Category: Public Relations

2

Urgent: Ways to lower your taxes

Did you know that if you are a corporation you pay taxes on inventory at the end of the year? This is why I always do as many sales as possible prior ...
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Create and roll out your own perpetual sales machine

Even though you might have sales reps, it does not mean you should get lazy about continuing to sell yourself. Selling from the “home office&rdq...
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Seasonal roll-outs

Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year f...
1

What PR can do for your brand

Learning how to leverage good PR for yourself is a total MUST to keep any business afloat!  Once you have some PR, it will give you credibility w...
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What a celebrity can do for your brand

Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boos...
20

How to use your story to increase sales

Having a story behind your brand can be an important selling point when pitching your line. Think about why and how you came to develop your designs a...
8

Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is th...
8

Do magazines pay for samples?

Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I ...
7

Best Ice Breakers

Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul?  I know I do!&nb...
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How to get a blog review

Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers?  I know I do and assume y...