Category: Marketing

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Are You Ready for a Sales Rep?

Think you are ready for a Sales Rep? The reality is stark: before sales representatives will even consider perusing your line sheet, you must first es...
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Unlock Profit with SMS Texting for Product-based Brands

How SMS Texting Will Drive Profitability for your Company In the fast-paced world of fashion commerce, staying ahead means connecting with customers i...
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Unlock the Power of Irresistible Subject Lines

Ever found yourself staring blankly at your screen, struggling to craft that perfect subject line that will make your subscribers click open faster th...
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How to Write Amazing Subject Lines

It’s a simple equation: get more people to click on your emails, and you’ll get more sales. But no matter how great your product is, if no one ope...
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A Little Known Way to Quickly Build your Brand

When I had my handbag line I dreamed of being in stores like Henri Bendel’s, Sak’s 5th Ave, Bloomingdales, Fred Segal and many other ̶...
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Build a Perfect List of Stores

Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal If yo...
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How Failure Leads to Success

When I say I’ve failed… I mean I’ve failed. A lot. And as Daymond John, one of the Sharks from the TV show “Shark Tank” said “Life is ...
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Trunk Show Secrets

One of the best ways to get into a store is to “prove” yourself by doing a killer trunk show.  Sometimes buyers want to see how well your...
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The 3 Biggest Mistakes You Can Make At A Tradeshow

So you finally decide to take the plunge and get a booth!   It might be a relief for you that you finally pulled the trigger, or it might be a total...
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April Checklist

Wow Easter is just around the corner!   How did you do on your March Check List? I know doing all these things might seem overwhelming but if you tak...