Blog - Sarah Shaw Consulting Sarah Shaw Consulting

Branding
Apr 01, 2022
0

April Checklist
Wow Easter is just around the corner! How did you do on your March Check List? I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you’ll be amazed at how much you can accomplish. Try to set aside an hour a day, [...
Accounting
Jan 07, 2022
6

Procrastination Fascination
Do you procrastinate? I have never ever ever ever ever ever…..been a procrastinator ……..until recently. I have found myself whiling away the time gardening, puttering around my house, hiking, biking and frankly behaving like an alien has taken over my body and mind. ...
Bootstrapping
Jan 06, 2022
12

5 Ways Investors Will Ruin Your Business
When I had my handbag line I just wanted to be successful. I wasn’t always sure what that meant….. it did include making lots of money….but I wasn’t sure what the rest looked like for a while. And I certainly didn’t know there were 5 ways investors...
Business
Jan 05, 2022
2

Do you really need a Business Partner?
I have had many partners over the past 20+ years… some good and some horrendous. I have spoken on many investor tele-summits and wanted to recap a few main points for you in case you missed out……and hopefully I can help you avoid all the yucky stuff. So many ent...
Blogging
Jan 01, 2022
11

January Check List
So the new year is under way……..and there are so many things to be doing right now…….. is your head spinning yet? To grow your business you need a plan month by month. I wanted to give you a short but detailed check list to be sure you remember all the...
Buyers
Nov 10, 2021
0

How to Avoid Tradeshows
I’m going to teach you my trick to avoid Tradeshows. Do you wonder when your buyers are buying? I can pretty much guarantee (99% at least) that most of your buyers are following Tradeshow dates, and attending when possible, and that they buy on the same cycles as the Trad...
Branding
Nov 01, 2021
8

Trunk Show Secrets
One of the best ways to get into a store is to “prove” yourself by doing a killer trunk show. Sometimes buyers want to see how well your product sells before they are willing to shell out the big bucks. So if you are sure it is the “right” spot, then p...
Ask The Entreprenette
Jun 12, 2021
9

The 3 Biggest Mistakes You Can Make At A Tradeshow
So you finally decide to take the plunge and get a booth! It might be a relief for you that you finally pulled the trigger, or it might be a total stresser – like it was for me each and (most) every time – and I did 5 shows a year when I had my […]
Business
Jun 23, 2020
0

Setting the Right Price for your Product Line
Do you know how to set the right price for your product line? It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any […]
Bootstrapping
Apr 08, 2020
2

Drop Shipping 2020
So what is Drop Shipping? Drop Shipping is when a website displays your product for sale, but does not buy and stock it in advance. They sell it “like” they have it in stock, but in reality, they send you the order and have you ship it. Win Win for sure! What is so ...
Blogging
Feb 20, 2020
1

How Failure Leads to Success
When I say I’ve failed… I mean I’ve failed. A lot. And as Daymond John, one of the Sharks from the TV show “Shark Tank” said “Life is a cruel teacher. She loves to give you the test first and the lesson later.” The lesson here is to fail forward. And believe me,...
Bootstrapping
Jun 12, 2019
2

Finding the contacts for Holiday Gift Guides
The big question seems to be – How do you know what they are working on? Editors usually work on a calendar schedule and know what is coming up at least a few months in advance. If you can get up the courage, try to get them (or their assistant) on the phone or via email, ...
Business
Jun 11, 2019
7

Pitch Holiday Gift Guides
Pitch holiday gift guides The time is approaching to pitch holiday gift guides over the next 6-8 weeks. I know, I know, it’s only June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July. This can be a great way t...
Blogging
Nov 11, 2018
2

How to Write Amazing Subject Lines
It’s a simple equation: get more people to click on your emails, and you’ll get more sales. But no matter how great your product is, if no one opens your emails, it really doesn’t matter what you offer. So you need to learn how to write amazing subject lines. Start off by t...
Buyers
Nov 06, 2018
2

How to contact 25 stores in a week
Do you wonder how some brands are all of a sudden “all over the place” and just a few months before you’d never even heard of them? I used to wonder that too until I figured out their secret to quickly getting into tons of stores. I’m going to show you h...
Business
May 06, 2018
8

Finding Sales Reps for your Product Business
You might be wondering how in the world you are going to actually find a good, reputable, hard working, fast-talking sales rep for your product business who can make you some money right?Finding sales reps for your product business I know exactly how you feel. In fact, I felt the...
Bootstrapping
Mar 16, 2018
3

Make Your Company Appear Bigger in Minutes
Are you looking to make Your Company Appear Bigger in Minutes? Sometimes customers feel more comfortable buying from you if they think your company is not a one woman show. It can make them feel like your product will be better made, the customer service will be better, or you...
Business
Mar 09, 2018
13

7 Things to Do When a Celebrity Purchases from your Website
Ok, so are you doing the dance of joy? Here are 7 Things to Do When a Celebrity Purchases from your Website. This can be a really controversial topic as some people feel you shouldn’t promote this as it’s a breach of privacy – but my take is that if they bought it, and did...
Business
Feb 22, 2018
11

5 things you should know before hiring a sales rep
When and if you decide to hire some help, here are 5 things you should know before hiring a sales rep to make sure you sound savvy! Keep in mind that sales reps can be an amazing asset to your business, but you want to be aware of the costs involved before taking the plunge. [&he...
Business
Nov 16, 2017
0

Take inventory of your accomplishments in 2017
What do you have to be proud of this year? Has something big happened? Something small? I like to take a moment at the end of the year to think about what I have accomplished, and what I still want to accomplish in my business…….I know it can be hard to set aside so...
Bootstrapping
Nov 13, 2017
0

How to Boost your Sales in November
I wanted to give you a quick tip on how to Boost your Sales in November. I dramatically increased my wholesale sales year over year in November and into December too…. and show you how easy it was – so that you can do it too! It starts with a real dedication and belief ...
Branding
Feb 04, 2016
0

How To Attract The 2016 Oscar Nominees
Figuring out which celebrities to get your product to can be a challenge for most entreprenettes. You are probably asking yourself one, or possibly all, of the following questions: How do I know if my target market likes this one or that? What if I make a mistake and spend a lot ...
Branding
Sep 06, 2015
0

A simple thing to bring in more customers
If you are wondering how to get more subscribers to sign up for your email list……it’s not that hard. Most people don’t have an easy opt-in on their home page which is usually the biggest problem….but this is easy to fix. Having a “paywall&#...
Business
Sep 03, 2015
0

Who Are We to Judge?
I saw this article this morning about the "uproar" over Marissa Mayer's claim that she is only going to take 2 weeks of maternity leave when her identical twins are born later this year. Honestly, who are we to judge her? How can someone who hasn't ...
Business
Aug 26, 2015
0

How Investors Can Ruin Your Business
When I had my handbag line I just wanted to be successful. I wasn’t always sure what that meant….. it did include making lots of money….but I wasn’t sure what the rest looked like for a while. Once I got some PR and got my products to famous Celebrities,...
Business
Jul 16, 2015
0

Bigger Isn’t Always Better
I know a lot of people’s dream is to see their products in big box stores like Bed Bath and Beyond, Costco, Target, Walmart and QVC……but the truth is, while you might enjoy gigantic orders from these behemoths, they can turn on a dime, throw you out with the t...
Business
Jul 14, 2015
0

A Little Known Way to Quickly Build your Brand
When I had my handbag line I dreamed of being in stores like Henri Bendel’s, Sak’s 5th Ave, Bloomingdales, Fred Segal and many other “Superstar” stores. But while I was still making a name for myself they seemed totally out of reach until a friend suggeste...
Business
Jun 30, 2015
0

Build a Perfect List of Stores
Back in the mid-1990’s, when I was working in the movie industry, Hollywood was rocked to its foundations by the infamous Heidi Fleiss scandal If you don’t remember her, Ms. Fleiss was the famed “Hollywood Madame”, who had an even more famous little black book, where kept...
Branding
Feb 02, 2015
0

The 5 Biggest Mistakes in Business
Running a product line is like conducting a symphony. You have to be able to coordinate a lot of different pieces and make them all fit together smoothly. When you get it right, your business sounds like sweet music. But get it wrong and the results are a noisy mess… In tha...
Buyers
Jan 08, 2015
8

The Simple Formula That Will Get You More Sales
It’s been said that in life, timing is everything. And nowhere is this truer than in the product business. And when it comes to this business, here’s another truth: you may have the greatest product in the world, but if you try to sell it at the wrong time, you’ll struggle ...
Ask The Entreprenette
Aug 05, 2014
2

August Checklist
I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff. What I like about a list, is that when I get a brain freeze and don’t know what I […]
Branding
Jul 29, 2014
3

How to Find Popular Celebrities Every Day of the Week
Get ready to learn a few more of my ninja tricks to get your products to celebs all year long so you can continue to turn yourself into a celebrity designer One of the fastest ways to get your product seen is to find the most popular celebrities each month. What is the #1 ...
Blogging
Jul 02, 2014
3

July Checklist
I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff. What I like about a list, is that when I get a brain freeze and don’t know what I […]
Blogging
Jun 12, 2014
8

Are you in love with your blog?
Are you in love with your blog? That might sound like a funny question, but if you aren’t, you may find figuring out what to blog about a big bore. Have you ever thought about a theme for your blog? I find that once you have a theme in mind, it makes it sooooo much [&he...
Blogging
Jun 04, 2014
0

June Checklist
I know it can be hard to keep up. Believe me, I know. But I can tell you from experience, that being organized and having a checklist is one way to start tackling the hard stuff. What I like about a list, is that when I get a brain freeze and don’t know what I […]
Branding
May 13, 2014
0

Finding more buyers
Building your buyer black book (AKA your bible of potential customers) can be a tedious task if you don’t know where to look. Be sure you know who your target market is, and where they live. ONLY spend time looking for stores in those specific areas. Anywhere else is a wast...
Business
May 06, 2014
0

May Checklist
OMG Memorial Day is just around the corner! How did you do on your April Check List? Try to set aside an hour a day, at least, to work on whatever you have left to do on my suggested checklist below. These things will help your sales, exposure and overall brand. They are a MUST [...
Branding
Apr 16, 2014
4

Contact a Celebrity
Are you thinking of contacting a celebrity? It’s not as hard as you might think……..perhaps intimidating….. but not that hard. If you are considering this, you might want to check out this interview I did with Jordan McAuley who owns Contact Any Celebri...
Bootstrapping
Apr 08, 2014
6

Photographing Your Line
Do you ever wonder about some other ways to photograph your line? I know I always did…..and it took some expensive shoots to teach me some simple tricks! So here is my short list of what to include when shooting your new collection. If you are not an experienced...
Ask The Entreprenette
Mar 25, 2014
0

Connecting through Facebook
How often do you post on Facebook? Or maybe the better question is, how often do you check in on Facebook? 2-3 times a day? 10 times? So many of my clients whine, moan and complain about using Facebook for business, yet love posting about their personal life. I say, why...
Business
Mar 18, 2014
0

Looking for a Road Rep
Do you ever think about getting a road rep? Do you even know what one is? Road Reps are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “territory” showing products to the stores they service. ...
Business
Mar 11, 2014
1

How to Get Free Media Placements
If you know me at all, you know I hate paying for press or any kind of advertising at all……when possible. And I would probably never suggest that you pay for it either. :O) It's really important to be consistent in your communication with all editors in your...
Blogging
Mar 04, 2014
0

March Check List
How did March get here so quickly? How did you do on your February Check List? I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you’ll be amazed at how much you can accomplish. Try to set aside an hour a day,...
Business
Feb 25, 2014
4

Do I Need a Sales Rep?
How are you progressing with your February Check List? It can be hard to keep up, but oil those wheels and keep it moving! You might be wondering if you really need a sales rep, or if it's cool to try to do sales on your own…..well either is totally accepta...
Blogging
Feb 18, 2014
0

How To Vet a Blogger
How is the February Check List coming along? Have you set up some sales to get rid of your Fall mdse. yet? I don’t know if you are like many of my clients, and myself, and get a lot of bloggers asking to review your product, but if you are, here are some tips and [&hell...
Blogging
Feb 11, 2014
6

Working with Bloggers
How are you doing on the February Check List? Try to do just a small amount each day if you are overwhelmed and about to freak out! Seriously, remain calm and just take small steps. Each step that you take towards your bigger goal is getting you closer even if sometimes it ...
Blogging
Feb 04, 2014
9

February Check List
So here we are already staring February in the face! How did you do on your January Check List? I know doing all these things might seem overwhelming but if you take small steps each day to stay on task, you’ll be amazed at how much you can accomplish. Try to set as...
Bootstrapping
Jan 30, 2014
2

How do you move on?
So continuing with our January duties………..Parting with seasonal "left-overs" can feel like you are giving away your babies, but at the same time, you know the cash will feel soooooo good. You might be wondering where to start or if anyone would be inte...
Buyers
Jan 29, 2014
0

Hail to the Holidays
How is your January going so far? How is the check list coming along? Just a reminder that it is totally cool and quite required (by me) to take full advantage of all holidays, Hallmark or Federal…..People are conditioned by the big box stores to expect a specia...
Ask The Entreprenette
Jan 23, 2014
0

What if they say no?
Ok, so we have our January Check List and are working on it right? If not, go ahead and click (to the left) to get that right now. I am just going to assume that you've got your Spring linesheets ready and are already trying to sell to stores and/or on-line via yo...
Branding
Dec 19, 2013
0

What’s your next move?
So here we are, rapidly approaching the end of the year and you might be shoving out the last package right now, or have hung up your "on vacation" sign by now. Either way, have you had a moment to give some thought to your PR plan for 2014? This is a REALLY...
Branding
Nov 20, 2013
2

Create Your Best Life Ever
I really like to take a moment at this time of year to think about what I have accomplished (and give myself loads of pats on the back of course), and what I still want to accomplish in my business…….I know it can be hard to set aside some time while you are wildly tr...
Branding
Nov 07, 2013
0

Beating Oscar To The Best Actor
Figuring out which celebrities to get your product to can be a challenge for most entreprenettes. You are probably asking yourself one, or possibly all, of the following questions: How do I know if my target market likes this one or that? What if I make a mistake and spend a lot ...
Branding
Jun 27, 2013
3

The Best Urban Shopping Streets
So after hearing me blabber on (and on and on) about finding out where your target market lives, eats and breathes, so you can figure out where to sell your awesome products….. I wanted to add one more quick tip for you. Try to figure out what the best shopping ...
Business
Jun 13, 2013
7

No Tradeshow = Big Benefits
Following tradeshow dates is the best way to know when your buyers are buying! I can pretty much guarantee (99%) that they are following tradeshow dates and they want to see what you have to offer too, even if you are not going to a show. To be successful in your busin...
Branding
Apr 23, 2013
3

Finding Inspiration
How do you get inspired when deciding to create a new collection? When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired bags, but the I was always drawn to the vintage shapes and somehow ...
Branding
Apr 02, 2013
9

How To Spot A Hole In The Market Place
When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest fab idea. If you do your research, and really dig around, you'll quickly find through the internet and by looking in stor...
Branding
Mar 26, 2013
4

Hitting Up Hollywood Stylists
Stylists have always been rather mysterious and illusive in my opinion. You often see their names in magazines, in Oscar reports and sometimes in tabloids, or on Celeb driven TV shows like Extra, E! etc…. but getting your product to them is a different story. We all k...
Branding
Mar 21, 2013
0

Snake Charmers
I know you already know this……but just in case you don’t think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that your collection will be on the same shelves and han...
Branding
Mar 19, 2013
6

Get To Know Your Target Market
So let’s get down to basics. The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your products of course! But the bottom line, is that if you don’t know who you are selling to, it really doesn’t matter how ...
Bootstrapping
Mar 12, 2013
1

What is a road rep?
Road Reps are independent reps that sometimes work for a larger group, or on their own, and don’t have a showroom. They travel around their “territory” showing products to the stores they service. This can be a more cost effective choice as there is no showroom fee for roa...
Accounting
Mar 07, 2013
3

How to Invoice Stores
Invoicing can be confusing so let’s spell it out here. I have always used Quickbooks for my accounting software so I use their invoicing program too. It keeps track of your inventory as well which makes production much easier to keep up with than counting stuff all th...
Bootstrapping
Mar 05, 2013
6

Who To Hire First
How do you know who to hire first? If you are doing your own shipping then I suggest hiring a part time person to take that over to free up your time. This is the most menial job you are doing (besides maybe cleaning your office) and can easily be passed on. When I was shippin...
Business
Feb 28, 2013
10

It’s all in the “appearances”
Do you worry that customers think your company is small? Are you doing everything yourself and worried they'll find out and maybe not want to purchase if they don't think you can deliver? Do you wear all the hats and try to keep up with customer service too?...
Business
Feb 14, 2013
3

Keeping up with your current stores
If you want consistent sales……..You need to stay on top of your current stores. They really need to be contacted all the time. It's hard to imagine, but they often won't place a reorder just because they sold the last one….. sometimes they don'...
Bootstrapping
Feb 06, 2013
10

How to boost sales with consignment
Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did this when I first started my handbag line, and again when I launched Simply Sarah. I wanted to be in Jennifer Kaufman, Lisa Kle...
Ask The Entreprenette
Feb 01, 2013
0

How to track your success
I have been talking to a lot of clients about this lately and wanted to share it with you too………Wouldn't it be great to track your success? It is really useful to keep tabs on the success rate of all the different things you are doing to grow your business.&...
Branding
Jan 25, 2013
9

How to pick a popular celebrity
One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and then stalk them. By keeping track of who is popular is a fairly easy task. No matter where you live, here are a few ways you can...
Ask The Entreprenette
Jan 18, 2013
8

