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Public Relations Archives — Page 4 of 8 — Sarah Shaw Consulting

Category: Public Relations


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8

Trunk Show Secrets

One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show.  Sometimes buyers want to see how well yo...

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3

Create and roll out your own perpetual sales machine

Even though you might have sales reps, it does not mean you should get lazy about continuing to sell yourself. Selling from the “home office&rdq...

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2

Seasonal roll-outs

Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year f...

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0

How to make your booth dazzle

 Dear Sarah, I am doing my first trade show in a few months.  I wondered if you know the best way to set up the lights in order to showcase my produ...

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1

What PR can do for your brand

Learning how to leverage good PR for yourself is a total MUST to keep any business afloat!  Once you have some PR, it will give you credibility w...

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5

What a celebrity can do for your brand

Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boos...

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20

How to use your story to increase sales

Having a story behind your brand can be an important selling point when pitching your line. Think about why and how you came to develop your designs a...

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8

Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is th...

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5

DIY Beginner SEO (Part 2 of 2)

Dear Sarah, How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly...

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19

DIY Beginner SEO (Part 1 of 2)

Dear Sarah, We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibi...