Guest post by Romy Taormina
Nausea Relief Chief/Co-Founder, Psi Bands
What is a rep?
Broker rep. Sales rep. Showroom rep. They go by different names, but their job is the same. They represent your product and the goal is for them to help you get new accounts.
Why would you want/need one?
How do I find one?
What if the rep won’t rep you
If you find a rep that won’t represent you, make sure you understand why. For example, perhaps they rep for Target but in a different category than the one that fits your product. Maybe they know someone who reps in your category at Target. It’s all about the best fit so everyone is maximizing their time.
Sometimes reps and retailers are resistant to working with companies that only have one product/product line. We have found this to be true in some cases, and in some of those cases we have overcome. So, keep plugging away.
Here are some questions that you could ask of the rep (choose those that are appropriate for your situation):
Before contacting a rep, make sure you are prepared
You may only have one shot with this rep (treat this as a special opportunity, just as you would the first time you meet with the retail buyer).
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