How to recover from a slow market week
Ok, so your sales rep finally calls (you have been calling & calling to get the sales numbers for market week) and gives you the the “not so great” news that sales are down and she is not sure why since “everyone loved it”, they just didn’t buy i...
Ask The Entreprenette
Jan 04, 2013
6

The top 5 business mistakes and how to surpass them
When I first started out with my handbag company I was in the dark about everything. I had never taken a business course of any kind, and was really relying on my own savvy to get through it all…….not knowing (or even being aware) of what big mistakes I was mak...
Business
Dec 16, 2012
1

Make Your Marketing Count
I imagine you are starting to think about January and might be tossing around ideas for your marketing plan for spring. When creating marketing campaigns to send to buyers, simple and colorful gets the best response in my opinion. I find that a simple 3 image campaign usual...
Business
Nov 29, 2012
3

Do you need more marketing or sales?
As you probably know, marketing and sales go hand in hand……..ugh you say? Well you are not alone! As a creative gal you probably feel lost in the marketing world, and a tad nervous about calling stores to get them to buy your product right? When I first st...
Bootstrapping
Nov 15, 2012
7

How to dramatically increase your profit margin in November
I wanted to give you a quick tip on how I dramatically increased my sales last year and how easy it was – so that you can do it too! I believe it starts with a real dedication and belief in the benefit your product brings to people – which you have right? I decided [&...
Bootstrapping
Nov 08, 2012
0

Change The Game
As the year comes to a close, I like to look at my business from all sides and angles. The main goal is to find what was successful, and do more of it, but also to figure out where I am lacking so I can turn it around as fast as possible…….yes I can lack […]
Bootstrapping
Nov 05, 2012
2

Urgent: Ways to lower your taxes
Did you know that if you are a corporation you pay taxes on inventory at the end of the year? This is why I always do as many sales as possible prior to December 31st…….. rather put the money in my pocket. To round things out each year, I try to do one or two [&hellip...
Business
Oct 25, 2012
1

Secret Tips To Boost Your Holiday Sales
As the end of the year rapidly approaches, I know us product-minded people are scrambling to make it the best quarter of the year, and you might be relying on 4Q sales to make your entire year! My mind has been working overtime these days coming up with some out-of-the-box ...
Branding
Oct 23, 2012
5

Fabric Frenzy
I just spent the day at the LA Textile show and my head is spinning. Navigating a textile show can really throw you for a loop in the way of sensory overload – in a good way of course. Figuring out how to put your collection together and what goes with what can be exh...
Branding
Sep 19, 2012
3

How To Get Your Product to Celebrities
Once you get your product into the hands of an A-list celeb you will: Build tremendous name recognition – people pay ridiculous amounts of attention to what celebs are doing or wearing. Enhance your market credibility – a photo or a “thank you” note will turn fans...
Ask The Entreprenette
Aug 30, 2012
3

Finding Reps at Tradeshows
Sometimes the fastest way to find sales reps is to visit the shows where they exhibit. They are often available to speak, and will certainly take your card and catalog if you leave it with them. This is a fabulous opportunity to find tons of reps under one roof and se...
Ask The Entreprenette
Aug 07, 2012
0

Interviewing Sales Reps
So I hope you have had a chance to take a look at some of the Marts around the country that I posted about last week. I know speaking to reps might be a bit intimidating so I put together a list of questions you can freely ask (and they'd be expecting of you) so [&helli...
Business
Jul 31, 2012
4

Finding Sales Reps
So maybe you have been following my previous blogs on doing your own sales and have decided that this is not your favorite thing, or just don't feel it's your best use of time considering your lack of expertise, or you just outright hate it. Any which way you slice ...
Business
Jul 19, 2012
3

Create and roll out your own perpetual sales machine
Even though you might have sales reps, it does not mean you should get lazy about continuing to sell yourself. Selling from the “home office” should be the easiest as you are the most excited person about your brand. Buyers hear this in your voice and are often a...
Business
Jul 17, 2012
1

How to find the right buyers
So you want to reach the right buyers and are finding it's not always so simple right? The first thing you want to do is develop a targeted “Dream Store” list. Once you complete your target market research and really know who you are selling to, start to rese...
Business
Jun 21, 2012
4

Saying the right thing to buyers
If you are like most entreprenettes, fear of calling buyers is pretty much at the top of your “tasks I hate doing” list. It can be very intimidating. There are a few things you can do to make sure you hit the high points and come across as a savvy business o...
Branding
May 01, 2012
2

Seasonal roll-outs
Seasonal roll-outs are really important to stay on top of. Be sure to find out when the tradeshows and market weeks are going on throughout the year for your particular product line and make sure you are approaching buyers accordingly. The more experienced you "appear",...
Ask The Entreprenette
Apr 24, 2012
0

How to make your booth dazzle
Dear Sarah, I am doing my first trade show in a few months. I wondered if you know the best way to set up the lights in order to showcase my products. Thanks so much – Jon Margalit Towelmate.com Dear John, I reached out to my friend Emily at Pegasus Lighting as she is a [&h...
Branding
Apr 05, 2012
1

What PR can do for your brand
Learning how to leverage good PR for yourself is a total MUST to keep any business afloat! Once you have some PR, it will give you credibility which makes buyers feel more comfortable about buying from you – especially if you are a new brand. Staying on top of your me...
Branding
Mar 01, 2012
5

What a celebrity can do for your brand
Getting products to celebrities can be very exciting! It can bring you major brand recognition, possibly get you on TV, attract wholesale buyers, boost online sales, start new trends, and give you awesome credibility! Choosing the right celebrity for your brand depends on who you...
Branding
Feb 28, 2012
20

How to use your story to increase sales
Having a story behind your brand can be an important selling point when pitching your line. Think about why and how you came to develop your designs and weave that into your story to add interest and intrigue. When sales staff can tell your story and engage customers, they are mo...
Business
Feb 24, 2012
6

Best Sales Secrets
Do you often wonder what other people's strategy is for reeling in sales? Wonder what they say or do to get customers buying their products? Well I am always curious, so I reached out to my experts for their advice and they have some ideas for you below. Sales was...
Branding
Feb 21, 2012
8

Finding your target market Avatar
Getting to know your target market is probably the MOST important thing you will ever do in your business. Really dialing into this (one) person is the key to your success. Grab and pen and paper and make a quick list of the ideas I give in this short video and get cracking on yo...
Buyers
Feb 15, 2012
1

Build your Buyer Black Book
Building your own "Buyer Black Book" can be a daunting task. Making sure you are gathering stores that your target market shops in is the main key to building a solid list. Take a look at my short video for some quick tips so you can build a black book that works!...
Ask The Entreprenette
Jan 10, 2012
5

DIY Beginner SEO (Part 2 of 2)
Dear Sarah, How do I implement simple SEO? Where do I put all the keywords? I am not really sure what the title tags and heading tags are exactly……ugh! Thanks in advance, Lisa Lehmann Studio Jewel Dear Lisa, Again, I am reaching out to my friend Lauren about this&#...
Ask The Entreprenette
Jan 05, 2012
19

DIY Beginner SEO (Part 1 of 2)
Dear Sarah, We currently sell mostly through Amazon and SkyMall, but have recently launched our own website. How do we increase our own website visibility? I have heard various tips on search engine optimization, but I am unclear as to what SEO really means and what I can do to...
Ask The Entreprenette
Jan 03, 2012
8

Do magazines pay for samples?
Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions: 1. My understanding is that this is not akin to an ‘advertorial’, which I would have to pa...
Headline
Dec 24, 2011
0

Happy Holidays
Accounting
Dec 21, 2011
2

I Love Saving Money
“In this world nothing is certain but death and taxes” – Benjamin Franklin I LOVE SAVING MONEY don’t you?? I am always looking for new tax tips and any new loop hole I can poke my head into. Ok, so as I see it, we are divided into two main groups. Th...
Business
Dec 15, 2011
9

Smooth Manufacturing = Better Sales
I have been working on my calendar for next year and I wanted to share a few tips and tricks that I find really helpful to keep your business running more efficiently and hopefully, with less forgotten details. As many of you know, I am a single mom to 4 yr old twins...
Branding
Dec 13, 2011
7

Best Ice Breakers
Ok so who doesn't get a bit nervous walking into a room when you don't know very many people, or even worse, not a soul? I know I do! Networking events can get a bad wrap just thinking about them right? I love meeting new people, but do admit that I find...
Ask The Entreprenette
Dec 08, 2011
0

Finding money for your start-up
Dear Sarah, I’ve recently launched my home-based business, and my sales are inconsistent. Until I can get a steady income flow, what are some ways that I can save money in my everyday life? Thanks, Sandi Hochman Lucky Puppy Dear Sandi, Thanks for a great question!�...
Blogging
Dec 06, 2011
3

How to get a blog review
Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers? I know I do and assume you do too! If you had a chance to listen to my interview a few weeks ago with Megan from Blogger Black Book, you might already b...
Ask The Entreprenette
Nov 29, 2011
4

Pushy PR?
Dear Sarah, If you’ve had a placement in a magazine, how long should you wait until you approach the magazine again? Should you continue to pitch them as long as you have noteworthy news or product updates? Thanks in advance, Erika Deady-Wohlers Tutu Pour Mon Deux Er...
Bootstrapping
Nov 17, 2011
8

Bootstrap or Bust
I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking……. How can bootstrapping really make you a better business woman? A lot of us dream of a big investor coming in (our knight in shinning gold coins) and solving all our pr...
Ask The Entreprenette
Nov 10, 2011
2

How can I make the most money?
Dear Sarah, Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive, so I’d want to make the most of the money I spend. What do you suggest as the best course of action? Thanks for your wisdo...
Ask The Entreprenette
Oct 27, 2011
5

How do I set my retail prices?
Dear Sarah, I have a quick question…can you explain why I would want my retail price to be equal to, or greater than, the stores I want to sell to? Thank you for all of your help, Kimberly Mastropietro, Look & Feel Fabulous, www.justworkedout.com Dear Kimberly, This is...
Branding
Sep 27, 2011
12

How to write a press release that works
When you hear the word press release what is the first thing you think of? Somebody has great news to report right? I think the same thing, and sometimes we can even be jealous of them and wish it was us right? Did you know that the first thing most people feel ...
Entreprenette
Sep 15, 2011
7

How to Boost 4Q Holiday Sales
As the end of the year rapidly approaches for everyone, I know us product minded people are scrambling to make it the best quarter of the year, and some rely on 4Q sales to make their entire year! My mind has been working overtime these days coming up with some out-of-the-b...
Ask The Entreprenette
Aug 30, 2011
4

20 Money Saving Tips For Small Business Owners
Dear Sarah, I have been in business for a couple years and am working on lowering some of our overhead right now. I wanted to know if you had some tips on ways to save on “everyday necessities” like office supplies, payroll, phone bills, and anything else we should be...
Business
Aug 23, 2011
8

Best PR tips
So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it? When I had my handbag line, I worked with several PR companies until I hired my sister to come inhouse. Over the years, I learned many tricks of the trade, ...
Handy Hold All®
Aug 18, 2011
5

Who opened it?
Quick tip: I like to know who which buyers are open to buying when marketing my accessory line – don't you? When I send out a marketing email, I see who opened it and clicked on the images (sometimes more than once) and email them directly with catalogs and a letter det...
Business
Aug 17, 2011
12

What can a “Group-coupon” do for you?
Do you look at these "Group-coupon" style companies and wonder how they find vendors to showcase? How they get such great deals? And how come they don't know about you? I have to admit I was feeling the same way and then one came knocking on my door (via email...
Business
Aug 16, 2011
7

What is your call to action?
What is your call to action? The first time someone asked me this, I looked at them like they were from Mars. I seriously had no idea what they were talking about and this was only about 3 or 4 years ago. After getting over my embarrassment, I got really excited about...
Branding
Aug 11, 2011
2

To Pop-up or not?
As we approach NY fashion week next month, award shows and the holidays in general, Pop-up shops which are often popular become rampant…….and so do the solicitors who are looking to you to fill the available spots. I know, some of them are really good sales people and...
Branding
Aug 10, 2011
6

How to handle the competition
“If you follow yourself you don’t have any competition” – anonymous woman on the street. This one sentence sparked a fabulous dinner conversation a couple weeks ago. It is something I often used to fret about when I started my first handbag line, but in ...
Ask The Entreprenette
Aug 09, 2011
4

What steps am I missing?
Dear Sarah, I have a great Product called the “Teething Bib” and I have managed to get it in a couple of boutiques and also on a major website Csn Stores. I am still not getting the exposure I need to make the teething bib become a household name. I am currently adver...
Business
Aug 04, 2011
5

What’s your comfort zone?
Andy Grove, co-founder of Intel Corporation said, ” Only the paranoid survive”. I am a total believer in this theory. Not sure you need to take it to the extremes with paranoia, but constantly reviewing your strategy, staying on top of your next move and noticing th...
Headline
Aug 03, 2011
3

Is the sales rep as good as their Rolodex?
For some product lines, having a showroom is really the only option if you want to build a successful wholesale business. Some stores are reluctant to buy without having seen the goods and checking for quality and styling with their own eyes – totally understandable ri...
Facebook
Aug 02, 2011
6

5 quick ways to find new wholesale accounts
As each month rolls along, I am sure you are aware of constantly filling the pipe line with new stores right? But how to find them can be a burden and take a lot of time…….right again? But at the same time, we all know your annual sales depend on new accou...
Ask The Entreprenette
Jul 28, 2011
3

Celebrity Faux pas?
Dear Sarah, I make these super cute round terry towels, that are incredibly absorbent, and have an unique button loop so you can hang it from almost anything; towel bars, stove bar, fridge handle, apron strings, high-chairs, cribs, strollers, tennis bags, and gym bags. I have...
Branding
Jul 27, 2011
9

What do you outsource first?
Wearing all the hats when getting your business going can become very tiresome…..ok exhausting!! But knowing what to outsource first can be equally confusing. When I launched my first handbag line, I was doing it all from designing, running my production, sales,...
Consignment
Jul 26, 2011
9

How to con your way into a boutique
A great way to break into stores is to offer your products on consignment. I did this when I first started my handbag line, and again when I launched Simply Sarah. I wanted to be in Jennifer Kaufman, Lisa Klein and Fred Segal (hip stores in Los Angeles) so badly that I offe...
Branding
Jun 30, 2011
7

What do you include in your sales and marketing plan?
Do I hear you groaning already? So many creative inventors just cringe when they hear the words sales and marketing, even though you know deep deep deep down that this is the entire backbone of your survival…….right? I have been right there with you sister...
Branding
Jun 23, 2011
5

Boost Sales with PR
How to find magazine editors and contact them: The first thing to think about is which magazines are best for your brand and your product line. Once you narrow that down, look at the masthead which shows all the names of the editors. At the very bottom of the page there is u...
Ask The Entreprenette
Jun 09, 2011
13

How can I increase sales?
Hello Sarah, I recently opened an Etsy shop selling personalized accessories for little girls, moms, teachers, and much more! We are still in the process of growing our site and we plan to expand to other types of accessories as well. I have been doing a handful of blog giveaways...
Business
May 12, 2011
26

How to use your ipad for business
So here I was, off to NYC on business with only my ipad…..and no real sense of how to maximize it's fabulousness! I have to admit I was slightly panicked as I am very attached to my macbook, yet was thrilled to be toting this new lightweight toy. What&...
Ask The Entreprenette
May 11, 2011
17

How can I get an editor’s attention?
Dear Sarah, How do I best approach big name magazines to elicit response and get coverage? It’s hard to get in contact with them as it seems that they are always slammed by pitches and deadlines. Plus, they seem to be more interested in covering monster brands – well,...
Ask The Entreprenette
May 04, 2011
13

Will buyers pay upfront?
Hi Sarah, I am interested in taking my business wholesale to stores. Is it possible when pitching to larger stores to ask for a percentage of the order upfront and the remainder 30 days after delivery? I am thinking about getting a rep. Is this something they would be willing ...
Business
Apr 27, 2011
9

How Mastermind groups can uplevel your business
Have you ever been a part of a mastermind group? Or had a one-on-one mastermind partner? If so then you probably know about the benefits. If not, this is definitely something you want to explore. More minds bring bigger ideas……which turn into b...
Ask The Entreprenette
Apr 19, 2011
16

How can I improve my sales?
Dear Sarah I love my products and thought they would sell out right away, and it’s just not happening. What can I do to get things going?? Thanks – Jen http://www.navarain.com/ Hi Jen, Yes, your product line is super-cute. I do have some suggestions for you to hopefully ...
Business
Apr 14, 2011
19

How to build fans on Facebook
Let's face it…..Facebook is a household name……and a must have business tool if you want to maximize your exposure on line. Some of the ways we use Facebook, might be for networking, getting feedback on ideas, making friends, learning, and a...
Business
Mar 23, 2011
4

How to stretch your dollars
So we all want to know what the crystal ball says right? How do you cut corners and stay on your growth track at the same time? I asked my experts for some tips they are using right now and it seems that the most common are brown bagging it, getting VA's instead o...
Business
Mar 09, 2011
3

How to find the best partner
If you know me at all, or have read my bio, you know I've had many partners and investors during my entrepreneurial life. Experiences that were good and bad (well, mostly bad if you must know the truth), but experiences that I learned a lot from. I want to share my tips...
Business
Feb 02, 2011
27

How to find and use a Virtual Assistant to get ahead
So last weeks post inspired me. I loved hearing what people disliked doing in their business and how they handled it. The #1 way to handle their "icky tasks" was to outsource them…….which lead me to this post. It seemed to me that almost ev...
Business
Jan 26, 2011
12

How to handle things in your business that you dislike doing
Wearing all the hats in the business can be tricky as you know. There are things we are good at, can do quickly, are required of us, perhaps only we can do, and the things we dread……….but still have to get done. I know them all inside and out from running ...
Entreprenette
Jan 13, 2011
18

100+ ways to overcome the loneliness of being a solopreneur?
This topic comes up so often in my coaching practice that I wanted to reach out to my experts to get their feedback and give you ideas of how to overcome the feelings of loneliness you might feel as a solopreneur. Let's face it, we all spend most of our time either on line, o...
Ask The Entreprenette
Jan 03, 2011
0

How many is enough?
Dear Sarah, I would really appreciate some advice. I received an inquiry from the editor of a magazine to have my jewelry included in an editorial. I have a couple of questions: 1. My understanding is that this is not akin to an ‘advertorial’, which I would have to pa...
Branding
Dec 14, 2010
7

Transform your old product into a new one
Ever wonder how to revive and old product and create something new and exciting for your customers? Sometimes recreating the old can be an easy and economical way to boost your offerings and reengage with old customers…….creating more sales. My experts below have cont...
Business
Dec 01, 2010
9

Innovative Sales Solutions
Clearly I am on a BIG sales kick right now to help you come up with as many ideas as possible to raise your sales RIGHT NOW! We need to get your customers to open their wallets! I reached out to my Entreprenette Experts to get some innovative and different ideas for y...
Branding
Nov 30, 2010
4

New ideas = Money
Even stores are reinventing themselves these days; getting face lifts, makeovers and doing whatever they can do attract new customers and revive old ones. Anthropology has always seemed like a store that can withstand anything to me. They have such an eclectic array o...
Business
Nov 17, 2010
10

Drop Ship or not ship?
I got so many great comments and emails on last weeks post on how to maximize 4th Q and questions galore about drop shipping and what it means and how it works…….so you ask, and I answer! So what is Drop Shipping? This is usually when a website displays your product f...
Business
Nov 11, 2010
12

10 ways to make the most of 4th quarter
We are well into 4th quarter and I want to get you all cha-chinging away, so let’s go over a short check list to see what else you can be doing to make the most of the rest of this year. Here are some ideas that I have brainstormed with clients to generate more [&hel...
Headline
Sep 23, 2010
10

Pros and cons of consignment
A great way to break into stores is consignment. I did this a lot when I first started out. Here is the tip: Be sure to make a real invoice for your items so it is clear what you expect to be paid. Make arrangements to follow up after 30 days and let them know [...
Business
Sep 22, 2010
6

Road Reps Vs. Showrooms – is there a winner?
Deciding to hire a sales rep, be it a road rep or a showroom based sales rep can be a hard decision. I know finding a reputable one(s) can be difficult. You are going to want to interview a lot before you make a choice. Just because one is right for your friend, does ...
Branding
Sep 15, 2010
12

How to market a new product on-line
So you are ready to launch a new product and there are so many options these days…….are you wondering what is the best route to take? My vote these days is video for the #1 way to launch a new product. Obviously you cannot leave out PR, social media or notifying...
Business
Sep 02, 2010
17

What to Expect When Selling to a Department Store
Do you ever find yourself dreaming about your product being sold in a Department Store and just know you’ll feel like you’ve really made it when you are being sold in one? I used to feel that way too. But as I grew my handbag line, I came to realize that a product line buil...
Ask The Entreprenette
Aug 31, 2010
20

How to Approach a Magazine Editor
Why do we often feel like a magazine editor holds our future in their hands? Will we ever feel comfortable pitching ourselves? Believe me, I am right there with ya! Pitching ourselves is just about the hardest thing for most people – no matter what your business is...
Business
Aug 24, 2010
4

Kudos for Customer Service
We all want our customer service to be considered excellent right? I know when I shop on line, I notice the ease (or not) of the checkout process and appreciate the email with the order confirmation. Just as when shopping in a real store, I notice the interaction with the sal...
Headline
Aug 17, 2010
9

Create a user-friendly wholesale website
I have been rebuilding my Simply Sarah website and giving it a major overhaul along with an updated 2010 look. Woo Hoo! While working on some back end yucky stuff with my web designers, I realized all of the things you’ll need to have in order to create a friendly and e...
Business
Aug 12, 2010
12

How to reach your target market
Narrowing your target market is so essential to your success. The question often is……how do I find them? I’d like to invite you to do an exercise that I have my clients do to really get clear about who your target market is. This should help you figure out w...
Business
Jul 20, 2010
9

Is a patent really worth it?
Have you ever had some incredible idea and wondered if you should patent it? Most people have at some point in their life. Have you ever seen a bronze plaque of a patent on someones wall and thought it was cool? I know I have! But the real deal is a plain piece of paper [&h...
Branding
Jul 14, 2010
42

Make Your Booth Stand Out at a Trade Show
Deciding to do a trade show is a HUGE decision……big exposure and big bucks! Everyone wants to make the most of it each time and come out on top for the huge effort you put into it. I loved doing trade shows when I first started my handbag line. I faithfully went t...
Business
Jul 08, 2010
13

100 (plus) Reasons to Become an Entreprenette
I often wonder WHAT made someone decide to become an Entreprenette. Do you? When I graduated college and got a job in the movie business, I never thought for a second about being an Entreprenette. I was just going to work in the film business forever and find my fame and fortun...
Business
Jul 01, 2010
22

Sand + Sea = Product
Just look at this new Entreprenette photo! I arrived at the beach yesterday (on my vacation!) to find these two enterprising young women with a jewelry stand…..selling necklaces made from sea shells and beach rocks with natural holes in them. They win my vote for the best n...
Branding
Jun 29, 2010
11

56 Ideas To Fund A Startup
Who isn’t hoping for money to fall from the sky when launching a new business right? In this fast moving world, there are always new ways popping up to win, find or earn money every day. My 56 Entreprenette Experts in this post, share ideas that worked for them, links t...
Business
Jun 24, 2010
5

Check Please!
With the way people’s credit is these days, and boutiques (and some larger stores too) going out of business left and right……I know it can be scary to offer credit terms and forgo the instant satisfaction of a credit card payment. But alas, some stores still refuse to pay...
Business
Jun 23, 2010
11

129 Ways to Manage your Time?
Wow – this has been such a blast to read! I have this discussion with just about every client….and it often comes up on my Ask Sarah calls……and constantly with friends and colleagues. Are we running out of time? Feels like it to all of us at some point I&#...
Branding
Jun 16, 2010
3

Does your product stand out?
How Do You Know if Your Product is Unique? I get asked this question all the time! I wish I had a crystal ball that could tell you if you had the next million dollar idea. I can certainly help you determine if it is unique and worth a try! I asked my Experts to […]
Business
Jun 09, 2010
6

How Well Do You Tweet?
It seems to me that everyone wants to tweet, should be tweeting…..often is tweeting…..but isn’t always sure how, what, when or why to be tweeting! My Entreprenette Experts have pulled through again and offered some great tips on how to gain the attention of yo...
Branding
Jun 02, 2010
8

57 Ways to Market your Video
How many of you use video to market your business? Have you thought about all the ways you can use your videos? Thanks to my Entreprenette Experts, here are 57 ways to use video to market your business and possibly get them to go viral…….that would be awesome righ...
Branding
May 25, 2010
6

How Do You Gauge The Competition?
Assessing the competition is a healthy activity. Most of us want to know how they do what they do right? How did they get that PR, that store, that cool website, that price point???? Here are 22 informative tips from my fabulous experts that should give you some ideas about how...
Headline
May 18, 2010
19

31 Tips to Win the Heart of a Retailer
Everyone wants to know what everyone else does to get their products into stores! Here are 31 fabulous tips to try out. I think each and every suggestion is a valuable one and should be taken to heart and given a fair try. Thanks again to my fabulous Entreprenette Experts!
Business
May 12, 2010
13

52 Ways I Improved My Business
With the current economy in such a state of flux, I asked my loyal Entreprenette Experts to share what changes they felt “required” to make in their business to survive……that ended up being wonderful additions they were grateful they had made. There are ...
Ask The Entreprenette
Apr 29, 2010
18

Learn How to Schedule Facebook Posts
I was so glad someone asked this question as I was just wondering about this myself! I knew it was possible but never found the time to research it and implement from my end. My friend Kathryn gives easy to follow instructions to make your life easier and schedule those FB po...
Branding
Apr 27, 2010
47

How To Get Into A Magazine
Ok, let’s be serious for a moment……everyone wants to get in a magazine right? Whether you have a product or a service, there is room for everyone if you have the right approach and something newsworthy to pitch! Here are 43 tips from my awesome Entreprenette Exp...
Ask The Entreprenette
Apr 22, 2010
3

How Do I Use Facebook To Promote My Event?
I asked my dear friend, and social media mentor Lindsay Wilson, to respond to this question. Dear Sarah, I’m a massage therapist and yoga instructor. I teach specialized classes such as: Yoga for Round Bodies, Restorative Yoga for Low Back Pain, Deep Restoration, etc. I am ...
Branding
Apr 20, 2010
28

