Category: Marketing

9

The 3 Biggest Mistakes You Can Make At A Tradeshow

So you finally decide to take the plunge and get a booth!   It might be a relief for you that you finally pulled the trigger, or it might be...
3

Finding Inspiration

How do you get inspired when deciding to create a new collection?  When I had my handbag line I always found the most inspiration in books about ...
9

How To Spot A Hole In The Market Place

When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest f...
4

Hitting Up Hollywood Stylists

Stylists have always been rather mysterious and illusive in my opinion.  You often see their names in magazines, in Oscar reports and sometimes i...
0

Snake Charmers

I know you already know this……but just in case you don’t think about it all the time……you want to be sure you are incorp...
6

Get To Know Your Target Market

So let’s get down to basics.  The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your prod...
10

It’s all in the “appearances”

Do you worry that customers think your company is small?   Are you doing everything yourself and worried they'll find out and maybe not want ...
3

Keeping up with your current stores

If you want consistent sales……..You need to stay on top of your current stores. They really need to be contacted all the time.  It...
10

How to boost sales with consignment

Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did...
0

How to track your success

I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track yo...