Category: Public Relations
Aug 11, 2011
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To Pop-up or not?
As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant……....
Aug 04, 2011
What’s your comfort zone?
Andy Grove, co-founder of Intel Corporation said, ” Only the paranoid survive”. I am a total believer in this theory. Not sure you need ...
Jul 28, 2011
Celebrity Faux pas?
Dear Sarah, I make these super cute round terry towels, that are incredibly absorbent, and have an unique button loop so you can hang it from almost a...
Jul 27, 2011
What do you outsource first?
Wearing all the hats when getting your business going can become very tiresome…..ok exhausting!! But knowing what to outsource first can b...
Jun 30, 2011
What do you include in your sales and marketing plan?
Do I hear you groaning already? So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep d...
Jun 23, 2011
Boost Sales with PR
How to find magazine editors and contact them: The first thing to think about is which magazines are best for your brand and your product line. O...
May 11, 2011
How can I get an editor’s attention?
Dear Sarah, How do I best approach big name magazines to elicit response and get coverage? It’s hard to get in contact with them as it seems tha...
Apr 14, 2011
How to build fans on Facebook
Let's face it…..Facebook is a household name……and a must have business tool if you want to maximize your exposure on line. ...
Jan 03, 2011
How many is enough?
Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I ...
Dec 14, 2010
Transform your old product into a new one
Ever wonder how to revive and old product and create something new and exciting for your customers? Sometimes recreating the old can be an easy and ec...
Testimonials
I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with … Read more
Oh So Fitting
"20px" /> the website looks great. I am so… 
⭐️⭐️⭐️ Social proof is one of the most impactful ways of increasing your brand awareness and removing purchasing barriers with your customers.![]()
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And there’s no bigger social impact than having the right celebrity rave about your products!![]()
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But how do you get your products into the hands of celebrities?![]()
And what is the difference between celebrity endorsements and paid influencer shoutouts?![]()
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Today’s guest is serial entrepreneur Sarah Shaw who built a multi-million dollar handbag business by becoming a pro at getting her handbags into the hands of not only celebrities but also movies such as Legally Blonde and major magazine publications.![]()
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In this episode Sarah shares:![]()
⭐️ Her Productpreneur journey and how she built her handbag business with features from celebrities, movies and magazines![]()
⭐️ How working with celebrities can increase brand awareness and increase sales![]()
⭐️ How to identify celebrities to reach out to![]()
⭐️ The difference between reaching out to celebrities and working with paid influencers![]()
⭐️ How to maximise the opportunity once your product IS featured![]()
The importance of consistently working on your brand awareness and how it can open doors to exciting opportunities![]()
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Listen as Sarah shares her experience of working with celebrities to increase brand awareness and skyrocket sales for your business! ![]()
productpreneursuccess.libsyn.com/how-to-skyrocket-your-brand-with-celebrity-product-placements ![]()
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#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
I’ve worked with Sarah for about 3 months now and my line has been picked up in 2 new stores with a re-order 2 weeks later! She is very knowledgeable about sales/ marketing and knows how to get everything done! She truly felt like a partner for my business, and I look forward to working with her in the future.![]()
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Merrie Knox, Oh So Fitting www.ohsofitting.com/![]()
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#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife
Always follow your instincts. Don’t let people deter you from what you KNOW your customer likes. Be bold and ignore trends if your customer isn’t trendy. You will only sell what they like so stick to what you know works.![]()
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For more info click here to learn more about working with Sarah![]()
sarahshawconsulting.com/sarahshaw/![]()
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#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife
Your instincts will guide you - trust in yourself.![]()
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For more information on working with Sarah, Check out her video for product designers here: sarahshawconsulting.com/sarahshaw/![]()
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#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Are you thinking of getting your products to celebrities?![]()
This is how I doubled my sales in just 2 years.![]()
That is a fast track to getting more credibility for your brand really quickly. ⭐️![]()
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And it’s not just me…… clients have recently gotten products to Charlize Theron, America Ferrera, Lady Gaga and Sarah Jessica parker.![]()
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Check out this video and then book a call on this link with me so I can share how to do it.![]()
sarahshawconsulting.com/sarahshaw/![]()
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❤️ Sarah![]()
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#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
