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So, How’s Business?

 

Instead of growing your business, do you find you’re always just
trying to keep up?

Do you wish you had the secret formula to be awesome at sales?
Would you love a proven system to attract the perfect buyers?

Would you shed tears of joy over a simple plan to finally get more
organized?

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Work with me and learn my extraordinary methods to quickly take your business, your brand, and your bank account to new levels of accomplishment as part of The Biz Control Bootcamp.

Committing to 12 weeks of intense focus will revolutionize your business; you will experience results daily by following my special system that will result in new ways to look at your business challenges so that you get out of never-never land.

This brand new format will give you ample time to do it all, while running your existing business – in fact, by the end of this course, you will in most instances change the way you do your entire daily routine so that you are more efficient, more productive and even have more time off to live your fabulous life.

 

The success of your business will not only make you more money,

but it will bring more joy and overall quality to your daily life.

This twelve-week course is totally DIY, plus you get to speak to me twice a month to ask questions. This course is going to totally change the way you do your business on a daily basis.

In this program you’ll receive short 15 minute weekly recorded calls and daily bite size steps so you can actually do what’s required to move your business forward on a weekly basis. That’s it – 15 minutes each week for an informative download on what to do daily, and when to do it – all the while continuing to run your existing business with a new freshness and sense of new direction.

I know you wear too many hats (from having been in your exact shoes myself) and that you are totally way to busy and overwhelmed as it is….  So I created this new program to help you with tiny bite size morsels of daily “to do’s” so that you become more efficient, productive and are less panicked – amazing right?

 

Learn the secrets that all successful people know:

  • Have more time (and know how) to do things right the first time
  • Dispel your fear of sales and feel confident when you call stores
  • Master a few easy steps to grow your biz instead of just run it
  • Discover simple techniques to get more media exposure
  • Enjoy the cha-ching of more online sales
  • Feel proud of yourself while reveling in celebrity love

 

You are going to learn what I consider to be the “holy grail” on how to find more customers, systematize your manufacturing and production, create amazing marketing campaigns, understand what the media is looking for and finally get your products to the celebrities of your dreams. 

Apart from the content, the program also includes live Q&A group coaching calls with me throughout the course so you can personally ask me questions as you work through the curriculum.

 

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myraThere so many coaches out there but very few have actually run a company other than their coaching business. And since I don’t go the eye doctor when my back hurts, I choose to work with Sarah Shaw. One of the main reasons I love working with Sarah is because she had a handbag company and reached levels I aspire to. Sarah Shaw’s programs are not filled with motivational mumbo jumbo, but real strategies on how to take your business to the next level.  I started working with Sarah from the inception of creating my line. At the time, I had a manufacturer, but I didn’t have the other parts of operation nailed down. Within six months of working with Sarah, I’ve hired a manufacturing agent in China, completed my first production run, developed my website, hired 3 sales reps and a host of other things to get my company up and running. As 2014 continues, I’m very excited to grow my company and continuing to work with Sarah.

Myra Good, Founder and Designer Jamison Parker Designs

Did you know my second company, Simply Sarah, was launched in 2006, selling only ONE product (my patented Handy Hold All ® in 12 colors) and grossed $500,000 in sales in the first two years – – all out of my garage? 

I am going to teach you the exact same sales and marketing techniques in the Biz Control Bootcamp.

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Training Module One: Create Your Own Buyer & Media Calendar to Increase Sales

 

In this module, I will show you how to get organized so you don’t fall behind or forget what to do when; these tools will assist you in avoiding missed opportunities. 

 

  • Learn how to prepare for each new season with ease instead of panic
  • Understand what buyers are buying monthly to maximize your sales
  • Discover what the media is looking for in advance
  • How to spin your product to “fit in” for wedding and other publications
  • Understand how to get even the biggest bloggers to notice you
  • Learn the importance of Tradeshow dates and how to use them to increase sales.

These are the techniques I used to get my products into Bloomingdales, Fred Segal, Barney’s NY, and Bergdorf Goodman as well as over 1200 boutiques nationwide, plus every major fashion magazine including ELLE, Oprah, Instyle, Mademoiselle, WWD, Lucky and People.

Once you have these important foundations in place you will be equipped to stay on track and grow your business. There’s simply no way around it. These tools will save you time and make your production flow more smoothly, as well as increase sales and media exposure.

