Category: Public Relations

7

What do you include in your sales and marketing plan?

Do I hear you groaning already?  So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep d...
5

Boost Sales with PR

How to find magazine editors and contact them: The first thing to think about is which magazines are best for your brand and your product line. O...
17

How can I get an editor’s attention?

Dear Sarah, How do I best approach big name magazines to elicit response and get coverage? It’s hard to get in contact with them as it seems tha...
19

How to build fans on Facebook

Let's face it…..Facebook is a household name……and a must have business tool if you want to maximize your exposure on line. ...
0

How many is enough?

Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I ...
7

Transform your old product into a new one

Ever wonder how to revive and old product and create something new and exciting for your customers? Sometimes recreating the old can be an easy and ec...
9

Innovative Sales Solutions

Clearly I am on a BIG sales kick right now to help you come up with as many ideas as possible to raise your sales RIGHT NOW!  We need to get your...
12

How to market a new product on-line

So you are ready to launch a new product and there are so many options these days…….are you wondering what is the best route to take? ...
20

How to Approach a Magazine Editor

  Why do we often feel like a magazine editor holds our future in their hands? Will we ever feel comfortable pitching ourselves? Believe me, I am...
42

Make Your Booth Stand Out at a Trade Show

Deciding to do a trade show is a HUGE decision……big exposure and big bucks!  Everyone wants to make the most of it each time and come out...