Category: Business

8

Bootstrap or Bust

I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking……. How can bootstrapping really make you...
2

How can I make the most money?

Dear Sarah, Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive...
12

How to write a press release that works

When you hear the word press release what is the first thing you think of?  Somebody has great news to report right?  I think the same thing...
8

Best PR tips

So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it?  When I had my handbag line...
12

What can a “Group-coupon” do for you?

Do you look at these "Group-coupon" style companies and wonder how they find vendors to showcase?  How they get such great deals? And h...
7

What is your call to action?

What is your call to action? The first time someone asked me this, I looked at them like they were from Mars.  I seriously had no idea what they ...
2

To Pop-up or not?

As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant……....
6

How to handle the competition

“If you follow yourself you don’t have any competition” – anonymous woman on the street. This one sentence sparked a fabulous ...
5

What’s your comfort zone?

Andy Grove, co-founder of Intel Corporation said, ” Only the paranoid survive”. I am a total believer in this theory.  Not sure you need ...
9

What do you outsource first?

Wearing all the hats when getting your business going can become very tiresome…..ok exhausting!!  But knowing what to outsource first can b...