Best Sales Secrets
2012/02/24 7:00 AM
Do you often wonder what other people's strategy is for reeling in sales? Wonder what they say or do to get customers buying their products? Well I am always curious, so I reached out to my experts for their advice and they have some ideas for you below.
Sales was never easy for me and was never my favorite thing to do in my business. I did enjoy Trade shows, and the face to face time with buyers, but phone sales was never really up there on top of my fav list. Not ideal when you need to sell to survive I know!
Over the years, I tried lots of different things, but the one tactic that has worked really well for me that I want to share with you is this: A friend went to Charlotte, NC on vacation and did a lot of shopping with friends while there. She returned and handed me about 10 business cards saying that these stores were super cute and were perfect for my Handy Hold All®. So of course – I was all over it. I called them up and said that my friend had given me the cards etc……and I closed 7 of them! I realized that this totally warmed up the "cold call" and gave me a special insider position. Well…….we continued to use that "story" over and over with all the stores we cold called and had a huge closing rate! In less than two years, we were selling to over 400 stores.
What is your secret?
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There are 6 comments
Karen says: Excellent pointers!!
Truth and simplicity always seems to work!
Karen
Glad to be included in this group, I’ll be testing out some of these collegial sales tips this weekend!
Chantele says: Thank you Sarah….your content is so useful for a budding entrepreneur like myself!
It is always a good idea when someone comes to you to ask how or where they heard about you. This allows you to find out what part of your marketing plan is working.
Concise, focused and determined!
What a great list of tips. I look forward to digesting them more later today.
Glad to be part of the group.
Thanks for including me! There were some great tips-like asking for the sale. It can be so easy not to do but the most important question
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It’s awesome that other people are marketing and promoting your brand while you are doing other things that require your attention.
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Learn from Lisa what it takes to get on QVC or HSN. Her insider tips will get you to hustle, and show you how sales and public relations can help grow your business.
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Can you share what's working for your company today?
Any kind of PR is good PR...... especially when it takes 5 minutes and is free! I'm putting together a collaborative blog post and need your input! Since our normal way of doing business has changed, we have been forced to pivot to stay nimble during this unprecedented time in our lives.
Share all your awesome info here: sarahshawconsulting.com/how-are-you-making-money-today/ I'd love to hear new ways of doing business that you have discovered or invented during Covid shutdowns.
How are you getting online sales?
Are you still selling wholesale?
Are you drop shipping?
If you relied on pop-ups, what is your new normal?
Have you turned to advertising to drive traffic?
Are you seeking more PR?
And anything else that is working for you..... I want to know and learn from you too.
Please share ways that your company has pivoted during Covid-19 shutdowns and limitations and how you are making money today. Requirements:
Please share a short paragraph and give us your best tips!
Please add a headshot and some product shots as well if you'd like. Photos must be 300x300 px and 72 dpi or the system will reject them.
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Want magazine editors to try your products? Pitch them to write about zoom dinner parties and encourage them to dress up. Send them something to wear.
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It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Read on: sarahshawconsulting.com/set-the-right-price-for-your-product-line-and-make-more-money/
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