So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it? When I had my handbag line, I worked with several PR companies until I hired my sister to come inhouse. Over the years, I learned many tricks of the trade, but my favorite is to look at the advertising editorial calendars (on the main website for the mag) to see what the magazines are working on so you know what to pitch. Obviously pitching on-target is the most important thing. I'm not saying they won't look at something "unusual", but often they are just too busy and overworked.
There are some great tips in this list, so if you are looking for some new ideas……read on and become a star!
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