Boost Sales with PR
2011/06/23 6:00 AM
How to find magazine editors and contact them:
The first thing to think about is which magazines are best for your brand and your product line. Once you narrow that down, look at the masthead which shows all the names of the editors. At the very bottom of the page there is usually a main number for the magazine. A great way to initiate contact is via email. You can ask the operator what their email format is: first name _ last name@magazine.com…. or whatever it is….she will tell you. Once you have that secret, you will know how to contact anyone at the magazine by email. Be sure to ask the operator for their phone number as well (or extension) while you have her on the line. Now you are ready to send them a short and sweet email about your fabulous product line and follow up with a phone call a few days later.
Be sure to check the editorial calendars for each magazine so you know what to pitch the editors. You can usually find those under advertising on most sites (you might have to do a tad bit of detective work on some) and can see what the magazine is writing about for future issues.
Editors want to be pitched as you might have the next "it" item and help them shine…….but be sure it's on target so you don't waste their time.
Good luck!
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There are 5 comments
Suzy Mac says: As always, Sarah, this is great advice!!
I can’t tell you how spot-on and helpful your tips are; I have recommended your CDs to every entrepreneur I have talked to..I’ve listened to them so many times I am wearing them out! lol
Thanks for helping us get our products out there!
Suzy Mac
President,
Who’s Your Mommy, llc
http://www.ShapewearfortheBedroom.com
Thanks for all your helpful tips. Recently purchased this holiday decor company, http://www.thewhitehurstcompany.com from my Dad and am trying to find my way. All your tips are great and I look forward to getting the emails from you each day. Thanks so much!
[…] Better sales through print PR. Of course, there are many opportunities to boost sales through marketing via online resources, but entrepreneur Sarah Shaw reminds us that, especially in some industries, PR via print, especially magazines, may also be critical. Learning how and where to pitch your business or product will take some practice, but here is a place to start. The entreprenette Gazette […]
Great information and exactly what every business owner needs to know when they want to move forward and promote their business. Thank you!!
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Do you know how to set the right price for your product line? Lordy knows I sure didn’t when I first started my handbag line. But once I learned the correct way to do it, I never mispriced anything again! Now I want to share this method with you so you can be profitable and not wonder why you can’t pay yourself.
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Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
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