Boost Sales with PR
2011/06/23 6:00 AM
How to find magazine editors and contact them:
The first thing to think about is which magazines are best for your brand and your product line. Once you narrow that down, look at the masthead which shows all the names of the editors. At the very bottom of the page there is usually a main number for the magazine. A great way to initiate contact is via email. You can ask the operator what their email format is: first name _ last name@magazine.com…. or whatever it is….she will tell you. Once you have that secret, you will know how to contact anyone at the magazine by email. Be sure to ask the operator for their phone number as well (or extension) while you have her on the line. Now you are ready to send them a short and sweet email about your fabulous product line and follow up with a phone call a few days later.
Be sure to check the editorial calendars for each magazine so you know what to pitch the editors. You can usually find those under advertising on most sites (you might have to do a tad bit of detective work on some) and can see what the magazine is writing about for future issues.
Editors want to be pitched as you might have the next "it" item and help them shine…….but be sure it's on target so you don't waste their time.
Good luck!
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There are 5 comments
Suzy Mac says: As always, Sarah, this is great advice!!
I can’t tell you how spot-on and helpful your tips are; I have recommended your CDs to every entrepreneur I have talked to..I’ve listened to them so many times I am wearing them out! lol
Thanks for helping us get our products out there!
Suzy Mac
President,
Who’s Your Mommy, llc
http://www.ShapewearfortheBedroom.com
Thanks for all your helpful tips. Recently purchased this holiday decor company, http://www.thewhitehurstcompany.com from my Dad and am trying to find my way. All your tips are great and I look forward to getting the emails from you each day. Thanks so much!
[…] Better sales through print PR. Of course, there are many opportunities to boost sales through marketing via online resources, but entrepreneur Sarah Shaw reminds us that, especially in some industries, PR via print, especially magazines, may also be critical. Learning how and where to pitch your business or product will take some practice, but here is a place to start. The entreprenette Gazette […]
Great information and exactly what every business owner needs to know when they want to move forward and promote their business. Thank you!!
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I loved sharing my expert insights and advice on how to pitch celebrities during stay at home status!
Check out my Interview for Tin Shingle TuneUp Podcast here: members.tinshingle.com/tuneup/celebs-tuneup-how-pitch-celebrities-during-stay-home-status
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In this podcast, I really get to know Becca Brown. She is such an enthusiast about her brand and products that you totally see why Solemates are a girl’s best friend.
Who’d a thunk that heel caps would be such a big thing right? We’ve all been to grass party events, and weddings where your heel just sinks down and you know your shoes are ruined…. Or they need an emergency trip to the shoe doctor right?
Becca and her co-founder Monica had the same experience over and over again until they had their ah-ha moment…..and grass events were never the same again!
She and I chat about how they started at night and on the weekends, got on Shark Tank, didn’t take the deal, pursued sales on their own, are now in over 10,000 stores and still do the sales themselves. Whew!
Let me know in the comments below if you want the link to listen. I’ll send it over. ❤️
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Listen to the Trade Show 411 with Kelly Helfman and learn how UBM helps you get your brand noticed. Displaying at a trade show can be scary if you’ve never been before.
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It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Read on: sarahshawconsulting.com/set-the-right-price-for-your-product-line-and-make-more-money/
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