What is the most cost effective marketing tactic? How can I recruit someone who promotes my products but is paid strictly on performance? AND how do I entice sales professionals to work on commission only?
I need help in many areas but don’t have enough capital to hire someone for a salary..
Thanks – Jennifer Sinclair http://shop.theluxureco.com
I checked out your website and your products look super luxe! Try putting a few of these ideas to work and let’s see what you can do.
Cost effective marketing can be done through simple email. You can use online servers like Activecampaign.com to help you facilitate and avoid spam. Just start writing to your subscribers like you do your best friend and get them to trust you – people buy from those they trust. Give cool tips that you find along the way about random things – like you do to your best girlfriend or your sister – or even how bamboo is viewed as a special product and how the footprint is better for the world etc..
Then when you hit them with a “buy this now” email, they will feel better about buying from you. It seems from your website that your biggest customers are retail outlets so if that is the case then try sending a few helpful selling tips or something useful they can tell their customers about products made from bamboo.
As far as people to promote or sell for commission only – sounds like you are looking for sales reps. They usually work on commission only – except if you are part of a larger co-op showroom in one of the major markets like NY, LA, Dallas or Atlanta – where they will ask you for monthly rent. If you want to start small and seek out independent reps then check out Greatrep.com. You can post an ad there for about $30 – I have had good luck there over the years. Be sure to ask for at least 3 current references before choosing a sales rep. I’d also suggest your ad being very specific about the type of stores you want them to service like spas, hotels, etc..
One more piece of advice – add some stuff from your blog to the homepage of your website and talk up the benefits and fabulousness of bamboo products – let your customers know right away how awesome they are and that they are in the right place!
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I had the pleasure of speaking with Mae Karwowski, the founder and CEO of Obvious.ly, a leading global influencer-marketing agency and technology platform. Mae shares some amazing tips on working with influencers and how you can forge relationships to build your brand.
Want to learn more? Drop me a comment below.
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Do you know how to set the right price for your product line? Lordy knows I sure didn’t when I first started my handbag line. But once I learned the correct way to do it, I never mispriced anything again! Now I want to share this method with you so you can be profitable and not wonder why you can’t pay yourself.
It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
I’d love to share this formula with you. It totally saved my rear when I was in year 3….. Just thinking of all that lost money in the first 2 years…. I want to cry!
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