31 Tips to Win the Heart of a Retailer
2010/05/18 6:00 AM
Everyone wants to know what everyone else does to get their products into stores! Here are 31 fabulous tips to try out. I think each and every suggestion is a valuable one and should be taken to heart and given a fair try. Thanks again to my fabulous Entreprenette Experts!
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There are 19 comments
Aline Machado says: As a retailer I love all the tips! They are excellent and so true! Taking the opportunity, I’m looking for Private Label candles and fashion forward gym bags (like Bebe Sport styles). If anyone offer them or knows of who does please let me know. Thank you so much!
I agree with Aline, these are terrific tips! I especially loved the tip on how to warm up a cold call by sending a flyer first. Aline, you can find some great private label candles at http://www.madisonavenuecandles.com. Thanks again Sarah for these helpful sales tips.
Christie Wanlass,
Kohana Skin
Ashley Jobe says: I absolutely love the tips, read throught the entire list, #31 is the best!!
Lots of great tips! I am really excited to start using these. I want to get my purses in more stores, but I currently make everything. Any tips on manufacturing to be able to fill more orders?
[…] 31 Tips To Get a Retailer’s Attention. Anyone who’s ever tried to penetrate the retail market knows the challenge of getting your products into small much less large retail stores. Without retail exposure you can always sell your products online of course, but winning over retailers can open up a whole new world for your business and create increased opportunities for your company to grow. Here are 31 tips to help you get started collected by entrepreneur Sarah Shaw. The Entreprenette Gazette […]
I would agree these are great ideas about getting your merchandise into a retailer’s store, but where is the help in getting the merchandise sold by the retailer?
Where are the suggestions for how to display merchandise? How about finding lines that compliment your line so that both will sell better? Are we going to teach them inventory control so they order enough but not too much? Are we going to teach the retailers how to advertise or just give them some photos of the items and some co-op money? Do we teach them how to have an event as compared to just discounting merchandise in an ad?
It is not about the manufacturer or the product; it is about the retailer being able to move goods to the consumer and having the consumer return – with a friend – to do more shopping.
[…] not even in the retail industry, but I got so excited about Sarah’s 31 tips that I’m sharing them with you. Check them […]
Thanks for these great tips! I’ve been doing research and putting together my catalog and line sheets to approach some retailers over the next few months. I’ve heard a few of these tips, but a few are new to me. I especially like the tips about personalizing my business and my products. Thanks!
sara
5 o’clock crows : handmade textiles
I ♥ synchronicity ~ These 31 tips have come just as I have decided after a decade away from the NYC retail / showroom scene to dive back in at the deep end. Thanks for your wonderful newsletters, audio visuals, etc….
Best to you. ~ Gracie
[…] 31 tips to get a retailer’s attention. Anyone who’s ever tried to penetrate the retail market knows the challenge of getting your products into small much less large retail stores. Without retail exposure you can always sell your products online of course, but winning over retailers can open up a whole new world for your business and create increased opportunities for your company to grow. Here are 31 tips to help you get started collected by entrepreneur Sarah Shaw. The Entreprenette Gazette […]
[…] 31 tips to get a retailer’s attention. Anyone who’s ever tried to penetrate the retail market knows the challenge of getting your products into small much less large retail stores. Without retail exposure you can always sell your products online of course, but winning over retailers can open up a whole new world for your business and create increased opportunities for your company to grow. Here are 31 tips to help you get started collected by entrepreneur Sarah Shaw. The Entreprenette Gazette […]
[…] 31 Tips for Winning Over Retailers […]
LOVED THE TIPS. my partner and I re-invented the zip lock bags and have had some success but its moving very slow. We believe our bags will one day change the way America packs lunches, leftover and whatever other fun stuff you pack in your baggies. But i will def follow, remember and put some of these tips into practice.
Thanks!
Di
Great ideas and I will be using many of them!
I also do in store Demos. Retailers love the idea of the actual owner and/or inventor of a product to come to their store (who better to sell it!) and train the employees while I am there.
It also gives me access to their mobile phone (send them text messages to let them know I am on my way etc) and stay in touch with updates of how the Demos went etc.
Cheers,
Lisa Illman, President
Kritter Kommunity, LLC
http://kritterkommunity.com
lillman@kritterkommunity.com
CONTESTS
have contests for their employees (example: who ever sells the first Kritter Kondo, Outdoor Pet Enclosure today has lunch on me with a gift certificate from a local restaurant)
They contests really inspire the employees to work for you; this tends to be contagious.
There is a little friendly competition in all of us!
Lisa Illman, President
Kritter Kommunity, LLC
http://kritterkommunity.com
lillman@kritterkommunity.com
[…] not even in the retail industry, but I got so excited about Sarah’s 31 Tips that I’m sharing them with you. In fact, as I read this list it can work well for selling […]
Thank you so much for the great advice. I’m a new Manufacturer Sales Rep for Dolce Mia and I must say, I hate cold calling but it does work, however, I love the idea of sending out information before the call and I am seriously going to try that. Thank you so much and I invite all of you to check out my website at http://www.odarlene.dolcemia.com. Continued success and prosperity to you all.
