Know your favorite celebrities and do your research! – Find out as much as you can. Do they have kids? What is their style like? Do they travel a lot? What are their hobbies? Do they have a favorite charity? This info will help you pick wisely and have a better chance of converting them into a fan of you and your line!
Check out http://www.contactanycelebrity.com for all the info you need.
Become BFFs with the Gatekeepers- Making friends with the assistant or gatekeeper is KEY to getting ahead. They could be the boss tomorrow. Offer the gatekeeper a gift too. If it is jeans, then ask what size they wear and offer to send them a pair too. If they are the wrong sex or style for your product, ask if they want to give it as a gift to a friend or family member as you’d be happy to offer them something too. This is the time to get friendly since you know the chance to make $50K in sales could be a pair of jeans away if your celeb gets photographed in them!
Send out targeted gifts – Try and involve your celebs favorite charity or make them a special personalized product if possible (this is where your research will come in very handy). Use their favorite color, pattern or power animal. You get the point.
Make sure your product is beautifully wrapped.
Send your package via FedEx as people in the movie business will more likely open a FedEx package due to the perceived value… don’t ask me why….it just is.
Follow up with the gatekeepers to see if it was liked – If your product is loved, consider flooding the market with tons of the item. Think about sending it to other celebs to create an instant trend. The weeklies love trends and love writing about them- make it easy for them to write about you too.
Pray for photos or a “thank you” note- Once you have one of these coveted items, post it immediately on your website and all social media outlets.
Ok, so now who are you going to call?
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3 hours ago
Manufacture a Clothing Line? Offer online specials and encourage your shoppers to hold Zoom dinner parties and dress up. Book a call with me today and learn how to get through this crisis. sarahshawconsulting.com/sarahshaw/apply-case-study/
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2 days ago
It’s awesome that other people are marketing and promoting your brand while you are doing other things that require your attention.
Read on: sarahshawconsulting.com/drop-shipping-2020/
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3 days ago
Learn from Lisa what it takes to get on QVC or HSN. Her insider tips will get you to hustle, and show you how sales and public relations can help grow your business.
Tune in to the podcast to find out! sarahshawconsulting.com/podcast/lisa-ascolese-shares-insider-tips-for-qvc-and-hsn/
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4 days ago
Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'll be sure to let you know when the post goes live later this week so that you can share it too. ... See MoreSee Less
6 days ago
Want magazine editors to try your products? Pitch them to write about zoom dinner parties and encourage them to dress up. Send them something to wear.
Book a call with me today and learn how to get through this crisis.
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