DIY Beginner SEO (Part 2 of 2)
2012/01/10 10:00 AM
Dear Sarah,
How do I implement simple SEO? Where do I put all the keywords? I am not really sure what the title tags and heading tags are exactly……ugh!
Thanks in advance,
Lisa Lehmann Studio Jewel
Dear Lisa,
Again, I am reaching out to my friend Lauren about this…..I find this super fascinating and complicated but she makes it sound so easy! I especially love the tip about naming your images with keywords to help with SEO. This is what Lauren suggests doing yourself to get better SEO ranking in general.
Figuring out where to put keywords can seem tricky, but it’s actually quite simple and follows three basic rules:
1) Make sure that the keywords you’re targeting for each page are focused. In other words, don’t try to focus on more than a couple per page. I see many people try to have each page rank for every single keyword on their (target) list and it tends to backfire. Don’t overload the keywords on each page, and make sure that you separate them out so that each page is only trying to rank for 2-3 keywords.
2) Put keywords in prime locations. There are a few mandatory places for keywords, and these are the page title tag, the heading 1 (H1) tag, and in the image title and alt description of any images you have. After that, you want a couple of mentions of the keyword in the body text. After all, if the entire page is centered around the keyword, it makes sense to write about it. You also want to see if you can fit one or two mentions of the keyword in bold or strong tags. Wherever you put it, keep in mind that Google puts preference on keywords that appear towards the beginning of lines and paragraphs, so try to make your title and headings start with appropriate targeted keywords.
3) Make your content relevant to users. This is the most important rule of all, and one that is all too often ignored by amateur SEO DIY’ers and many professional SEO consultants as well. Remember, you’re writing for people, not for robots! Don’t try to stuff keywords, and don’t let your keywords dictate the direction of your content. Instead, write the kind of content that your users want to read. If you make it relevant to what you’re trying to sell, and to the customers you want to attract, then your keywords should fit naturally and organically. Google has made huge efforts to make their search engine intelligent enough to look at websites from a human user point of view, and they’re getting better with every update. If you’re not sure exactly which keywords to target, you can search for them on Google Keyword Search Tool – it’s a huge help in finding your niche keywords.
Lauren Fairbanks is partner at Stunt & Gimmick’s – a digital marketing firm that specializes in content and SEO.
Tagged: Ask The Entreprenette, Branding, business, Copy Writing, Entreprenette®, Keywords, Launch Tips, Marketing, Public Relations, SEO, Website
Related posts
There are 5 comments
Deck Contractor says: These are really simple but effective SEO tips. Thanks for sharing.
I just found this amazing website regarding SEO – http://www.seobook.com/ there are so many tools to find out which search terms are best, and what your competitors are using as keywords etc. truly a HUGE help to upgrading my SEO!
Another great tool is seomoz.org. They do a thorough analysis of your pages and recommend changes.
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I’m already getting orders from the email with the updated pricing that I just sent to my current st…
Makeupjunkiebags.com
Follow me on Facebook
Join me and Venus Williams as she candidly chats with me about how the discipline of playing tennis has helped her be a better entrepreneur.
Tune in to the podcast to find out! sarahshawconsulting.com/podcast/venus-williams-on-living-life-as-an-eleven/
#sarahshawconsulting #podcast #VenusWilliams #elevenbyvenuswilliams #blacklivesmatter #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #getastreetsmartmba
Manufacture a Clothing Line? Offer online specials and encourage your shoppers to hold Zoom dinner parties and dress up. Book a call with me today and learn how to get through this crisis. sarahshawconsulting.com/sarahshaw/apply-case-study/
#sarahshawconsulting #clothing #business #fashion #apparel #boutiques #magazines #getastreetsmartmba #nordstrom #consultation #dropshipping #ecommerce #dropship #dropshippingtips #reseller #boutique #clothingline #manufacturer #zoomparties
It’s awesome that other people are marketing and promoting your brand while you are doing other things that require your attention.
Read on: sarahshawconsulting.com/drop-shipping-2020/
#sarahshawconsulting #blog #dropshipping #ecommerce #dropship #dropshippingtips #entrepreneur #reseller #business #fashion #apparel #boutiques
Learn from Lisa what it takes to get on QVC or HSN. Her insider tips will get you to hustle, and show you how sales and public relations can help grow your business.
Tune in to the podcast to find out! sarahshawconsulting.com/podcast/lisa-ascolese-shares-insider-tips-for-qvc-and-hsn/
#sarahshawconsulting #podcast #lisaascolese #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #blacklivesmatter #getastreetsmartmba
Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'll be sure to let you know when the post goes live later this week so that you can share it too.
