How To Get Your Product to Celebrities
2012/09/19 6:00 AM
Once you get your product into the hands of an A-list celeb you will:
- Build tremendous name recognition – people pay ridiculous amounts of attention to what celebs are doing or wearing.
- Enhance your market credibility – a photo or a “thank you” note will turn fans into buyers. End result – money in the bank!
- Get free publicity – the media is much more likely to be interested in your brand if you have celebs behind you.
Know your favorite celebrities and do your research! – Find out as much as you can. Do they have kids? What is their style like? Do they travel a lot? What are their hobbies? Do they have a favorite charity? This info will help you pick wisely and have a better chance of converting them into a fan of you and your line!
Check out http://www.contactanycelebrity.com for all the info you need.
Become BFFs with the Gatekeepers- Making friends with the assistant or gatekeeper is KEY to getting ahead. They could be the boss tomorrow. Offer the gatekeeper a gift too. If it is jeans, then ask what size they wear and offer to send them a pair too. If they are the wrong sex or style for your product, ask if they want to give it as a gift to a friend or family member as you’d be happy to offer them something too. This is the time to get friendly since you know the chance to make $50K in sales could be a pair of jeans away if your celeb gets photographed in them!
Send out targeted gifts – Try and involve your celebs favorite charity or make them a special personalized product if possible (this is where your research will come in very handy). Use their favorite color, pattern or power animal. You get the point.
Make sure your product is beautifully wrapped.
Send your package via FedEx as people in the movie business will more likely open a FedEx package due to the perceived value… don’t ask me why….it just is.
Follow up with the gatekeepers to see if it was liked – If your product is loved, consider flooding the market with tons of the item. Think about sending it to other celebs to create an instant trend. The weeklies love trends and love writing about them- make it easy for them to write about you too.
Pray for photos or a “thank you” note- Once you have one of these coveted items, post it immediately on your website and all social media outlets.
Ok, so now who are you going to call?
Related posts
There are 3 comments
Debbie says: I am already a member of ImdB Pro. What’s the difference? THe only addresses/phone I get are publicists, agents, directors, or company. I call, talk up the gatekeeper but most of the time, I’m told that they will be glad to forward the information but turn down free product.
Next??
-
Debbie,
If you are calling the publicist or manager’s office, they are usually fine with getting the celeb a package that you send. I don’t suggest contacting the agent, director or company listed on IMDB.
xoxo
Sarah
[…] How to Get Your Product to Celebrities | Entreprenette […]
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC.…
Marie Todd, Inc.
Follow me on Facebook
Being on Trend is obviously super important. Store buyers look at trends to guide them when buying and you want to be sure your new collection will look good with everything else out there..... so the store looks good! Accessories are seeing a BOOST> mailchi.mp/smallbizdaily/cold-coffee-615755?e=f14f730c5b
mailchi.mp
Loved this article Ladders and needed to share: I knew I hated "networking" events....... and I love to serve others so a perfect article!!
A professor explains why networking is a waste of time and what you should be doing instead
theladders.com
The “heart” of networking is rooted in selfishness, taking and using; while the great leaders all teach us that true success comes through serving.I've been fielding a lot of questions recently about working with investors and how it all works.
DON'T DO IT..... unless it's your absolute last resort.
I wrote a blog all about it. I've had extensive experience with investors from friends and family, large corporations, business partners, and Angel Investors.
If you don't know exactly what you want from them, and exactly what you will get from them, then you are going in BLIND.
Check out this article I wrote to save yourself a lot of headaches, lost money, lost shares, and above all, it will educate you before you take on any investors.
If you want to learn more about how my new online program can teach you how to become a real CEO, get into more boutiques and get your awesome products into magazines and to celebrities... click here to book at strategy session with me and let's see if you qualify! sarahshaw.as.me/discovery
#investors #streetsmartmba #productbasedbusiness #entreprenette #sarahshawconsulting
This week Lisa and I chat about how you can stay on top of buyers without seeming pushy, yet being bold enough to close the deal.
Want to learn how to maximize sales after a Trade Show? Don’t leave money on the table sister!
Contacting buyers and following up is the biggest part of the game and is the key to building long lasting relationships and making sales.
Business is all about making money so you can keep growing. Don’t be afraid to contact buyers and let them know you are there. In this instance the squeaky wheel gets the grease so don’t let anyone else take your place on the shelves.
Dial For Dollars: How to maximize sales after the show — Sarah Shaw Consulting
sarahshawconsulting.com
This week Lisa and I chat about how you can stay on top of buyers without seeming pushy, yet being bold enough to close the deal. Want to learn how to maximize sales after a Trade Show? Don’t leave money on the table sister! Contacting buyers and following up is the biggest part of the …Does fear set in when you think about calling a boutique buyer? Worried you'll say the wrong things? I felt the same way for a long time when I first started out. It's totally normal to feel that way.
If you are looking for some help along the way, book a strategy call with me and I'll happily see where I can lend some wisdom. sarahshaw.as.me/discovery