While working on some back end yucky stuff with my web designers, I realized all of the things you’ll need to have in order to create a friendly and easy to use Wholesale section that will make purchasing fast for buyers. I hadn’t thought about it in a long time so it was a good refresher course for me, and now I can pass my list on to you!
I prefer to have a totally separate wholesale section for my boutiques so buyers ONLY see wholesale prices. This makes their shopping experience easier, and they can do it on their own time — even in their Pj’s! Of course, if you can’t afford this option yet, you could give buyers a coupon code for the appropriate discount at checkout if it works for your pricing structure.
TIP: When we give any kind of coupon code to our wholesalers, we use the same code for everyone to make it easier for us. However, you should phrase it in a way that buyers will think it’s unique to them, e.g.: Please use this unique code we created for you to make your purchase for free shipping (or whatever).
Things to have for a user-friendly wholesale section of your website:
My suggestion to you on your registration form is that you ask for the information I have listed below and make it required in order for a buyer to register. When you receive a new registration form, you should call the store using the contact information on the form to verify if the buyer is real. If the phone is answered: “Hello XXX store…”, that is a good sign, but if it is a personal cell phone, be sure to ask for the store’s direct number to verify them. You can decide at that point if you are willing to sell wholesale to someone who might be selling out of the back of their car, but the choice should be yours alone!
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st… Read more
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda … Read more
Everything’s coming together. I am so excited. Thank you "20px" /> the website looks great. I am so… Read more
I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail R… Read more
Sarah has made a tremendous impact on my business and I am thankful to have found a trusting, knowle… Read more
You are hands down one of the best coaches out there!! I made the mistake of buying another course t… Read more
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just … Read more
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w… Read more
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product… Read more
1 day ago
4 days ago
5 days ago
6 days ago
1 week ago