Category: Public Relations

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Do celebrity endorsements hurt or help your business?

People often wonder if a celebrity endorsement can hurt or help your business.   Here are 25 tips to help you see the good the bad and the ugly and ...
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How can I make my website more appealing to magazines?

Hi Sarah, I own a small jewelry company. I am trying with very little capital to get PR. I have emailed every editor with no luck. Mother’s Day ...
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Why watching TV can help you get your products to celebrities!

Have you ever thought of watching TV as part of your job? Well I never did either until many years ago my publicist asked me which TV shows I wanted t...
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How Do I Get More PR Exposure for Myself?

I asked my friend Lisa Elia of Lisa Elia PR to respond to this inquiry as she has recently written a great article on what to include in your virtual ...
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Let’s Make a Difference

Started by a shrink and a stylist, Retail Therapy provides the latest in “feel good” apparel & accessories.  Their motto “take care of your...
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Build it with Buzz…….

Posted by Sarah Shaw | Entreprenette | Simply Sarah I am so excited! I was interviewed on the MS. CEO Radio show earlier this week. If you want to lea...
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Are you your own best advocate?

Article by Sarah Shaw As funny as this may sound, it struck me today as I was drying my hair that we are our OWN best advocate.  I know this deep dow...