Category: Marketing

3

Does your product stand out?

How Do You Know if Your Product is Unique? I get asked this question all the time! I wish I had a crystal ball that could tell you if you had the next...
6

How Well Do You Tweet?

It seems to me that everyone wants to tweet, should be tweeting…..often is tweeting…..but isn’t always sure how, what, when or why t...
18

Learn How to Schedule Facebook Posts

I was so glad someone asked this question as I was just wondering about this myself!  I knew it was possible but never found the time to research it ...
3

How Do I Use Facebook To Promote My Event?

I asked my dear friend, and social media mentor Lindsay Wilson, to respond to this question. Dear Sarah, I’m a massage therapist and yoga instru...
28

The One Tip that Changed My Business

People often ask me if there was ONE piece of advice that changed my business and helped me grow.  And YES – there was.  A friend in the fashi...
5

Do celebrity endorsements hurt or help your business?

People often wonder if a celebrity endorsement can hurt or help your business.   Here are 25 tips to help you see the good the bad and the ugly and ...
3

How can I make my website more appealing to magazines?

Hi Sarah, I own a small jewelry company. I am trying with very little capital to get PR. I have emailed every editor with no luck. Mother’s Day ...
7

Why watching TV can help you get your products to celebrities!

Have you ever thought of watching TV as part of your job? Well I never did either until many years ago my publicist asked me which TV shows I wanted t...
2

Can You Protect Your idea??

One of the questions that has come up a lot with clients is How do I protect my idea? This can be a super frustrating aspect of a great invention. Unf...
4

5 Key Steps to a Successful Website

One of the main reasons that I wanted to move my website to a new server was that I was never happy with the wholesale shopping cart on my current sit...