When finding new boutiques to go after, do you suggest "cold" emailing stores/buyers (after I've called the store to get the name/email of buyer) through email service like MailChimp/Aweber/etc.? Pro: you can collect analytics on open & click throughs and then make more targeted approach Con: Spammy? Not personalized enough as first contact email and may mark me as spam.
What's your take on what's appropriate for targeting new stores effectively, yet efficiently?
Yes to everything you asked and more below….
If you have called the store to get the contact info, most likely they won’t mark it as spam as they agreed to give you the info knowing they would get an email from you. But, what I suggest is to contact the “best stores you have on your list” by email first to intro yourself from your personal email. This can help establish a better direct relationship as well.
The mass email systems do allow you to reach more people more quickly and I recommend doing that 2x a month. But, the personal touch can really help. Or just calling is even better.
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