Boost Sales with PR
2011/06/23 6:00 AM
How to find magazine editors and contact them:
The first thing to think about is which magazines are best for your brand and your product line. Once you narrow that down, look at the masthead which shows all the names of the editors. At the very bottom of the page there is usually a main number for the magazine. A great way to initiate contact is via email. You can ask the operator what their email format is: first name _ last name@magazine.com…. or whatever it is….she will tell you. Once you have that secret, you will know how to contact anyone at the magazine by email. Be sure to ask the operator for their phone number as well (or extension) while you have her on the line. Now you are ready to send them a short and sweet email about your fabulous product line and follow up with a phone call a few days later.
Be sure to check the editorial calendars for each magazine so you know what to pitch the editors. You can usually find those under advertising on most sites (you might have to do a tad bit of detective work on some) and can see what the magazine is writing about for future issues.
Editors want to be pitched as you might have the next "it" item and help them shine…….but be sure it's on target so you don't waste their time.
Good luck!
Related posts
There are 5 comments
Suzy Mac says:As always, Sarah, this is great advice!!
I can’t tell you how spot-on and helpful your tips are; I have recommended your CDs to every entrepreneur I have talked to..I’ve listened to them so many times I am wearing them out! lol
Thanks for helping us get our products out there!
Suzy Mac
President,
Who’s Your Mommy, llc
http://www.ShapewearfortheBedroom.com
Thanks for all your helpful tips. Recently purchased this holiday decor company, http://www.thewhitehurstcompany.com from my Dad and am trying to find my way. All your tips are great and I look forward to getting the emails from you each day. Thanks so much!
[…] Better sales through print PR. Of course, there are many opportunities to boost sales through marketing via online resources, but entrepreneur Sarah Shaw reminds us that, especially in some industries, PR via print, especially magazines, may also be critical. Learning how and where to pitch your business or product will take some practice, but here is a place to start. The entreprenette Gazette […]
Great information and exactly what every business owner needs to know when they want to move forward and promote their business. Thank you!!
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
"20px" /> the website looks great. I am so… 
Are you a designer who dreams of making your business a success? Do you want to learn the secrets to getting into boutique stores, pitching magazines, and working with celebrities and influencers?![]()
![]()
Do you know that all of this is 100% attainable if you just know the insider method? I really want to share this information with you to help you cut the learning curve and get to success faster!![]()
![]()
If this is you……. then my FREE Facebook Community, Growth for Designers, is where you need to be![]()
![]()
The Growth for Designers Group is a safe place to ask questions and get help from me or others in the group. My goal is to help you to start or scale a business that goes the distance.![]()
![]()
I’ll share my hard won knowledge and help you avoid pitfalls, give you specific instructions on how to move forward and what your best next move is.![]()
Yes – this where you need to be if you’re making it your mission to make this business a success.![]()
![]()
The Growth for Designers Facebook Group is a community for designers just like you to get advice and help from myself or more advanced members.![]()
![]()
If you’ve been looking for support on how to get into boutique stores, learn how to find and pitch magazine editors, and consider working with influencers or getting celebs to use your products, you need to be here.![]()
![]()
I have the 411 on exactly what to say and pitch that I’ll send you as a welcome gift. Get my exact template and method to pitch store buyers so you sound like a savvy Entreprenette, and a copy of my pitch letter to celebrities as well.![]()
![]()
Join now: sarahshawconsulting.com/sarahshaw/growth-for-designers-facebook-group/![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
So, you've just launched your company and need some help. Who do you hire first?![]()
You want to make things easy for yourself while also increasing your profits, therefore the first thing you should do is hire a part-time shipping person!![]()
![]()
Because shipping isn't a very difficult task, it may readily be delegated. Here's a list of responsibilities for your upcoming shipping clerk that will help you make more money more quickly.![]()
![]()
a. Retrieve internet and store orders 2 days a week and charge credit cards![]()
b. Fill orders![]()
c. Pack boxes and create shipping labels![]()
d. Arrange pick up with your carrier![]()
e. Put orders in Quickbooks and give you total sales for the week![]()
f. Review outstanding orders for stock status and check inventory report each Monday![]()
g. Highlight items that are less than 5 in stock![]()
![]()
You can read more about this list and more information about hiring a shipping clerk here: sarahshawconsulting.com/who-to-hire-first/ ![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
I'm excited to have this awesome interview with Toccara Karizma!![]()
![]()
Click here to listen to the interview! toccarakarizma.com/blog/how-to-get-your-products-into-celebrity-hands/![]()
![]()
In this interview, Sarah was gracious enough to share her best tips to getting your products in celebrity hands. She breaks down her method to six simple steps any business can follow to get free celebrity endorsements.![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda all wrapped up into one of the sweetest, most generous people you'll ever meet. And I'm talking about stuff she doesn't even claim to be an expert on. If you're looking for someone to help you launch your business, you'd be a complete ding dong not to get coaching from her because I promise you, one minute with Sarah Shaw would be worth hours of some other "expert's" time. — Jen Sincero![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Happy Thanksgiving!![]()
![]()
#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach
