Category: Marketing

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A Little Known Way to Quickly Build your Brand

When I had my handbag line I dreamed of being in stores like Henri Bendel’s, Sak’s 5th Ave, Bloomingdales, Fred Segal and many other ̶...
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Build a Perfect List of Stores

Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal If yo...
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The Simple Formula That Will Get You More Sales

It’s been said that in life, timing is everything. And nowhere is this truer than in the product business. And when it comes to this business, here...
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August Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to st...
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How to Find Popular Celebrities Every Day of the Week

Get ready to learn a few more of my ninja tricks to get your products to celebs all year long so you can continue to turn yourself into a celebrity de...
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July Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to st...
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June Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to st...
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May Checklist

OMG Memorial Day is just around the corner! How did you do on your April Check List? Try to set aside an hour a day, at least, to work on whatever you...
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Contact a Celebrity

Are you thinking of contacting a celebrity?  It’s not as hard as you might think……..perhaps intimidating….. but not that hard...
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Photographing Your Line

Do you ever wonder about some other ways to photograph your line?  I know I always did…..and it took some expensive shoots to teach me some...