Best Sales Secrets
2012/02/24 7:00 AM
Do you often wonder what other people's strategy is for reeling in sales? Wonder what they say or do to get customers buying their products? Well I am always curious, so I reached out to my experts for their advice and they have some ideas for you below.
Sales was never easy for me and was never my favorite thing to do in my business. I did enjoy Trade shows, and the face to face time with buyers, but phone sales was never really up there on top of my fav list. Not ideal when you need to sell to survive I know!
Over the years, I tried lots of different things, but the one tactic that has worked really well for me that I want to share with you is this: A friend went to Charlotte, NC on vacation and did a lot of shopping with friends while there. She returned and handed me about 10 business cards saying that these stores were super cute and were perfect for my Handy Hold All®. So of course – I was all over it. I called them up and said that my friend had given me the cards etc……and I closed 7 of them! I realized that this totally warmed up the "cold call" and gave me a special insider position. Well…….we continued to use that "story" over and over with all the stores we cold called and had a huge closing rate! In less than two years, we were selling to over 400 stores.
What is your secret?
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There are 6 comments
Karen says: Excellent pointers!!
Truth and simplicity always seems to work!
Karen
Glad to be included in this group, I’ll be testing out some of these collegial sales tips this weekend!
Chantele says: Thank you Sarah….your content is so useful for a budding entrepreneur like myself!
It is always a good idea when someone comes to you to ask how or where they heard about you. This allows you to find out what part of your marketing plan is working.
Concise, focused and determined!
What a great list of tips. I look forward to digesting them more later today.
Glad to be part of the group.
Thanks for including me! There were some great tips-like asking for the sale. It can be so easy not to do but the most important question
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I'm excited to be on the Ambitious Entrepreneur Show with Annemarie Cross!![]()
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Tune in here: podcasts.apple.com/us/podcast/ambitious-entrepreneur-show/id544136279?i=1000540349233![]()
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In this episode, Sarah Shaw talks about how you can harness marketing and technology to build strong connections with people, including celebrities! The first step is to remember that celebrities are human beings too. We need to show them interest and respect, just like how we would act towards friends. There are so many strategies to grow your reach, but it starts with developing connections.![]()
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Trunk shows, or Pop Ups, are a great way to get your products in stores! Having a great and successful trunk show will surely grow your brand. For starters, if you want a great trunk show, you need to promote your show. This can be done through emails and advertisements.![]()
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There are many different ways to make sure that your next trunk show is a huge success! Take these ideas to help your next event be a success.![]()
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1. Offer a low end GWP for purchases under $50![]()
2. Team up with another designer to see if they can donate a few items – perhaps to the first 5 who purchase![]()
3. Higher end GWP with a minimum purchase of $250 or more![]()
4. Offer a 50% off coupon to your website products (if the store doesn’t carry your line)![]()
5. Get a makeup artist you know (or one from a local salon on the block) to set up a table and do free make-over’s or eyebrow shaping![]()
6. Have someone offer free hand massages![]()
7. Have a person doing palm readings![]()
8. Get a coupon for a special drink from a local bar – or another incentive they want to offer.![]()
9. Get a coupon from a local restaurant![]()
Here are some additional ideas to help you succeed at your next trunk show!![]()
Visit here:![]()
sarahshawconsulting.com/trunk-show-secrets/![]()
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I had the pleasure of speaking with Marcus Lemonis, star of The Profit and got the skinny on his process. Marcus reveals how he learns from all his businesses and then can turn around and use that in other businesses to help them grow.![]()
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Click here to tune in now: sarahshawconsulting.com/podcast/interview-with-marcus-lemonis-star-of-the-profit/![]()
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Hustle (verb) 1. To strive headstrong and voraciously towards a goal.![]()
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We've all procrastinated before, whether we like to admit it or not. We get distracted with other things and this can be a huge problem at times. We put things off till later, and one hour turns into two, two hours turns into four, and so on. While taking time to have fun and unwind from chores or work may feel wonderful at first, you'll end up stressing yourself out much more later when you try to get it all done.![]()
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So how do you stop yourself from procrastinating?![]()
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There are a couple of tips and tricks that you can use to limit yourself from procrastinating so much, these are just a few examples that can help!![]()
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• Make a list of the most important 10 things that YOU personally have to do yourself.![]()
• Make a list of the next 10 things that someone else “could” do for you if you desired to job it out. These things can usually wait a bit.![]()
• Spend the first 2 hours of your day answering email, doing any office-y things like processing orders, accounting, emails etc. Just get it out of the way. ONLY do that for the first 2 hours. (if you are like me, you got one hour done already at the crack of dawn).![]()
• Start working on your to item task list, spending one hour at a time and just keep plowing through. If you are designing that day, then just do that and don’t let other things distract you.![]()
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Hopefully these tips will give you a better way to manage your time throughout the day. If you would like to get more tips on how to limit your procrastination, visit here: sarahshawconsulting.com/procrastination-fascination/![]()
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