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Bootcamp Module Two: The Fastest Way to Get Buyers Buying

Module two is all about how you communicate with your customers. The following methods are exactly what I used when creating my sales pitch to buyers.  Once you know who to pitch and how to pitch, sales are easy.  You too can be in hundreds, or even thousands of stores.

I will show you the importance of really understanding and knowing your target market and how that leads to the right customer and more sales.

 

I’ll guide you though these next steps:

  • Learn how to create a description of your perfect customer
  • Discover how to use social media to build a following and make money
  • Master the language that gets your customers buying from you
  • Create a blog that gets your customers excited about you and your brand
  • How to find the exact stores your customers shop in

This module will help you feel in control of your marketing as we plan ahead and prepare marketing campaigns in the next module.  Building a strong relationship with your customers, both online and off, will help you feel more connected to them and will ultimately result in more sales.

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3Training Module Three: Using Email Marketing to Increase Boutique Sales

The next step is to take control of your email marketing!

Using online marketing is the fastest way to reach a large audience, plus it’s cheap and easy! Keeping your customers engaged is the key to success.  Keeping up with trends, showcasing new products, and offering incentives to stores keeps them on their toes and wondering what you will be sending along next.

 

I can’t wait to advise you on all these techniques:

  • Optimizing your subject lines to increase open rates
  • Creating an email campaign that gets clicks
  • Mastering innovative incentives
  • Tips on choosing images that will make you money
  • How to create your own simple marketing plan to start seeing results in just a few days
  • How to put all your marketing on auto-pilot allowing you to do less work while making more sales.

These tips and tricks will help increase your buyer list and in the end, result in higher sales.  These easy-to-use methods will make your email marketing feel automated and simplify your communication with potential and current buyers.  The whole point is to simplify your marketing so it flows with ease and you can concentrate on other parts of your business.

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4Training Module Four:
How to Explode Your Online Sales

You can make a lot of extra money from on-line sales.  Online sales are part marketing and partly a good product, but mostly, about relationship with your online customers.  The more your fans can relate to you, admire you and want to be friends with you, the more successful you will be.  When I had my handbag line, the media exposure, and online marketing efforts are what turned me into a celebrity designer.   Keeping your customers informed of all the great things that are going on with your company, as well as bringing them new products, is what makes them loyal shoppers.  People buy from those they know and trust.

 

We will go through the following steps together:

  • The exact technique to create a relationship with your customers
  • How to let your customers know about all the “good news” you have to share.
  • Discover a painless and proven way to market new products
  • How to get customers involved in creating your designs

These simple steps will feel effortless once you implement my easy-to-follow system.  Letting your customers know about what a rockstar you are will become so easy you’ll wonder why you were afraid to brag!

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5Training Module Five: All The Templates & Scripts You Need to Get Your Product into Celebrity Hands.

Getting products into celebrity hands is an instant way to get more brand recognition and attract more sales. I have mastered a specific technique and have garnered huge celebs over the years and am going to share this with you in this module. 

Everyone loves celebrities, and most people even want to dress and be like them.   When my handbags were received by celebs and used in movies, more of my products were seen in magazines, and were purchased by huge stores like Bergdorf Goodman, Nordstrom, and seen on Access Hollywood and E!.  This exposure drove loads of online sales, but also got my line into more stores as it increased my credibility and celebrity designer status.

 

Let me help you find some big celebrities using the following steps:

  • Learn how to find the celebrities that will attract your customers
  • Discover exactly what to say to the gate keepers
  • Access to my template of exactly what to write in your letter
  • How to determine what to offer them
  • How to grow sales faster with multiple celebs

I will help you get over your fear of contacting celebrities and show you how to take the first steps. Once you get something to one famous person, you’ll be off and running and there’ll be no stopping you.  The key is in the research and knowing who and what to send them to cinch the deal.

 

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6Training Module Six: How to Maximize Celebrity Exposure & Get More Sales

Knowing what to do with a big celebrity name is equally as import as getting the product to the celebrity in the first place.  In this module, I will give you some daring ideas and awesome leads and I will show you how to move quickly to capitalize on your success and get the maximum exposure possible.

 

 

This module will cover the following exciting stuff:

  • Who to tell when you get your product into celebrity hands
  • Learn how to get instant sales from celebrity exposure
  • Discover how to get a photo of a celeb with your product
  • Step-by-step template of how to promote your new found celebrity

Getting the celebrity names out to the media, store buyers, sales reps and online shoppers was key to building my business from $500,000 to $1M in sales in just two years.  I will show you exactly how I did it, so you can do it too.

