Category: Branding

7

How to dramatically increase your profit margin in November

I wanted to give you a quick tip on how I dramatically increased my sales last year and how easy it was – so that you can do it too! I believe i...
2

Urgent: Ways to lower your taxes

Did you know that if you are a corporation you pay taxes on inventory at the end of the year? This is why I always do as many sales as possible prior ...
5

Fabric Frenzy

I just spent the day at the LA Textile show and my head is spinning. Navigating a textile show can really throw you for a loop in the way of sensory o...
3

How To Get Your Product to Celebrities

Once you get your product into the hands of an A-list celeb you will: Build tremendous name recognition – people pay ridiculous amounts of atten...
2

Seasonal roll-outs

Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year f...
1

What PR can do for your brand

Learning how to leverage good PR for yourself is a total MUST to keep any business afloat!  Once you have some PR, it will give you credibility w...
5

What a celebrity can do for your brand

Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boos...
20

How to use your story to increase sales

Having a story behind your brand can be an important selling point when pitching your line. Think about why and how you came to develop your designs a...
8

Finding your target market Avatar

Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is th...
7

Best Ice Breakers

Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul?  I know I do!&nb...