Category: Social Media

8

Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is th...
19

DIY Beginner SEO (Part 1 of 2)

Dear Sarah, We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibi...
3

How to get a blog review

Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers?  I know I do and assume y...
8

Bootstrap or Bust

I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking……. How can bootstrapping really make you...
12

How to write a press release that works

When you hear the word press release what is the first thing you think of?  Somebody has great news to report right?  I think the same thing...
7

How to Boost 4Q Holiday Sales

As the end of the year rapidly approaches for everyone, I know us product minded people are scrambling to make it the best quarter of the year, and so...
2

To Pop-up or not?

As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant……....
6

How to handle the competition

"If you follow yourself you don't have any competition" – anonymous woman on the street. This one sentence sparked a fabulous dinn...
6

5 quick ways to find new wholesale accounts

As each month rolls along, I am sure you are aware of constantly filling the pipe line with new stores right?  But how to find them can be a burd...
3

Celebrity Faux pas?

Dear Sarah, I make these super cute round terry towels, that are incredibly absorbent, and have an unique button loop so you can hang it from almost a...