Create and roll out your own perpetual sales machine
2012/07/19 6:00 AM
Even though you might have sales reps, it does not mean you should get lazy about continuing to sell yourself. Selling from the “home office” should be the easiest as you are the most excited person about your brand. Buyers hear this in your voice and are often attracted to that over the “drone” of a sales reps routine pitch. If you have developed your black book, it makes it easier to stay on a selling cycle.Here are some things you can do to keep the machine rolling.
1. Set up regular bi-weekly emails to stores
2. Follow up with the hot leads – those who “click and open” emails
3. Make follow up calls to those people
4. Call everyone on your list who has not purchased every 4-6 weeks and check in
5. Continue to look for more stores to add to your black book.
6. Comb magazines or the internet for stories about stores you want to be in so you can congratulate them when you call
7. Do as many trunk shows as possible
8. Do 4 home parties a year
9. Let stores know about good news (PR) and celebs
Related posts
There are 3 comments
Jason says: Hі there, just wаnted to mentіon, I enjοуed this aгtіcle.
It wаs inspiring. Kеeρ оn poѕtіng!
Hi Sarah,
When finding new boutiques to go after, do you suggest "cold" emailing stores/buyers (after I've called the store to get the name/email of buyer) through email service like MailChimp/Aweber/etc.? Pro: you can collect analytics on open & click throughs and then make more targeted approach Con: Spammy? Not personalized enough as first contact email and may mark me as spam.
What's your take on what's appropriate for targeting new stores effectively, yet efficiently?
Thanks!
-
Chante,
Yes to everything you asked and more below….
If you have called the store to get the contact info, most likely they won’t mark it as spam as they agreed to give you the info knowing they would get an email from you. But, what I suggest is to contact the “best stores you have on your list” by email first to intro yourself from your personal email. This can help establish a better direct relationship as well.
The mass email systems do allow you to reach more people more quickly and I recommend doing that 2x a month. But, the personal touch can really help. Or just calling is even better.
Sarah
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I’m already getting orders from the email with the updated pricing that I just sent to my current st…
Makeupjunkiebags.com
Follow me on Facebook
Join me and Venus Williams as she candidly chats with me about how the discipline of playing tennis has helped her be a better entrepreneur.
Tune in to the podcast to find out! sarahshawconsulting.com/podcast/venus-williams-on-living-life-as-an-eleven/
#sarahshawconsulting #podcast #VenusWilliams #elevenbyvenuswilliams #blacklivesmatter #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #getastreetsmartmba
Manufacture a Clothing Line? Offer online specials and encourage your shoppers to hold Zoom dinner parties and dress up. Book a call with me today and learn how to get through this crisis. sarahshawconsulting.com/sarahshaw/apply-case-study/
#sarahshawconsulting #clothing #business #fashion #apparel #boutiques #magazines #getastreetsmartmba #nordstrom #consultation #dropshipping #ecommerce #dropship #dropshippingtips #reseller #boutique #clothingline #manufacturer #zoomparties
It’s awesome that other people are marketing and promoting your brand while you are doing other things that require your attention.
Read on: sarahshawconsulting.com/drop-shipping-2020/
#sarahshawconsulting #blog #dropshipping #ecommerce #dropship #dropshippingtips #entrepreneur #reseller #business #fashion #apparel #boutiques
Learn from Lisa what it takes to get on QVC or HSN. Her insider tips will get you to hustle, and show you how sales and public relations can help grow your business.
Tune in to the podcast to find out! sarahshawconsulting.com/podcast/lisa-ascolese-shares-insider-tips-for-qvc-and-hsn/
#sarahshawconsulting #podcast #lisaascolese #celebrities #celebs #celebrityaccess #business #fashion #apparel #boutiques #magazines #blacklivesmatter #getastreetsmartmba
Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'll be sure to let you know when the post goes live later this week so that you can share it too.
