Hi Sarah—I’ve been in business almost 2 years. My first year of business I broke even and am hoping to make a profit my 2nd year. My big question is….how important is it to have a business plan? I don’t have one and that is always sitting in the back of my mind. Thx, Tina Hill Kidzsack
Ah, the dreaded business plan question. Rest assured you can let this thought go and think up some more awesome products. I can see both sides to the coin on this one but personally I am an anti-business plan person. Honestly, unless you are going after investor money, I just don’t know whom you would need to prove anything to.
If you broke even the first year and are hoping to be in the black this year – you are doing something right Tina! Congratulations.
A BP is really just an overview of what you GUESS and HOPE will come to happen during the course of the BP’s life. Since you don’t KNOW what will happen every month, it’s all a guessing a game. I play a similar game with the students in my Tele-course during the “Finances” week.
You can play too, just make an excel doc and fill in different sales numbers, COGS, and of course with growth comes more expenses so don’t forget to add those in too – these could be tradeshow, commissions, showrooms fees, and general overhead or employees. This will give you a birds-eye view into how much you need to sell to gross what you are hoping for. You may find that you need 200 more stores or just to get the stores you have now to order one more time a year.
Whatever it turns out to be, this will give you some insight into how and where to spend your time and energy.
I like this approach better as it gives you some realistic numbers and a goal to try to hit rather than you scrambling to try to fulfill all the promises in a BP. I am a firm believer that slow and steady wins the race.
You have a very cool product and I wish you the best!
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Read on: sarahshawconsulting.com/failure-or-success/
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Do you know how to set the right price for your product line? Lordy knows I sure didn’t when I first started my handbag line. But once I learned the correct way to do it, I never mispriced anything again! Now I want to share this method with you so you can be profitable and not wonder why you can’t pay yourself.
It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
I’d love to share this formula with you. It totally saved my rear when I was in year 3….. Just thinking of all that lost money in the first 2 years…. I want to cry!
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