Finding your target market Avatar
2012/02/21 7:00 AM
Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is the key to your success. Grab and pen and paper and make a quick list of the ideas I give in this short video and get cracking on your ideal avatar. Love to know what you come up with so be sure to share it with me.
Tagged: Ask The Entreprenette, business, Entreprenette®, Launch Tips, Networking, Public Relations, Sales, Target Market, Wholesale
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There are 8 comments
Vicki Butler-Hagen says: Thank you, Sara! Would you send out a survey monkey? How would you go about collecting all this data?
Yes Vicki, that is one option. But on a broader note, I would like to suggest that YOU should know this about your target market without having to ask anyone. You are creating your Avatar as you see fit. All the questions in the video are to help you form this one person as your ideal customer……in your own mind.
Hope that gives more clarity
xoxo
Sarah
all done!
1 entry – Share on FB http://www.facebook.com/SunnySleevez
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5 entries – embed on your blog
http://sunnysleevez.wordpress.com/2012/02/21/finding-your-target-market-avatar/
As soon as I have time to make a blog I’ll blog about this! I posted it on facebook and twitter. Thanks Sarah!
ema iris says: nice! congratulations
Cindy Hardy says: Hi Sarah, I posted on Facebook. I really appreciate the information and came up with a long list. It was helpful.
I don’t even know how I ended up here, but I thought this post was good. I don’t know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!
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Trunk shows, or Pop Ups, are a great way to get your products in stores! Having a great and successful trunk show will surely grow your brand. For starters, if you want a great trunk show, you need to promote your show. This can be done through emails and advertisements.![]()
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There are many different ways to make sure that your next trunk show is a huge success! Take these ideas to help your next event be a success.![]()
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1. Offer a low end GWP for purchases under $50![]()
2. Team up with another designer to see if they can donate a few items – perhaps to the first 5 who purchase![]()
3. Higher end GWP with a minimum purchase of $250 or more![]()
4. Offer a 50% off coupon to your website products (if the store doesn’t carry your line)![]()
5. Get a makeup artist you know (or one from a local salon on the block) to set up a table and do free make-over’s or eyebrow shaping![]()
6. Have someone offer free hand massages![]()
7. Have a person doing palm readings![]()
8. Get a coupon for a special drink from a local bar – or another incentive they want to offer.![]()
9. Get a coupon from a local restaurant![]()
Here are some additional ideas to help you succeed at your next trunk show!![]()
Visit here:![]()
sarahshawconsulting.com/trunk-show-secrets/![]()
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Click here to tune in now: sarahshawconsulting.com/podcast/interview-with-marcus-lemonis-star-of-the-profit/![]()
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Hustle (verb) 1. To strive headstrong and voraciously towards a goal.![]()
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So how do you stop yourself from procrastinating?![]()
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There are a couple of tips and tricks that you can use to limit yourself from procrastinating so much, these are just a few examples that can help!![]()
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• Make a list of the most important 10 things that YOU personally have to do yourself.![]()
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• Spend the first 2 hours of your day answering email, doing any office-y things like processing orders, accounting, emails etc. Just get it out of the way. ONLY do that for the first 2 hours. (if you are like me, you got one hour done already at the crack of dawn).![]()
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Hopefully these tips will give you a better way to manage your time throughout the day. If you would like to get more tips on how to limit your procrastination, visit here: sarahshawconsulting.com/procrastination-fascination/![]()
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I'm excited to be on the Amplify Your Success podcast with Melanie Benson!⠀![]()
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Tune in here: melaniebenson.com/celebrity-endorsements-podcast/![]()
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Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice!![]()
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But where do you get started? How do you find the right influencer to boost up your name brand recognition? ![]()
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I join Melanie Benson, host of the Amplify Your Success Podcast, to talk about how to land celebrities and influencers who can get more eyes on your products.![]()
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You’ll want to hear my insights on:![]()
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• Why credibility is more important than ever, and celebrities can provide that “borrowed” trust in the market.![]()
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