I do not create many comments, however i
did a few searching and wound up here 31 Tips to Win the Heart of a Retailer
– The Entreprenette Gazette. And I do have 2 questions for
you if you usually do not mind. Is it simply me or does it seem like some of these responses come across as if they are
left by brain dead visitors? 😛 And, if you are writing at additional online sites, I would like
to follow everything new you have to post. Could you make
a list of all of your shared pages like your linkedin profile, Facebook page or twitter feed?
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Trunk shows, or Pop Ups, are a great way to get your products in stores! Having a great and successful trunk show will surely grow your brand. For starters, if you want a great trunk show, you need to promote your show. This can be done through emails and advertisements.![]()
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There are many different ways to make sure that your next trunk show is a huge success! Take these ideas to help your next event be a success.![]()
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1. Offer a low end GWP for purchases under $50![]()
2. Team up with another designer to see if they can donate a few items – perhaps to the first 5 who purchase![]()
3. Higher end GWP with a minimum purchase of $250 or more![]()
4. Offer a 50% off coupon to your website products (if the store doesn’t carry your line)![]()
5. Get a makeup artist you know (or one from a local salon on the block) to set up a table and do free make-over’s or eyebrow shaping![]()
6. Have someone offer free hand massages![]()
7. Have a person doing palm readings![]()
8. Get a coupon for a special drink from a local bar – or another incentive they want to offer.![]()
9. Get a coupon from a local restaurant![]()
Here are some additional ideas to help you succeed at your next trunk show!![]()
Visit here:![]()
sarahshawconsulting.com/trunk-show-secrets/![]()
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I had the pleasure of speaking with Marcus Lemonis, star of The Profit and got the skinny on his process. Marcus reveals how he learns from all his businesses and then can turn around and use that in other businesses to help them grow.![]()
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Click here to tune in now: sarahshawconsulting.com/podcast/interview-with-marcus-lemonis-star-of-the-profit/![]()
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#sarahshawconsulting #entreprenette #beyourownboss #femaleentrepenuer #femaleentrepenuerlifestyle #womaninbusiness #bossbabe #productresearch #productdevelopment #mistakeshappen #smallbizcoach #businessgoals #businessstrategy #growyourbusiness #businessplanning #momsinbusiness #mompenuers #solopenuer #entrepenuerwoman #businessbuilding #coachingbusiness #businesstraining #leadership #femalebusinesscoach #onlinebusinesscoach #leadersinheels #ceoofmylife #thehustleisreal #confidencecoach #productcoach
Hustle (verb) 1. To strive headstrong and voraciously towards a goal.![]()
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We've all procrastinated before, whether we like to admit it or not. We get distracted with other things and this can be a huge problem at times. We put things off till later, and one hour turns into two, two hours turns into four, and so on. While taking time to have fun and unwind from chores or work may feel wonderful at first, you'll end up stressing yourself out much more later when you try to get it all done.![]()
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So how do you stop yourself from procrastinating?![]()
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There are a couple of tips and tricks that you can use to limit yourself from procrastinating so much, these are just a few examples that can help!![]()
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• Make a list of the most important 10 things that YOU personally have to do yourself.![]()
• Make a list of the next 10 things that someone else “could” do for you if you desired to job it out. These things can usually wait a bit.![]()
• Spend the first 2 hours of your day answering email, doing any office-y things like processing orders, accounting, emails etc. Just get it out of the way. ONLY do that for the first 2 hours. (if you are like me, you got one hour done already at the crack of dawn).![]()
• Start working on your to item task list, spending one hour at a time and just keep plowing through. If you are designing that day, then just do that and don’t let other things distract you.![]()
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Hopefully these tips will give you a better way to manage your time throughout the day. If you would like to get more tips on how to limit your procrastination, visit here: sarahshawconsulting.com/procrastination-fascination/![]()
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I'm excited to be on the Amplify Your Success podcast with Melanie Benson!⠀![]()
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Tune in here: melaniebenson.com/celebrity-endorsements-podcast/![]()
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Imagine a famous celebrity showing up on Instagram, sharing how much they love your product or service. With so much noise online, finding ways to grab attention without expensive Facebook Ads is priceless marketing juice!![]()
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But where do you get started? How do you find the right influencer to boost up your name brand recognition? ![]()
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I join Melanie Benson, host of the Amplify Your Success Podcast, to talk about how to land celebrities and influencers who can get more eyes on your products.![]()
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You’ll want to hear my insights on:![]()
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• Why credibility is more important than ever, and celebrities can provide that “borrowed” trust in the market.![]()
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• How to find the right celebrities and influencers to promote your products. ![]()
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• Why it pays to be good with your follow up.![]()
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• The difference between celebrity endorsement and influencer marketing (and what to vett an influencer for to make sure it's a good fit.)![]()
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• Plus I get a little personal and share my surprising “bold move” that propelled my business into 6 figures quickly.![]()
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