Category: Marketing

2

How can I make the most money?

Dear Sarah, Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive...
12

How to write a press release that works

When you hear the word press release what is the first thing you think of?  Somebody has great news to report right?  I think the same thing...
7

How to Boost 4Q Holiday Sales

As the end of the year rapidly approaches for everyone, I know us product minded people are scrambling to make it the best quarter of the year, and so...
8

Best PR tips

So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it?  When I had my handbag line...
5

Who opened it?

Quick tip: I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing emai...
12

What can a “Group-coupon” do for you?

Do you look at these "Group-coupon" style companies and wonder how they find vendors to showcase?  How they get such great deals? And h...
7

What is your call to action?

What is your call to action? The first time someone asked me this, I looked at them like they were from Mars.  I seriously had no idea what they ...
2

To Pop-up or not?

As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant……....
4

What steps am I missing?

Dear Sarah, I have a great Product called the “Teething Bib” and I have managed to get it in a couple of boutiques and also on a major web...
5

What’s your comfort zone?

Andy Grove, co-founder of Intel Corporation said, ” Only the paranoid survive”. I am a total believer in this theory.  Not sure you need ...