How can I make the most money?

Dear Sarah,
Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend.   What do you suggest as the best course of action?
Thanks for your wisdom,
Meghna   Meghna Designs
Dear Meghna,
Tradeshows can be sort of a gray area to help boost sales for young upstarts. Obviously having a lot of previous visibility through the media can help uplevel your presence there, but that does not guarantee sales. When you don’t have much (or any) PR, you just have to get more creative and work a bit harder to attract buyers.
I have found that taking the time to contact all the stores you currently sell to, or want to sell to, is the best action plan.   I’d suggest contacting them first via email, then sending a post card, and following that up with a phone call. Yes, I know this can take a ton of your time, but the companies I know that actually do this, are the most financially successful at tradeshows.
As far as exposure to the media, I’d send a series of emails letting them know you will be there, and asking them to stop by your booth.
NOTE: Always put your booth number on everything!
Good luck,
xoxoxo
Sarah

2 Comments. Leave new

  • Sarah,

    Sometimes a little valuable information can turn a big mistake into a success. Thanks for passing along your wisdom! I appreciate getting help from someone that has experience in how to make it work.

    Reply
  • Hi Sarah,

    Thanks for providing your feedback and guidance.

    Meghna

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

Testimonials

With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers (including “Grey’s Anatomy” and “Cougar Town”) and meet with magazine editors. We are slated for mentions in Lucky, Self, and Allure! Sarah also gave me the confidence to follow up on actions that I needed to move forward in my business. Thank you for all your help, I couldn’t have done it without you!
Edna Ma, MD

Categories

[custom-facebook-feed]


[instagram-feed]

Archives