Patrick Rafter says:

Erika—
Looks like you’ve been very successful with top press.
My advice (after 25+ years as a benevolent PR guy):
1) Don’t pitch
2) Find out as much as you can about the writer/editor
3) Take the time to suggest a story idea that is highly relevant to what they cover
4) Beyond shilling your own product– include info/hyperlinks to other products/sites that might fit into a roundup story– (e.g. in your case: What’s in your 6 yr old daughter’s closet? Cute Clothes for Cute Kids, Twin Apparel for Individual Personalities, Mompreneurs who give back)
5) If you have expertise— suggest they put you on their source list for specific topics

Last but not least offer to help and deliver on your promises.
Look forward to reading more about Tutu Pour Mon Deux
Bonne chance!
–Patrick

Gayle Nowak says:

I agree with Sarah. Stay in touch with the media in a meaningful way. There are ways to do this without always pitching your business. When you do get that coveted ink, send a thank you note and invite the reporter or editor to contact you if there’s an opportunity for you to help them with a future story. Got a knack for spotting trends? Read something that would be of interest to your contact? That’s an opportunity to reach out, offer something valuable and subtly remind your contact of you. Did they write something that left an impression on you? Send them a note or leave a comment on their article with your thoughts. When you have news of your own to share, they’ll be more likely to remember how you helped them and they’ll be more willing to help you.