Category: Marketing

12

How to reach your target market

Narrowing your target market is so essential to your success.  The question often is……how do I find them? I’d like to invite  you ...
42

Make Your Booth Stand Out at a Trade Show

Deciding to do a trade show is a HUGE decision……big exposure and big bucks!  Everyone wants to make the most of it each time and come out...
13

100 (plus) Reasons to Become an Entreprenette

I often wonder WHAT made someone decide to become an Entreprenette. Do you?  When I graduated college and got a job in the movie business, I never th...
3

Does your product stand out?

How Do You Know if Your Product is Unique? I get asked this question all the time! I wish I had a crystal ball that could tell you if you had the next...
6

How Well Do You Tweet?

It seems to me that everyone wants to tweet, should be tweeting…..often is tweeting…..but isn’t always sure how, what, when or why t...
18

Learn How to Schedule Facebook Posts

I was so glad someone asked this question as I was just wondering about this myself!  I knew it was possible but never found the time to research it ...
3

How Do I Use Facebook To Promote My Event?

I asked my dear friend, and social media mentor Lindsay Wilson, to respond to this question. Dear Sarah, I’m a massage therapist and yoga instru...
28

The One Tip that Changed My Business

People often ask me if there was ONE piece of advice that changed my business and helped me grow.  And YES – there was.  A friend in the fashi...
5

Do celebrity endorsements hurt or help your business?

People often wonder if a celebrity endorsement can hurt or help your business.   Here are 25 tips to help you see the good the bad and the ugly and ...
3

How can I make my website more appealing to magazines?

Hi Sarah, I own a small jewelry company. I am trying with very little capital to get PR. I have emailed every editor with no luck. Mother’s Day ...