Category: Entreprenette

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Change The Game

As the year comes to a close, I like to look at my business from all sides and angles.  The main goal is to find what was successful, and do more of ...
2

Seasonal roll-outs

Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year f...
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How to make your booth dazzle

 Dear Sarah, I am doing my first trade show in a few months.  I wondered if you know the best way to set up the lights in order to showcase my produ...
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Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is th...
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Build your Buyer Black Book

Building your own "Buyer Black Book" can be a daunting task. Making sure you are gathering stores that your target market shops in is the ma...
9

Smooth Manufacturing = Better Sales

I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running ...
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Best Ice Breakers

Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul?  I know I do!&nb...
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Finding money for your start-up

Dear Sarah, I’ve recently launched my home-based business, and my sales are inconsistent. Until I can get a steady income flow, what are some wa...
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Bootstrap or Bust

I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking……. How can bootstrapping really make you...
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How can I make the most money?

Dear Sarah, Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive...