
![]()
Merrie Knox, Oh So Fitting www.ohsofitting.com/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife
Always follow your instincts. Don’t let people deter you from what you KNOW your customer likes. Be bold and ignore trends if your customer isn’t trendy. You will only sell what they like so stick to what you know works.![]()
![]()
For more info click here to learn more about working with Sarah![]()
sarahshawconsulting.com/sarahshaw/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife
