Guest post by Romy Taormina
Nausea Relief Chief/Co-Founder, Psi Bands
What is a rep?
Broker rep. Sales rep. Showroom rep. They go by different names, but their job is the same. They represent your product and the goal is for them to help you get new accounts.
Why would you want/need one?
How do I find one?
What if the rep won’t rep you
If you find a rep that won’t represent you, make sure you understand why. For example, perhaps they rep for Target but in a different category than the one that fits your product. Maybe they know someone who reps in your category at Target. It’s all about the best fit so everyone is maximizing their time.
Sometimes reps and retailers are resistant to working with companies that only have one product/product line. We have found this to be true in some cases, and in some of those cases we have overcome. So, keep plugging away.
Here are some questions that you could ask of the rep (choose those that are appropriate for your situation):
Before contacting a rep, make sure you are prepared
You may only have one shot with this rep (treat this as a special opportunity, just as you would the first time you meet with the retail buyer).
Want to express your opinion?
Leave a reply!
I’m already getting orders from the email with the updated pricing that I just sent to my current st… Read more
Sarah Shaw is like Google, the entire How To section of Barnes and Nobles, Consumer Report and Yoda … Read more
I LOVE working with Sarah! The best business decision I’ve made recently is joining Sarah’s Retail R… Read more
We enrolled in Sarah Shaw’s program because we needed someone to kick us into shape! She did just … Read more
“I am a detailed person and hate when I buy something online and am not satisfied. It’s always hard … Read more
“I came to Sarah with just the seed of an idea, a pile of sketches, and a bundle of nerves. I left w… Read more
“In just one hour on the phone, Sarah gave me clarity in my pricing and bottom line… Our new product… Read more
With Sarah’s help and guidance I was able to get my product into the hands of 5 hot TV set dressers … Read more
“If you have dreamed of hitting it big, and your product has any kind of ‘it’ factor, as Sarah often… Read more
“With just one little tweak of Sarah’s expertise, I amplified the results of this new launch by 60… Read more
2 days ago
3 days ago
4 days ago