I own a small jewelry company. I am trying with very little capital to get PR. I have emailed every editor with no luck. Mother’s Day is the best day of the year for my engraved jewelry as it is engraved with kids names and birthdates. I would love advise on how to get my product out there in time for Mother’s Day.
Lori Gilman www.love2designjewelry.com
Thanks for asking this question and for being an example to other up and coming designers who might be in the same position as you are. I did take a look at your website and I love your designs. They are very sophisticated and beautifully made. But, I think some of your difficulty with editors starts with the basics of your business model. Since all the items are made to order at this time, it is hard to attract “holiday driven” traffic as it is often last minute. I can see why magazines might have a problem with this and therefore, not be as wiling to write about your awesome company. I am sure you were hoping for a more glamorous response, but I think you need to go back to basics and relaunch with something that will really grab every ones attention! I know you can do it.
So here are a few suggestions to try to grab their attention:
1. Try to develop a line of signature designs that are available all the time and can be shipped within a few days. Most internet purchasing is done last minute and the customer wants it yesterday!
2. Be sure your website is user friendly – meaning that each section has separate images so purchasing can be made simply. Right now you require the customer to contact you to place the custom order. Each extra step someone has to go through on line means they are less likely to purchase and just click off to a site that is easier.
3. Create a sales page for your new signature items as well as the custom items and let them order on line. It seems that for your custom items you will need a text box or a way for them to send you a jpeg of the image they want on the item. BUT, get them to commit and purchase – then getting them to send you what you need will be easy.
4. I’d suggest having an “about you” page with a photo. Your customers might want to know who you are and learn more about you before making a purchase.
5. I’d also create a FAQ page about your companies policies. You might include some of the following: Your return/exchange policy, how you ship, instructions on how to place an order on line or by phone, how to contact you for a return or exchange, how to care for their jewelry, etc… Check out some other websites and see what they include on their FAQ and borrow it!
I hope these suggestions are helpful to you. I think once you have a signature line, you will find it easier to go back to the editors and resubmit your press kit. Building a business based on 100% custom orders is very difficult and hard to promote because of the lag time.
Check back frequently as a lot of people have asked the same PR questions and I will answer those in the coming weeks.
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st…
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda …
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just …
“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard …
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w…
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product…
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers …
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often…
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60…
When I first started working with Sarah I had a garage full of my Bathroom Bagonia’s and didn’t know…
11 hours ago
4 days ago
1 week ago
I had the pleasure of speaking with Mae Karwowski, the founder and CEO of Obvious.ly, a leading global influencer-marketing agency and technology platform. Mae shares some amazing tips on working with influencers and how you can forge relationships to build your brand.
Want to learn more? Drop me a comment below.
#podcast #maekarwowski #obviously #sarahshawconsulting #entrepreneur #streetsmartMBA #PR #celebrities #business #fashion #celebs #celebrityaccess ... See MoreSee Less
Do you know how to set the right price for your product line? Lordy knows I sure didn’t when I first started my handbag line. But once I learned the correct way to do it, I never mispriced anything again! Now I want to share this method with you so you can be profitable and not wonder why you can’t pay yourself.
It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
I’d love to share this formula with you. It totally saved my rear when I was in year 3….. Just thinking of all that lost money in the first 2 years…. I want to cry!
Drop me a comment with “PRICED FOR PROFIT” and I’ll reach out and connect with you. ... See MoreSee Less