Category: Marketing

9

How to pick a popular celebrity

One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and...
8

How to recover from a slow market week

Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the “not so...
6

The top 5 business mistakes and how to surpass them

When I first started out with my handbag company I was in the dark about everything. I had never taken a business course of any kind, and was rea...
1

Make Your Marketing Count

I imagine you are starting to think about January and might be tossing around ideas for your marketing plan for spring. When creating marketing campai...
3

Do you need more marketing or sales?

As you probably know, marketing and sales go hand in hand……..ugh you say? Well you are not alone! As a creative gal you probably fe...
7

How to dramatically increase your profit margin in November

I wanted to give you a quick tip on how I dramatically increased my sales last year and how easy it was – so that you can do it too! I believe i...
0

Change The Game

As the year comes to a close, I like to look at my business from all sides and angles.  The main goal is to find what was successful, and do more of ...
2

Urgent: Ways to lower your taxes

Did you know that if you are a corporation you pay taxes on inventory at the end of the year? This is why I always do as many sales as possible prior ...
8

Trunk Show Secrets

One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show.  Sometimes buyers want to see how well yo...
5

Fabric Frenzy

I just spent the day at the LA Textile show and my head is spinning. Navigating a textile show can really throw you for a loop in the way of sensory o...