Category: Wholesale

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Are You Ready for a Sales Rep?

Think you are ready for a Sales Rep? The reality is stark: before sales representatives will even consider perusing your line sheet, you must first es...
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Your Guide to Navigating Trade Shows Like a Pro

Here are the three biggest blunders to avoid at your next trade show adventure. This is your Guide to Navigating Trade Shows Like a Pro. 1. Neglecting...
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Profitable Pricing Guide for Your Product Line

Knowing how to set the right price for your product line is crucial for the success of your business. It involves a combination of factors, including ...
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What Buyers Don’t Want You to Know

Buyers Look to Other Stores for Great Merchandise​​It is a well known fact in the world of retail that store buyers shop other stores for ideas an...
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Making the Most of a POP UP EVENT

If you want to get your product into one of the most desirable stores on your dream list, then you must prove yourself by doing a killer pop up event....
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How to contact 25 stores in 14 Days

Do you wonder how some brands are all of a sudden “all over the place” and just a few months before you’d never even heard of them?...
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A Little Known Way to Quickly Build your Brand

When I had my handbag line I dreamed of being in stores like Henri Bendel’s, Sak’s 5th Ave, Bloomingdales, Fred Segal and many other ̶...
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Build a Perfect List of Stores

Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal If yo...
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How Failure Leads to Success

When I say I’ve failed… I mean I’ve failed. A lot. And as Daymond John, one of the Sharks from the TV show “Shark Tank” said “Life is ...
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The 3 Biggest Mistakes You Can Make At A Tradeshow

So you finally decide to take the plunge and get a booth!   It might be a relief for you that you finally pulled the trigger, or it might be a total...