The One Tip that Changed My Business
People often ask me if there was ONE piece of advice that changed my business and helped me grow. And YES – there was. A friend in the fashion business turned me onto a special die cutter who could cut my handbags and that allowed me to expand from my dining room table ...
Ask The Entreprenette
Apr 06, 2010
3

What is a spec sheet anyhow?
This question came up in my Ask Sarah call this week and it seems to be a confusing topic for a lot of Entreprenettes. Not to be confused with a cutting ticket, a spec sheet gives all the details of what is needed to make the item. A cutting ticket gives the quantities or sizes...
Business
Mar 18, 2010
22

How to use social media to boost your product sales
OK, you asked for it and new here it is! 61 Entreprenette Experts give their tips on how to use social media to boost your product sales! There are a lot of juicy tips in here and innovative ways to attract new customers and covert to sales. Let me know how it works out for [...
Celebrities
Mar 10, 2010
5

Do celebrity endorsements hurt or help your business?
People often wonder if a celebrity endorsement can hurt or help your business. Here are 25 tips to help you see the good the bad and the ugly and make the best choice for your own brand. You decide if you want to roll out the red carpet or not! 1. Is bad press good [&hell...
Ask The Entreprenette
Mar 10, 2010
4

How do I convert Facebook fans into customers?
I asked my good friend and social media confidant Lindsay Wilson of Social Media Heaven to respond to this inquiry as she is really the know it all here! Dear Sarah, I have started a business and am growing in year two, but feel like I could be getting more sales if I could turn ...
Ask The Entreprenette
Mar 03, 2010
3

How can I make my website more appealing to magazines?
Hi Sarah, I own a small jewelry company. I am trying with very little capital to get PR. I have emailed every editor with no luck. Mother’s Day is the best day of the year for my engraved jewelry as it is engraved with kids names and birthdates. I would love advise on how t...
Headline
Mar 02, 2010
7

Why watching TV can help you get your products to celebrities!
Have you ever thought of watching TV as part of your job? Well I never did either until many years ago my publicist asked me which TV shows I wanted to see my handbags on. I had to admit that I had no idea as I never thought to “watch” with that in mind! I […]
Ask The Entreprenette
Feb 25, 2010
8

How do you know if your idea is a good one?
Dear Sarah, I would love to know how you move pass the is this a dumb idea or should I go for it? How do you know? I have been stuck on a product idea for a couple of years but scared to bring it to life for fear of failure…fear that is a dumb […]
Business
Feb 25, 2010
10

Tips on how to discover a new product to invent
Struggling to figure out a way to invent a new product? Thanks to the amazing Entreprenette Experts, here are 58 tips on how to discover a new product to invent. Be sure to have a pen and paper ready because there are awesome resources in here. 1. Use the economy to your bene...
Ask The Entreprenette
Feb 18, 2010
5

How do I pick the best domain name for my website?
I asked my friends over at Webgem to respond to this inquiry as they know best! Ask the expert question: How do I pick the best domain name for my website? How much does it matter? I am a jewelry designer, btw, and want to have a website to sell my jewelry. – Susie in [&hel...
Business
Feb 18, 2010
2

Can You Protect Your idea??
One of the questions that has come up a lot with clients is How do I protect my idea? This can be a super frustrating aspect of a great invention. Unfortunately, while we pay the big bucks to the lawyers to file Patents, Trademarks and Copyrights, if you don’t have the cash to ...
Headline
Feb 09, 2010
12

How to Find a Manufacturer
Struggling to find a manufacturer and bring your idea to life? Trying to figure this out on your own can be a frustrating process…..and you are not alone. Thanks to the amazing Entreprenette Experts, here are 44 tips on how to find a manufacturer. Be sure to have a pen an...
Ask The Entreprenette
Feb 03, 2010
4

Pros and cons of manufacturing in the USA vs. Overseas
Dear Sarah, What are the pros and cons of manufacturing in the USA vs. Overseas and vice versa? Thanks, Robin Humphrey http://www.robincharlotte.com Hey Robin, Thanks for this great question. This can be complicated so I am going to give you the short answer…..even thou...
Business
Feb 03, 2010
5

What are the best-kept secrets to finding new wholesale accounts?
Okay I hear you! You want to know creative ways you can find new wholesale accounts while doing it all yourself! This is still exciting for me because when I started my first handbag line 13 years ago…..there was no social media, no google and barely anyone had a website ...
Ask The Entreprenette
Jan 14, 2010
0

How Do I Get More PR Exposure for Myself?
I asked my friend Lisa Elia of Lisa Elia PR to respond to this inquiry as she has recently written a great article on what to include in your virtual media room. Dear Sarah, I own a company called youareonthelist.com. We provide access to exclusive events and experiences in nyc a...
Business
Jan 13, 2010
3

How to Recognize your Wholesale Sweet Spot
So many people ask me how to determine their minimums, if they should have one, and what the point of it is anyhow. Since there are many answers, and you are the only one (perhaps with my help) who can determine this for yourself, I will give you some scenarios and options to h...
Ask The Entreprenette
Jan 06, 2010
1

Does working alone have to be lonely?
One of my new 10-week coaching clients asked me how I handle working alone most of the time and if I ever wished I shared an office with other women. I thought this was a great question so wanted to share my answer with you. Yes, sure, of course! Sometimes being your own boss c...
Business
Jan 06, 2010
4

5 Key Steps to a Successful Website
One of the main reasons that I wanted to move my website to a new server was that I was never happy with the wholesale shopping cart on my current site. And since wholesale is about 80% of my business that was a BIG problem for me. The other reasons were all finance related…....
Business
Dec 16, 2009
1

10 Ways to Make Last Minute Money
Let’s be real – we all want to make as much money as possible each year, yet as we get closer to shutting down for the holidays, we sometimes just get into “shut down” mode a little too quickly! Let’s change that this year and take a vow together, to make the MO...
Innovative ideas
Dec 12, 2009
0

50 Ideas on using Twitter for Business
I just stumbled upon this post from Chris Brogan and I think it is SOOO worth a read from anyone who uses Twitter or is just getting started on Twitter. Be sure to check out his Blog and subscribe to his RSS feed – he writes great articles about social media and I am a [&...
Headline
Dec 10, 2009
0

How twitter can change your business overnight
I must admit that I have been on twitter for some time now but never could really see how it was going to help my business. It often seemed like a bunch of strangers posting about their morning coffee, or about walking their dog. Who cares right? After hearing my friend Keriann...
Ask The Entreprenette
Dec 03, 2009
0

What’s the difference between a merchant account and payment gateway
“What’s the difference between a merchant account and payment gateway, and, if they’re different, do I need both?” – Betsy, Redondo Beach, CA I asked my friends over at WebGem Network to respond to this great question. I am currently moving my Simp...
Business
Dec 03, 2009
1

10 ways to turn on the green light and make your dreams come true
Do you sit around and wonder why you are not living your dream and making the kind of money you want to be making? Are you afraid to commit to your dream? Do you know what your dream is? When I first launched my handbag line over 12 years ago I didn’t know that was […]
Business
Nov 19, 2009
0

Are You A Goal Getter?
As you have probably guessed by now, I subscribe to MANY Many Many (ok….way to many) blogs and newsletters where I learn a lot of the new stuff that I incorporate with my own knowledge and in turn, pass it on to you. I love learning, yet like you, I am sure you are often [&he...
Business
Nov 13, 2009
2

