Category: Branding

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Beating Oscar To The Best Actor

Figuring out which celebrities to get your product to can be a challenge for most entreprenettes. You are probably asking yourself one, or possibly al...
3

The Best Urban Shopping Streets

So after hearing me blabber on (and on and on) about finding out where your target market lives, eats and breathes, so you can figure out where to sel...
3

Finding Inspiration

How do you get inspired when deciding to create a new collection?  When I had my handbag line I always found the most inspiration in books about ...
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How To Spot A Hole In The Market Place

When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest f...
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Hitting Up Hollywood Stylists

Stylists have always been rather mysterious and illusive in my opinion.  You often see their names in magazines, in Oscar reports and sometimes i...
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Snake Charmers

I know you already know this……but just in case you don’t think about it all the time……you want to be sure you are incorp...
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Get To Know Your Target Market

So let’s get down to basics.  The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your prod...
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How to boost sales with consignment

Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did...
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How to pick a popular celebrity

One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and...
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The top 5 business mistakes and how to surpass them

When I first started out with my handbag company I was in the dark about everything. I had never taken a business course of any kind, and was rea...