Category: Sales

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Snake Charmers

I know you already know this……but just in case you don’t think about it all the time……you want to be sure you are incorp...
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Get To Know Your Target Market

So let’s get down to basics.  The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your prod...
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What is a road rep?

Road Reps are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “terr...
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How to Invoice Stores

Invoicing can be confusing so let’s spell it out here.   I have always used Quickbooks for my accounting software so I use their invoicing pro...
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Who To Hire First

How do you know who to hire first? If you are doing your own shipping then I suggest hiring a part time person to take that over to free up your time....
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It’s all in the “appearances”

Do you worry that customers think your company is small?   Are you doing everything yourself and worried they'll find out and maybe not want ...
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Keeping up with your current stores

If you want consistent sales……..You need to stay on top of your current stores. They really need to be contacted all the time.  It...
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How to boost sales with consignment

Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did...
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How to track your success

I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track yo...
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How to pick a popular celebrity

One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and...