Category: Marketing

2

Finding the contacts for Holiday Gift Guides

The big question seems to be – How do you know what they are working on? Editors usually work on a calendar schedule and know what is coming up ...
7

Pitch Holiday Gift Guides

Pitch holiday gift guides  The time is approaching to pitch holiday gift guides over the next 6-8 weeks. I know, I know, it’s only June, but Ho...
0

How to Write Amazing Subject Lines

It’s a simple equation: get more people to click on your emails, and you’ll get more sales. But no matter how great your product is, if no one ope...
1

How Failure Leads to Success

When I say I’ve failed… I mean I’ve failed. A lot. And as Daymond John, one of the Sharks from the TV show “Shark Tank” said “Life is ...
0

A simple thing to bring in more customers

If you are wondering how to get more subscribers to sign up for your email list……it’s not that hard.  Most people don’t have ...
0

Bigger Isn’t Always Better

 I know a lot of people’s dream is to see their products in big box stores like Bed Bath and Beyond, Costco, Target, Walmart and QVC…R...
0

A Little Known Way to Quickly Build your Brand

When I had my handbag line I dreamed of being in stores like Henri Bendel’s, Sak’s 5th Ave, Bloomingdales, Fred Segal and many other ̶...
0

Build a Perfect List of Stores

Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal If yo...
8

The Simple Formula That Will Get You More Sales

It’s been said that in life, timing is everything. And nowhere is this truer than in the product business. And when it comes to this business, here...
2

August Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to st...