 

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                               Weekly 15 Minute Recorded calls

 

 

Over a period of 12 weeks, you’ll listen in, and have access to, as I teach you the different modules of the Biz Control Bootcamp. We’ll cover the in-depth, simple yet powerful strategies I’ve been sharing with my private clients for years. I’ll give you guidelines, weekly assignments and templates to follow, as well as daily-steps to get more customers, more sales, and more exposure. I’ll guide you to take the exact steps you need to be successful and be in control of your business.   

   Six Live Q&A coaching calls with Sarah

This program also includes live Q&A group coaching calls with me throughout the course so you can personally ask me questions as you work through the curriculum. I’ll answer your personal questions during the call to give you the answers you need to get the job done quickly and efficiently saving you time and money! By dialing in, you will be leaps ahead of your competition by having the inside edge with me on your team!  Dial in twice monthly to get your questions answered.

All calls are recorded in case you miss one – or need to go back for the juicy content!

                                  Online Access

You have 24/7 access to all modules, so you can access this amazing content anytime anywhere! 

 

Lifetime access to Downloadable recordings

You can download the MP3’s any time. This way, you won’t miss any important information and you can learn on-the-go, on your time. You’ll have access to these recordings for life!

 

 

Digital Copies of all Handouts 

Each week, you will receive detailed worksheets, examples, templates, scripts, etc. that we’ll be discussing during the classes. Having a pdf of all the content allows you to print up the material and read along, so that you don’t have to take as many notes when listening to the recording again. I’ve made it super easy for you to learn the way YOU like to learn.

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Did you know that when I got my products into TV, movies and celebrity hands, that it lead to more press, more sales and ultimately got me into Bergdorf Goodman and Nordstrom? 

And all that helped me DOUBLE my sales in 2 years from $500K to $1M.

 

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I am going to give you the 411 and all the shortcuts I have learned to give your business a HUGE leap forward.  By the end of each module, you will feel more comfortable being in control of your business and armed with the knowledge of how to do it effortlessly.  I am going to demystify the process and show you exactly how to do it yourself with the confidence of an experienced savvy Entreprenette!

 


jojaysonprofilepictextSarah Shaw is not just a great coach, she’s incredibly approachable and so easy to connect with as a mentor and friend….she’s patient, she’s understanding, she knows what it means to juggle a thousand projects at once and having to pace yourself.  She is a visionary with regards to her ability to see far ahead, and what ones greatest potential is, and what not to waste your time on. Working with Sarah is challenging but acts as a catalyst to immense growth and she helps you see what’s possible and gives you the steps to move towards that potential.  If you want to move your business to the next level….and indeed its highest level…working with Sarah will give you the keys to open those essential doors

Jo Jayson  Jo Jayson

 

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Where have you been my whole life Sarah Shaw? Whether you have a personal phone call or group sessions; Sarah gives you the knowledge, insight and inspiration to fulfill your dreams. She has really helped take my business to the next level.

Laurie Dutcher Secretly Network

 

 

 

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  • Want to understand what buyers are buying monthly to help maximize your sales?
  • Would it help you to know exactly which stores your customers are shopping in?
  • Do you need help creating better subject lines to increase open rates?
  • Are you anxious to have buyers taking your calls and taking out their checkbook?
  • Do you want to attract more buyers to your brand with tons of exciting news to share?
  • Do you want to build your business with a celebrity following?

Learn how to do this and much more in Sarah’s Shaw’s Biz Control Bootcamp.

colleen

Working with Sarah has been an amazing experience.  Her knowledge about everything is mind-blowing and there has not been a question she cannot answer, or an experience she has not already been through.  In just a few months, we have transformed my website into an amazing one, she has helped write sales copy, advised on marketing strategies, and assisted on getting my blog going which has lowered my Alexa rating over 40% in just a few weeks, and brought in new customers. I have made more progress with her
in a few short months than in the entire last year. Working with her is a great investment and I am very thankful to have found her.

Colleen Eyges  mycoolslim

 

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I‘ve been getting Sarah’s Instantly Famous notes for years. I’ve been listening to her, reading her blog, and implementing her sage advice when applicable, but never felt I had a great mainstream product, until now. Our business is getting ready to explode! In just a few months, Sarah has referred us to new manufacturers, connected us to a rep for the home shopping networks and helped me get my products to two “A” list celebs.
If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often says, “When in doubt take the next step.”  – Just do it.
You won’t regret it. Sarah continues to offer down to earth, manaegable projects and assignments. Yes, I’ve had to pull on those big girl pants more than once, but after the leap, I often ask, now WHY did I think that was scary? 
I want Sarah by my side every step of the way!

