SEO is easier than you think and easier than many SEO professionals want you to believe. You’ll hear a lot of talk about keywords, but so long as the content on your site makes sense and is appropriate for your topic, you should have all the keywords you need.
The first, and most important step is getting links to your website. Google’s search algorithm works like a big popularity contest. Each link to your site from someone else is a vote of confidence. The more votes you get, the more relevant Google thinks your site is, and the higher up you appear in search engines. The kinds of sites that link to you matter too (of course). Sites that are similar to yours in subject matter count “more” than sites that are unrelated. Likewise, links from sites that are poplar and have lot of links coming in to their website, are more valuable than links from obscure sites that no one visits.
So how do you get links? That’s where your inner salesman comes in. The best way, in the eyes of Google, is to do it entirely naturally and “organically” by putting out content that others want to link to. Unfortunately, if your site doesn’t get a lot of traffic, the odds of someone willing to give you a link are slim. Instead, you may need to find websites and communities that you want to link exchange with, and reach out to them. Reach out via Twitter, Facebook, or by email, whichever feels more genuine to you. Remember, you’re essentially asking them for an endorsement of you, your brand and your website, so take the time to build a relationship with them, and see what you can do to entice them. Do this enough and you’ll be on top of Google in no-time.
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Sarah Shaw Consulting is with The Solemates.
3 days ago
In this podcast, I really get to know Becca Brown. She is such an enthusiast about her brand and products that you totally see why Solemates are a girl’s best friend.
Who’d a thunk that heel caps would be such a big thing right? We’ve all been to grass party events, and weddings where your heel just sinks down and you know your shoes are ruined…. Or they need an emergency trip to the shoe doctor right?
Becca and her co-founder Monica had the same experience over and over again until they had their ah-ha moment…..and grass events were never the same again!
She and I chat about how they started at night and on the weekends, got on Shark Tank, didn’t take the deal, pursued sales on their own, are now in over 10,000 stores and still do the sales themselves. Whew!
Let me know in the comments below if you want the link to listen. I’ll send it over. ❤️ ... See MoreSee Less
4 days ago
Shows are cancelled: Buyers still need new products. Book a call with me today and learn how to get through this crisis.
#sarahshawconsulting #buyers #buyer #clothing #business #Fashion #apparel #boutiques #consultation #dropshipping #ecommerce #dropship #dropshippingtips #reseller #boutique #accessories ... See MoreSee Less
6 days ago
Listen to the Trade Show 411 with Kelly Helfman and learn how UBM helps you get your brand noticed. Displaying at a trade show can be scary if you’ve never been before.
Tune in to the podcast to find out! sarahshawconsulting.com/podcast/trade-show-411-with-kelly-helfman/
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1 week ago
It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Read on: sarahshawconsulting.com/set-the-right-price-for-your-product-line-and-make-more-money/
#sarahshawconsulting #business #retail #wholesale #fashion #clothing #accessories #apparel #boutiques #magazines #consultation #dropshipping #ecommerce #dropship #dropshippingtips #entrepreneur #reseller #boutique ... See MoreSee Less
2 weeks ago
Excited to share an interview in INC magazine! I give away a lot of info about how important celebrities can be for your sales!
Check out my Interview here: www.inc.com/tracy-leigh-hazzard/the-truth-about-celebrity-endorsements-getting-your-product-on-tv...
#sarahshawconsulting #entreprenette #getastreetsmartmb #interview #incmagazine #celebrities #business #Fashion #Press ... See MoreSee Less