Category: Social Media

5

What a celebrity can do for your brand

Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boos...
20

How to use your story to increase sales

Having a story behind your brand can be an important selling point when pitching your line. Think about why and how you came to develop your designs a...
8

Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is th...
19

DIY Beginner SEO (Part 1 of 2)

Dear Sarah, We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibi...
3

How to get a blog review

Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers?  I know I do and assume y...
8

Bootstrap or Bust

I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking……. How can bootstrapping really make you...
12

How to write a press release that works

When you hear the word press release what is the first thing you think of?  Somebody has great news to report right?  I think the same thing...
7

How to Boost 4Q Holiday Sales

As the end of the year rapidly approaches for everyone, I know us product minded people are scrambling to make it the best quarter of the year, and so...
2

To Pop-up or not?

As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant……....
6

How to handle the competition

“If you follow yourself you don’t have any competition” – anonymous woman on the street. This one sentence sparked a fabulous ...