Category: Branding

3

How to get a blog review

Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers?  I know I do and assume y...
12

How to write a press release that works

When you hear the word press release what is the first thing you think of?  Somebody has great news to report right?  I think the same thing...
2

To Pop-up or not?

As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant……....
6

How to handle the competition

“If you follow yourself you don’t have any competition” – anonymous woman on the street. This one sentence sparked a fabulous ...
9

What do you outsource first?

Wearing all the hats when getting your business going can become very tiresome…..ok exhausting!!  But knowing what to outsource first can b...
7

What do you include in your sales and marketing plan?

Do I hear you groaning already?  So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep d...
5

Boost Sales with PR

How to find magazine editors and contact them: The first thing to think about is which magazines are best for your brand and your product line. O...
0

How many is enough?

Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I ...
7

Transform your old product into a new one

Ever wonder how to revive and old product and create something new and exciting for your customers? Sometimes recreating the old can be an easy and ec...
4

New ideas = Money

Even stores are reinventing themselves these days; getting face lifts, makeovers and doing whatever they can do attract new customers and revive old o...