You might be wondering how in the world you are going to actually find a good, reputable, hard working, fast-talking sales rep for your product business who can make you some money right?Finding sales reps for your product business
I know exactly how you feel.
In fact, I felt the same way when I started out!
And for most of the time that I had my handbag company, I struggled to find good reps. While I loved my NYC reps, and they made me loads of money, I wanted to find other sales reps around the country that could you know…..sell more than I could!
Finding sales reps for your product business can be tricky. Sadly, there is no “411” for sales reps. These links below can direct to you listings of reps in the different categories for apparel and gift. You will need to call them and see who is wiling to meet with you after they view your website or catalogs. Unless the person comes HIGHLY recommended by a friend or one of the other companies they represent, then I suggest going to visit them.
Research the Marts in Atlanta, Dallas, Los Angeles and NYC
Finding a rep in NYC – The best way to find sales reps in NYC is to travel to the NY Gift show or to Accessory Circuit which takes place in January, May and August every year. The 7W building in NY is very limited and small compared to the other cities who have centralized showrooms.
A road rep is another option and much less expensive if you are just starting out. These are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “territory” showing products to stores they service. This can be a more cost effective choice as there is no showroom fee. Another bonus is they are always out and about so they often have more opportunity for a sale then someone sitting in a showroom waiting for a client to stop by.
One of the fastest ways to find sales reps is to look at the websites of other lines you think would be in the same stores as your product line. Most brands have a wholesale tab and list their sales reps. If they don’t and you are feeling bold, call them up and ask who represents them….. they’ll usually tell you.
Choosing a sales rep gets easier once you have narrowed down your choices and found some showrooms that want to meet with you (they all won’t want to meet you – so don’t be disappointed). I suggest getting on a plane and going to see them. This is a very personal decision and you should see the showroom and meet them face-to-face. I also think that a person who has met you is more likely to take you seriously.
I wanted to share this with you so you can get some amazing people to represent your line. This should give you some guidance and make it easier for you to find reputable companies that you feel will help grow your brand.
Like what you read? Ready to step up your own game in 2020?
Book a strategy session with me and let’s see how I can help.
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st… Read more
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda … Read more
I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail R… Read more
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just … Read more
“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard … Read more
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w… Read more
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product… Read more
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers … Read more
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often… Read more
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60… Read more
5 days ago
6 days ago
2 weeks ago