Chris Alexandria  Angel Chatter

 

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Biz Control Bootcamp is completely DIY. Do it at your own pace.

Training Module One: Create Your Own Buyer & Media Calendar to Increase Sales

  • Learn how to prepare for each new season with ease instead of panic
  • Understand what buyers are buying monthly to maximize your sales
  • Discover what the media is looking for in advance
  • How to spin your product to “fit in” for wedding and other publications
  • Understand how to get even the most popular bloggers to notice you
  • Learn the importance of Tradeshow dates and how to use them to increase sales.

Bootcamp Module Two: The Fastest Way to Get Buyers Buying

  • Learn how to create a description of your exact customer
  • Discover how to use social media to befriend your customers
  • Master the language that gets your customers buying from you
  • Create a blog that gets your customers excited about you and your brand
  • How to find the exact stores your customers shop in

Training Module Three: Using Email Marketing to Increase Boutique Sales

  • Optimizing your subject lines to increase open rates
  • Creating an email campaign that gets clicks
  • Mastering innovative incentives
  • Tips on choosing images that attract buyers
  • How to create your own simple marketing plan to start seeing results in just a few days
  • How to put all your marketing on auto-pilot to create results quickly while having fun!

Training Module Four: How to Explode Your Online Sales

  • The exact technique to create a relationship with your customers
  • How to let your customers know about all the “good news” you have to share.
  • Discover a painless way to market new products
  • How to get customers involved in creating your designs

Training Module Five: All The Templates & Scripts You Need to Get Your Product in Celebrity Hands

  • Learn how to find the celebrities that will attract your customers
  • Discover exactly what to say to the gate keepers
  • Access my template of exactly what to write in your letter
  • How to determine what to offer them
  • How to grow sales faster with multiple celebs

Training Module Six: How to Maximize Celebrity Exposure & Get More Sales

  • Who to inform when you get your product into celebrity hands
  • Learn how to get instant sales from celebrity exposure
  • Discover how to get a photo of a celeb with your product
  • Step-by-step template of how to promote your new celebrity

 

My product was in these Magazines and yours can be too

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Join me and let me show you the actual tools to use to rocket your product to the front line!

 

Learn how to prepare for each new season with ease instead of panic

Master the language that gets your customers buying from you

Discover exactly how to find the right buyers using targeted demographics and watch your products fly off the shelves

Master my time tested automated systems, and door opening phone strategies to implement a rapid response from buyers

Walk through the step-by-step method to getting more exposure for your brand through new media strategies, celebrities and PR.

Discover my secret skills for more exposure and sales with each new celebrity client

 

estelle

When I first started working with Sarah I had a garage full of my Bathroom Bagonia’s and didn’t know how to market or sell it. Since working with Sarah we have sold to TJMaxx, have been approached by a QVC rep, appeared on Extra and have secured our own widely respected gift rep who is currently showing our line at the gift shows around the country. I am a Mom of two and Sarah’s gentle guidance has never felt overwhelming, and I am able to be with my kids and get my work done with her easy-to-follow systems in place. Thanks to her help and knowledge about bringing a product to market, I feel educated and prepared, and am looking forward to an amazing 2014.

Estelle Shaw  Fitness Flower

 

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sara

I am so looking forward to working with you and helping you take your business to the next level.  This course is going to teach you my secrets and techniques so you can set yourself apart from your “competitors”.  I promise you will walk away armed with a ton of knowledge, contacts, websites, and ideas to help you propel your business forward. I believe in this program.  My mission is to help you get organized and stay on track to grow your business and be as successful as you desire. That’s why I invite you to participate in the Biz Control Bootcamp for up to a full 30 days from the start of the live program. If you don’t feel I’ve delivered what you expected within those 30 days, I’ll happily refund 100% of your money.

IMPORTANT NOTE:
I do require your completed homework from all available modules before we process your refund.
Why? Because I know that when you take action and complete the Biz Control Bootcamp, you’ll get results.
It’s that simple.
If you do the work and don’t get the value, then we don’t deserve your money. Just submit your completed
homework and a note saying why you don’t think it delivers what you expect, within 30 days of purchase,
and I’ll happily refund you.

 

It’s time to get your product out into the market place before someone else does.  There’s no more time for excuses…..

When in doubt, take the next step,

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