Hail to the Holidays
2014/01/29 6:00 AM
How is your January going so far? How is the check list coming along? Just a reminder that it is totally cool and quite required (by me) to take full advantage of all holidays, Hallmark or Federal…..People are conditioned by the big box stores to expect a special sale and are just sitting there waiting for your email to show up and make them an offer they can't refuse. Really!!!
So let's get crackin'
1. Make a list of all holidays for the year
2. Come up with specials for online and wholesale customers
3. Schedule emails accordingly – you can even do in advance (what a concept!)
4. Remember to post them to all your social media outlets
Easy as pie!
What is your best selling holiday?
xoxo
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Are you considering pitching your products to stores? I want to show you some tips and tricks to get into as many as 20 stores per month. Wholesale can be a great way to build your brand quickly.![]()
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Are you a designer who dreams of making your business a success? Do you want to learn the secrets to getting into boutique stores, pitching magazines, and working with celebrities and influencers?![]()
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𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐛𝐞𝐞𝐧 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫𝐢𝐧𝐠 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐬𝐚𝐥𝐞𝐬 𝐫𝐞𝐩?![]()
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Whether this is your first time employing a sales representative or not, there are a few things you should know before jumping right in. ![]()
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1. They will probably ask for a set of free samples. That is totally normal. You should provide that.![]()
2. They will require that you provide them with catalogs and/or linesheets. And YES, you do need to do that and mail them to their office. They will not print them for you. Ask them to email the linesheets to potential customers when possible of course.![]()
3. They may require you to participate in Trade shows. If this is out of your budget, try to negotiate to attend “some”, instead of all. If you can attend them all, your sales will probably be higher.![]()
4. Some will have showroom fees that are monthly payments on top of commission. Be sure to ask about that before getting too excited. This can be negotiated as well in some instances. If you are hiring a Road Rep, they should only ask for commission on sales.![]()
5. When paying commission, never pay in advance. Only pay for invoices that you have been paid for.![]()
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Always follow your instincts. Don’t let people deter you from what you KNOW your customer likes. Be bold and ignore trends if your customer isn’t trendy. You will only sell what they like so stick to what you know works.![]()
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