Category: Sales

5

DIY Beginner SEO (Part 2 of 2)

Dear Sarah, How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly...
19

DIY Beginner SEO (Part 1 of 2)

Dear Sarah, We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibi...
8

Do magazines pay for samples?

Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I ...
9

Smooth Manufacturing = Better Sales

I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running ...
7

Best Ice Breakers

Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul?  I know I do!&nb...
3

How to get a blog review

Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers?  I know I do and assume y...
4

Pushy PR?

Dear Sarah, If you’ve had a placement in a magazine, how long should you wait until you approach the magazine again?  Should you continue to pi...
8

Bootstrap or Bust

I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking……. How can bootstrapping really make you...
2

How can I make the most money?

Dear Sarah, Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive...
5

How do I set my retail prices?

Dear Sarah, I have a quick question…can you explain why I would want my retail price to be equal to, or greater than, the stores I want to sell...