How to Effectively Cost Your Product
As I am speaking to more and more of you budding Entreprenettes, I realize that understanding the true cost on your product(s) is a real problem for everyone as you really just don’t know exactly what to include……and therefore are underselling your products and loosing mone...
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Nov 12, 2009
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Nov 12, 2009
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Sarah Shaw – Entreprenette.com
Ask The Entreprenette
Nov 12, 2009
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How do I gain a loyal following?
Hi Sarah, I recently launched a blog at www.pocketyourdollars.com all about saving money in every area of life. Locally, in Minneapolis/St Paul, it has been very successful and I have been featured on local TV and am gaining credibility as a local subject matter expert. My qu...
Business
Nov 11, 2009
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6 Tips to boost sales in a down economy
Everyone I know is having a harder time with product sales these days (yes even me), but I look at it as a challenge as to how to improve sales by coming up with unusual techniques that I never had to think about before. Sales have always come fairly easy for me as I have [&hel...
Ask The Entreprenette
Nov 05, 2009
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How do I prioritize my time?
Hi Sarah, I am an entreprenette with a burning question. How do I prioritize my time? Everyday I have a million things to do but can only accomplish 4-7 of them. Do I focus on making money? Do I focus on expansion? Do I focus on PR? Producing content? I write the savvy-spending b...
Entreprenette
Oct 29, 2009
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Anyone can launch a product and that’s a fact!
Creating products and manufacturing are second nature to me……but for many of you I know it could be a daunting and scary idea. I want to try to level the playing field a bit for us. I was where you are over 12 years ago. I didn’t have a clue (maybe you do) and didn’...
Ask The Entreprenette
Oct 29, 2009
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How Do I Get To The Decision Maker?
Hello Sarah My name is Budd Shamroth and I invented the Drain Mate. This all in one kitchen product is awesome, so I’m told. My product is ( 3 ) products in one and solves a HUGE problem in any style kitchen. Please go to www.drainmatedishrack.com to check it out. My ques...
Ask The Entreprenette
Oct 22, 2009
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Is consignment a good idea?
Dear Sarah, I have a few wholesale clients now and want to really grow the business now. How do I structure my terms? Of course I need a return polcy, the date I’m required to ship to them. But the payment part, how do I set that up? Net 30 days, do I request payment [&hell...
Business
Oct 15, 2009
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FAILURE is actually preferable to SAFETY
As many of you know, I am a big David Neagle Fan. I am awed by his insights, honestly and commitment to help you get past your fears and make room for HUGE success in all aspects of your life. I wanted to share this quote from him as I was so moved by it […]
Ask The Entreprenette
Oct 08, 2009
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How Often Should I Blog?
Hi Sarah, My question is: Do you recommend blogspot or wordpress and how often should I be blogging to gain recognition of the search engines? Any other tips regarding blogging that you can share? Also, does being on Twitter or Facebook help your SEO and visability? I look forwar...
Business
Oct 08, 2009
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Is There an Internetsphere?
All this thinking about how far I have come in my “internetsphere” (did I just create a new word?) has of course made me dive further into it all. I don’t know if many of you are aware of the new fangled “Launch” that is all the rage now in getting customers to purchase...
Entreprenette
Oct 06, 2009
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Turmeric Powder and a Little Subversion
Guest post by Laurelle Johnson My daughters are allergic to anything "mom" says or tries to impose when it comes to their health. So the idea of taking vitamins, eating more fruits and veggies and laying off MY coffee in the morning is met with a resounding "NO!" Feels like the ...
Business
Oct 03, 2009
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Let Your Light Shine
I have been ensconced in this 5-day incredible event with mind-blowing geniuses around me every day. 2 weeks ago I wrote about how distraction = inefficiency. This was just something I had observed in my own life, and wanted to pass on the ways that I figured out to try to be a...
Business
Oct 02, 2009
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7 Ways To Make Them Want You
Some people think that just having a super cool product is enough to make people want to buy it. Maybe you have done your research and know your customer, packaged it super cute, posted it on your website, sold it to a store or two and are now waiting for the rest of the world [&...
Business
Oct 02, 2009
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Distraction = Inefficiency
As an up and coming Entreprenette you are probably wearing many hats and often feeling overwhelmed. We all hope to walk into our office (or the dining room :O)) and hope to be able to cross everything off our to-do lists each day before it gets out of control …….right? I sure...
Ask The Entreprenette
Oct 01, 2009
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How do I expand my sales and control costs?
Dear Sarah, I have a great product that everyone tells me I should be selling all over but I don’t know how to take the first step. I want to get sales, but feel like I need to have inventory on hand. I don’t want to make them myself as it’s not worth the cost...
Ask The Entreprenette
Sep 24, 2009
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How do I attract more Fans to my Facebook page?
Dear Sarah, Social Media. What’s not to love, right? My Facebook Fan page will be up soon. What is the best way to market She’s Got Papers through that medium? What tricks have you found most helpful to drive sales and keep customers coming back? Do you find Twitter t...
Ask The Entreprenette
Sep 17, 2009
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What is the most cost effective marketing tactic?
Dear Sarah, What is the most cost effective marketing tactic? How can I recruit someone who promotes my products but is paid strictly on performance? AND how do I entice sales professionals to work on commission only? I need help in many areas but don’t have enough capital ...
Business
Aug 28, 2009
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Launching a business and running one are more like a child’s life than you think.
I learn so much watching my twins explore life. I got to thinking today as I watched Maddie pouring water down her arm over and over again today while playing in the pool, and how she marveled each time as it poured down under her arm like it was the very first time. I started ...
Ask The Entreprenette
Aug 27, 2009
1

How can I outsource to save time?
Hi Sarah, I really like the way you offer assistance and guidance for those pursuing their dreams. This is a great service to others. Question: In growing my business I know I need to outsource more but I honestly am not sure what I should start outsourcing and where to find th...
Business
Aug 25, 2009
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How Hot is your Passion?
There are so many people out there that want to help you if you are just willing to ask. I mean REALLY ask, put yourself on the line and ask the questions that you are afraid to ask. The worst thing that can happen is that you are disappointed in their answer. Go ahead, what [&...
Business
Aug 24, 2009
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This Bag Is HOT HOT HOT
My friend Fern designed this bag and just gave me one as a gift. Can I say how much I LOVE it? We are going to Colorado in a week and I am thrilled to have such a great travel bag. Madbaggage is an eco-friendly vegan handbag line. Fashionable and green, the company is totally [...
Business
Aug 20, 2009
1

There’s No Time Like Now
I hosted a Tele-call with Mike Michalowicz, Author of the The Toilet Paper Entrepreneur, this past week and it really got me thinking about how much we put off in the hopes that we can do it better if we wait for our “circumstances” to improve. What does this mean exactly? Ar...
Business
Aug 20, 2009
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The Top 5 Ways to Save When Launching
Office staff: There is a time when office staff makes sense but at the launch phase it is a waste of money. I know wearing all the hats can be exhausting and keep you from the part you really love but hang in there – you will get there! The first thing we all want […...
Entreprenette
Aug 16, 2009
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Labor Day Brunch
Guest post by Author and Cookbook Writer Sally Sampson This year, instead of having a typical labor day BBQ, serve brunch instead. It’s easier, you‘ll get to spend more time with your guests and since it mostly consists of eggs and potatoes, you’ll save a bundle! Plus most ...
Baby
Aug 14, 2009
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Let’s Make a Difference
Started by a shrink and a stylist, Retail Therapy provides the latest in “feel good” apparel & accessories. Their motto “take care of yourself, take care of the world” inspires us all to be organic, recycled, and earth-friendly in our products. My twins have these t...
Ask The Entreprenette
Jul 28, 2009
7

Do I need a business plan?
Hi Sarah—I’ve been in business almost 2 years. My first year of business I broke even and am hoping to make a profit my 2nd year. My big question is….how important is it to have a business plan? I don’t have one and that is always sitting in the back of my mind. Thx...
Baby
Jul 27, 2009
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No drips or spills
I just have to blow the horn for this awesome company. We just got the Safe Sippy™ cups for our 18 month old twins and they LOVE them. But most of all what I love is that they don’t leak or drip. We have tried countless brands – big famous ones – and they all ...
Entreprenette
Jul 18, 2009
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Summer Cocktails
Summer Mojito Cocktails Guest post by Author and Cookbook Writer Sally Sampson Warehouse to Your House. I am anything but a drinker but if I were ever to become one, this would certainly be my summer drink. Best described as sparkling mint limeade with rum, this classic Cuban coc...
Business
Jul 16, 2009
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Fear or Fearlessness?
I just got around to downloading the photos from our trip to see my mom 2 weeks ago…..hey with twins you do what you can! Anyhow, I was struck by this photo of them running fearlessly into the HUGE freezing ocean. While my mom and I were chasing after them, all I could ...
Business
Jun 19, 2009
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A “guide” to working with sales reps
Have a product-based company? A “guide” to working with reps Guest post by Romy Taormina Nausea Relief Chief/Co-Founder, Psi Bands May 30, 2009 What is a rep? Broker rep. Sales rep. Showroom rep. They go by different names, but their job is the same. They represent your produ...
Entreprenette
Jun 16, 2009
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July Fourth Picnic
July Fourth Picnic Guest post by Author and Cookbook Writer Sally Sampson It’s hard to imagine that after signing The Declaration of Independence, the fifty six lawyers, jurists, merchants, plantation owners, teachers, musicians and printers sat down together and polished off a...
Business
Jun 15, 2009
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Are you Ready to Make a Change?
I have been thinking a lot this week how hard it can be to decide to move forward with a new plan of action. The ladies in my current 26-week Tele-seminar are all moving forward with new ideas and it got me thinking about myself and what I am doing to move forward these days [&he...
Innovative ideas
Jun 15, 2009
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Life Lessons
Regina Brett’s 45 life lessons and 5 to grow on by Regina Brett To celebrate growing older, I once wrote the 45 lessons life taught me. It is the most-requested column I’ve ever written. My odometer rolls over to 50 this week, so here’s an update: 1. Life isn...
Cosmetic Bags
Jun 09, 2009
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10 Ways to use your Cosmetic Bags
10 Ways to Use Your Simply Sarah Cosmetic Bags 1. Purse Blunders?- Make sure to keep all your make-up and toiletries in our bags that are coated with plastic on the inside. When on the go they keep messes to a minimum and style to a maximum! 2. Simple Garden Secret- Keep all yo...
Business
Jun 05, 2009
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Coaching the Modern Mom
Interview with Carley Knobloch – Creator of Mother Craft Coaching Q: What is your name? Carley Knobloch Q: Company name and website? Mothercraft: Coaching the Modern Mom mothercraftcoaching.com Q: We launched in: Feb 2007 Q: What is your business or what do you sell? I help...
Uncategorized
May 28, 2009
1

How to still have a life while launching a book!
Interview with Lisa Steadman – Author of It’s a Breakup, Not a Breakdown Q: What is your name? Lisa Steadman Q: Company name and website? My company name is Woohoo, Inc. and my site is LisaSteadman.com. Q: What is the name of your new book? It’s a Breakup, N...
Business
May 27, 2009
1

Do you Want to Create an Upside to the Recession?
Article By Sarah Shaw | Entreprenette I have been knee deep in my new 26-week Entreprenette course for the past few weeks and am so inspired by the projects these women are bringing to the world. And to top this off, I feel like every time I open a magazine or the newspaper the...
Business
May 27, 2009
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Build it with Buzz…….
Posted by Sarah Shaw | Entreprenette | Simply Sarah I am so excited! I was interviewed on the MS. CEO Radio show earlier this week. If you want to learn how I launched my first handbag line and got tons of press for myself then tune in to Build it with Buzz.
Books
May 26, 2009
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How I launched My Eco-Friendly Handbag Business
Interview with Marty Stevens-Heebner – Creator of Rebagz eco- chic handbags Q: What is your name? Marty Stevens-Heebner Q: Company name and website? I have three companies. Rebagz Eco-Chic Handbags Half the Sky Designs LLC Altered Shoes Q: We launched in: July 2007 Q: Wha...
Books
May 26, 2009
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Father’s Day Dinner
Guest post by Sally Sampson – Author, Cookbook Writer, Mother Father’s Day arrived just a few weeks after my husband and I separated. I wasn’t quite ready to cut the strings as far as my children were concerned so I invited him over for a Father’s Day dinner with his ...
Books
May 21, 2009
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How I get my kids to giggle at lunch
Interview with Gina Flanagan of Lunch Box Cards – Creative cards to make your child giggle Q: What is your name? Gina Flanagan Q: Company name and website? KidsLunchBoxCards.com Q: We launched in: March 2008 Q: What is your business or what do you sell? We manufacture and s...
Business
May 21, 2009
2

Do you have a QuickSite?
This interview is with Merri Jill Finstrom, creator of HUTdogs – an easy-to-use website builder that is affordable and comes with excellent customer service – to which I can personally attest! Q: What is your name? Merri Jill Finstrom Q: Company name and website? HUTd...
Entreprenette
May 20, 2009
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10 Ways to use your Handy Hold All®
To purchase a Handy Hold All go to Simply Sarah. Use coupon code MOMPRENETTE for FREE shipping. 1. Organize your handbags. The Handy Hold All is the perfect solution to keeping your closet neat and your handbags looking like new! 2. Clean up your hubby’s baseball caps. Are ...
Business
May 19, 2009
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Are you a doer or a dreamer?
Article by Sarah Shaw When I received an email from Martha Stewart about the third annual Dreamers into Doers contest, it really got me thinking about all the things we – me and you – dream about our lives. Everyone has dreams, hopes and desires; but do we act on th...
Baby
May 19, 2009
3

How I launched my unique baby products
Interview with Kathie Papera, founder and creator of a unique collection of stylish, high quality reversible baby bibs, burp cloths, baby blankets, diaper covers and gift sets. Q: What is your name? Kathie Papera Q: Company name and website? Lily Pad Baby http://www.lilypadbaby...
Business
May 13, 2009
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Are you your own best advocate?
Article by Sarah Shaw As funny as this may sound, it struck me today as I was drying my hair that we are our OWN best advocate. I know this deep down inside but I often forget, or just don’t think about it. Note to self: Think about this every day all the time! We […]
Business
May 13, 2009
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How to get smart
Interview with Amy Swift Crosby – founder of Smarty, a resource for women entrepreneurs to connect with other women to nurture and grow their business and community. Q: What is your name? Amy Swift Crosby Q: Company name and website? Smarty / smartyla.com Q: We launched in:...
Books
May 13, 2009
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How I wrote my first cookbook
This interview is with Sally Sampson, cookbook writer, food critic, gardener, loyal friend, unbelievably wonderful mother and a darn good cook! Q: What is your name? Sally Sampson Q: Company name and website? sallysampson.com Q: We launched the website in: August, 2008 Q: What is...
Books
May 01, 2009
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100-Calorie Snack Cookbook
Sally has known me since I was born and is an amazing woman, mother and cook. Our fathers were BFF’s as she is with my older sister Lizzy. Sally has written over 20 cookbooks and has just launched the one we all need to know about immediately! Her other cookbooks in...
Business
Apr 29, 2009
1

How to find and prepare for a Tradeshow
How to find and prepare for a Tradeshow: Interview with Owner Tracey Viera of Cute-ture Your name: Tracey Vieira Company Name and website: Cute-ture Inc We launched in: Cute-ture was launched at the end of 2006 and started out as a small company with one product that came in six ...
Rejuvenate
Apr 11, 2009
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When Do We Rest and Rejuvenate?
As a Momprenette it is hard for me to find “down time”. I feel like I am always working be it at my mom stuff or my work stuff. I look forward to the weekends these days as I have decided that I really deserve time off and have promised myself that I can do [&he...
Business
Apr 09, 2009
2

Social Media Time Warp
So I have to admit that I am really just getting started into the whole world of Twitter and Facebook. I find that it is such a time warp do you? I sit down in the morning to look at all the emails and updates and before I know it, it’s noon and I’m still [&hellip...

2 days ago

Are you a designer who dreams of making your business a success? Do you want to learn the secrets to getting into boutique stores, pitching magazines, and working with celebrities and influencers?Do you know that all of this is 100% attainable if you just know the insider method? I really want to share this information with you to help you cut the learning curve and get to success faster!If this is you……. then my FREE Facebook Community, Growth for Designers, is where you need to beThe Growth for Designers Group is a safe place to ask questions and get help from me or others in the group. My goal is to help you to start or scale a business that goes the distance.I’ll share my hard won knowledge and help you avoid pitfalls, give you specific instructions on how to move forward and what your best next move is.Yes – this where you need to be if you’re making it your mission to make this business a success.The Growth for Designers Facebook Group is a community for designers just like you to get advice and help from myself or more advanced members.If you’ve been looking for support on how to get into boutique stores, learn how to find and pitch magazine editors, and consider working with influencers or getting celebs to use your products, you need to be here.I have the 411 on exactly what to say and pitch that I’ll send you as a welcome gift. Get my exact template and method to pitch store buyers so you sound like a savvy Entreprenette, and a copy of my pitch letter to celebrities as well.Join now: sarahshawconsulting.com/sarahshaw/growth-for-designers-facebook-group/ #sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach ... See MoreSee Less

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Sarah Shaw Consulting

4 days ago

Marketing and sales are inextricably linked, you can sometimes find yourself lost in the marketing world and may also even be nervous to call stores to purchase your products. Well you're not alone, there are multiple ways to increase marketing and your sales. Here are a few tips to find interesting things to write about for your list:— Blog about things they want to learn and know about, and then let them know weekly to check it out.— Find awesome blog reviewers to review one of your products and do a give away.— Get your product to a celebrity that will knock the socks off your subscriber’s feet and tell them all about it and be sure to include images of the celeb (regardless of whether they are wearing your product).Want to read more about sales and marketing growth? Visit here to get the full inside scoop:sarahshawconsulting.com/do-you-need-more-marketing-or-sales/#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach ... See MoreSee Less

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Sarah Shaw Consulting

4 days ago

Learn Barbara Corcoran’s Secret to Getting noticed in your Shark Audition - You will need to know this to stand out and raise your chances of being selected.I still feel the buzz from just having spoken to Barbara Corcoran. I admire her honesty and passion and think you will feel super inspired after listening to our chat.And for those of you who have a secret desire to audition for Shark Tank, but have been afraid……she really encourages you with a MAJOR insider tip where you stand a better chance of being selected over the 70,000+ applicants!Holy Moly…….I am in awe of how many entrepreneurs are out there and I want you to have a WAY better chance over the other people.Tune in to the podcast to find out!sarahshawconsulting.com/podcast/interview-barbara-corcoran-star-of-shark-tank/#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach ... See MoreSee Less

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Sarah Shaw Consulting

6 days ago

I'm already getting orders from the email with the updated pricing that I just sent to my current stores. One day I'm gonna fly wherever you are and buy you a big glass of wine and hug you. Truly blessed that I stumbled upon your site that day. I know I pay you to help me but you've done so much for me and are worth every penny if not more. - Meredith Jurica#sarahshawconsulting #entreprenette #BeYourOwnBoss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #BusinessPlanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach ... See MoreSee Less

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Sarah Shaw Consulting

6 days ago

Celebrities are people too. They just happen to be famous. They love new innovative products so don’t be scared to contact them…..all they can say is no.For more info click here to learn more about working with Sarahsarahshawconsulting.com/sarahshaw/#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife ... See MoreSee Less

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