Category: Headline


Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is th...

Build your Buyer Black Book

Building your own "Buyer Black Book" can be a daunting task. Making sure you are gathering stores that your target market shops in is the ma...

DIY Beginner SEO (Part 2 of 2)

Dear Sarah, How do I implement simple SEO? Where do I put all the keywords?  I am not really sure what the title tags and heading tags are exactly...

DIY Beginner SEO (Part 1 of 2)

Dear Sarah, We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibi...

Do magazines pay for samples?

Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I ...

Happy Holidays


I Love Saving Money

“In this world nothing is certain but death and taxes”  – Benjamin Franklin I LOVE SAVING MONEY don’t you??  I am always loo...

Smooth Manufacturing = Better Sales

I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running ...

Best Ice Breakers

Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul?  I know I do!&nb...

Finding money for your start-up

Dear Sarah, I’ve recently launched my home-based business, and my sales are inconsistent. Until I can get a steady income flow, what are some wa...