Author Archive:

0

Finding money for your start-up

Dear Sarah, I’ve recently launched my home-based business, and my sales are inconsistent. Until I can get a steady income flow, what are some wa...
3

How to get a blog review

Who wants more media coverage, more website page views, bigger mailing list, more Facebook Fans and more Twitter followers?  I know I do and assume y...
4

Pushy PR?

Dear Sarah, If you’ve had a placement in a magazine, how long should you wait until you approach the magazine again?  Should you continue to pi...
8

Bootstrap or Bust

I saw a video the other day with my good friend and mentor Mike Michalowcz and it got me thinking……. How can bootstrapping really make you...
2

How can I make the most money?

Dear Sarah, Is it a good idea to exhibit at a tradeshow show if you don’t have much visibility as a young company? Tradeshows are very expensive...
5

How do I set my retail prices?

Dear Sarah, I have a quick question…can you explain why I would want my retail price to be equal to, or greater than, the stores I want to sell...
12

How to write a press release that works

When you hear the word press release what is the first thing you think of?  Somebody has great news to report right?  I think the same thing...
7

How to Boost 4Q Holiday Sales

As the end of the year rapidly approaches for everyone, I know us product minded people are scrambling to make it the best quarter of the year, and so...
4

20 Money Saving Tips For Small Business Owners

Dear Sarah, I have been in business for a couple years and am working on lowering some of our overhead right now. I wanted to know if you had some tip...
8

Best PR tips

So everyone wants awesome PR right? I know I do and am not ashamed to admit it…….but how does one get it?  When I had my handbag line...