These are the questions product founders ask most often about wholesale strategy, boutique outreach, pricing, media pitching, and working with Sarah Shaw Consulting. By Sarah Shaw, founder of Sarah Shaw Consulting.
Frequently Asked Questions
Start with a tight wholesale presentation. You need a clean line sheet, strong photos, retail-ready pricing, and a list of 50 to 200 targeted stores. Send a short pitch email that highlights the product benefits for their customer. Follow up every week until you get a clear yes or no.
Visit our guide on getting into boutiques: https://sarahshawconsulting.com/how-to-contact-25-stores-in-a-week/
Identify stores that carry products similar to yours. Check their Instagram tags, website brand lists, and customer style. Add the buyer name and email to your list. Start with 100 stores and grow it weekly.
Reach out to 25 to 50 stores each week. Track who opens, clicks, and replies. Follow up weekly with anyone who engaged with you. Treat outreach like a routine.
Keep it short. Lead with the product benefit for their customer. Add one sentence with credibility such as press or celebrity use. Include your wholesale link or line sheet. End with one question.
Start with your cost of goods. Multiply by two for wholesale. Multiply wholesale by two for retail. This structure protects profit and matches industry expectations.
Visit our Pricing Guide: https://sarahshawconsulting.com/set-right-price-for-products/
Buyers expect follow-up. Keep it friendly and simple. Use one sentence to check in and reattach your line sheet. Follow up weekly for six to ten weeks.
Celebrity gifting is targeted outreach. You send products to people whose audience matches your customer. When the fit is right and the packaging is thoughtful, you increase the chance of real use or mention.
Lead with the story angle, not the product. Attach a photo link. Include the product description, price, color options, and where it is sold. Follow up weekly.
You need wholesale pricing, a line sheet, strong photos, and a shipping plan. You also need inventory or short production timelines. Stores want confidence in your fulfillment.
Follow up every four to six weeks. Share new colors, seasonal items, or bestsellers. Ask what is selling in their shop. Make reordering simple and fast.
Work begins by identifying your product stage and goals. Support focuses on wholesale strategy, boutique outreach, pricing clarity, and growth planning. Most clients work through structured programs or guided consulting.
Retail Revolution is a program for product-based founders who want consistent wholesale growth. It focuses on pricing, buyer outreach, pitch strategy, and systems that support long-term retail success.
Visit Retail Revolution for more information: https://sarahshawconsulting.com/retail-revolution/
Retail Revolution works best for founders with a physical product and clear brand direction. Common categories include fashion, beauty, home, gift, and lifestyle. Brands benefit most when they are ready to sell wholesale or improve existing accounts.
One-on-one consulting is available for founders who want focused support. This option fits brands working through specific challenges like pricing, buyer outreach, or retail expansion.
Clients often focus on getting into boutiques, improving wholesale margins, building buyer relationships, and strengthening brand credibility through retail and media exposure.
Timelines vary based on product readiness and outreach effort. Many founders see movement within weeks. Stronger momentum builds over several months with consistent action.