Category: Ask The Entreprenette

9

The 3 Biggest Mistakes You Can Make At A Tradeshow

So you finally decide to take the plunge and get a booth!   It might be a relief for you that you finally pulled the trigger, or it might be a total...
2

August Checklist

I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to st...
8

How to recover from a slow market week

Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the “not so...
6

The top 5 business mistakes and how to surpass them

When I first started out with my handbag company I was in the dark about everything. I had never taken a business course of any kind, and was rea...
3

Finding Reps at Tradeshows

Sometimes the fastest way to find sales reps is to visit the shows where they exhibit.  They are often available to speak, and will certainly tak...
0

Interviewing Sales Reps

So I hope you have had a chance to take a look at some of the Marts around the country that I posted about last week.  I know speaking to reps mi...
8

Do magazines pay for samples?

Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I ...
0

Finding money for your start-up

Dear Sarah, I’ve recently launched my home-based business, and my sales are inconsistent. Until I can get a steady income flow, what are some wa...
4

Pushy PR?

Dear Sarah, If you’ve had a placement in a magazine, how long should you wait until you approach the magazine again?  Should you continue to pi...
2

How can I make the most money?

Dear Sarah, Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive...