Category: Marketing

2

To Pop-up or not?

As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant……....
4

What steps am I missing?

Dear Sarah, I have a great Product called the “Teething Bib” and I have managed to get it in a couple of boutiques and also on a major web...
5

What’s your comfort zone?

Andy Grove, co-founder of Intel Corporation said, ” Only the paranoid survive”. I am a total believer in this theory.  Not sure you need ...
3

Celebrity Faux pas?

Dear Sarah, I make these super cute round terry towels, that are incredibly absorbent, and have an unique button loop so you can hang it from almost a...
9

What do you outsource first?

Wearing all the hats when getting your business going can become very tiresome…..ok exhausting!!  But knowing what to outsource first can b...
7

What do you include in your sales and marketing plan?

Do I hear you groaning already?  So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep d...
5

Boost Sales with PR

How to find magazine editors and contact them: The first thing to think about is which magazines are best for your brand and your product line. O...
13

How can I increase sales?

Hello Sarah, I recently opened an Etsy shop selling personalized accessories for little girls, moms, teachers, and much more! We are still in the proc...
26

How to use your ipad for business

So here I was, off to NYC on business with only my ipad…..and no real sense of how to maximize it's fabulousness!   I have to admi...
16

How can I improve my sales?

Dear Sarah I love my products and thought they would sell out right away, and it’s just not happening. What can I do to get things going?? Thank...