31 Tips to Win the Heart of a Retailer
2010/05/18 6:00 AM
Everyone wants to know what everyone else does to get their products into stores! Here are 31 fabulous tips to try out. I think each and every suggestion is a valuable one and should be taken to heart and given a fair try. Thanks again to my fabulous Entreprenette Experts!
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There are 19 comments
Aline Machado says: As a retailer I love all the tips! They are excellent and so true! Taking the opportunity, I’m looking for Private Label candles and fashion forward gym bags (like Bebe Sport styles). If anyone offer them or knows of who does please let me know. Thank you so much!
I agree with Aline, these are terrific tips! I especially loved the tip on how to warm up a cold call by sending a flyer first. Aline, you can find some great private label candles at http://www.madisonavenuecandles.com. Thanks again Sarah for these helpful sales tips.
Christie Wanlass,
Kohana Skin
Ashley Jobe says: I absolutely love the tips, read throught the entire list, #31 is the best!!
Lots of great tips! I am really excited to start using these. I want to get my purses in more stores, but I currently make everything. Any tips on manufacturing to be able to fill more orders?
[…] 31 Tips To Get a Retailer’s Attention. Anyone who’s ever tried to penetrate the retail market knows the challenge of getting your products into small much less large retail stores. Without retail exposure you can always sell your products online of course, but winning over retailers can open up a whole new world for your business and create increased opportunities for your company to grow. Here are 31 tips to help you get started collected by entrepreneur Sarah Shaw. The Entreprenette Gazette […]
I would agree these are great ideas about getting your merchandise into a retailer’s store, but where is the help in getting the merchandise sold by the retailer?
Where are the suggestions for how to display merchandise? How about finding lines that compliment your line so that both will sell better? Are we going to teach them inventory control so they order enough but not too much? Are we going to teach the retailers how to advertise or just give them some photos of the items and some co-op money? Do we teach them how to have an event as compared to just discounting merchandise in an ad?
It is not about the manufacturer or the product; it is about the retailer being able to move goods to the consumer and having the consumer return – with a friend – to do more shopping.
[…] not even in the retail industry, but I got so excited about Sarah’s 31 tips that I’m sharing them with you. Check them […]
Thanks for these great tips! I’ve been doing research and putting together my catalog and line sheets to approach some retailers over the next few months. I’ve heard a few of these tips, but a few are new to me. I especially like the tips about personalizing my business and my products. Thanks!
sara
5 o’clock crows : handmade textiles
I ♥ synchronicity ~ These 31 tips have come just as I have decided after a decade away from the NYC retail / showroom scene to dive back in at the deep end. Thanks for your wonderful newsletters, audio visuals, etc….
Best to you. ~ Gracie
[…] 31 tips to get a retailer’s attention. Anyone who’s ever tried to penetrate the retail market knows the challenge of getting your products into small much less large retail stores. Without retail exposure you can always sell your products online of course, but winning over retailers can open up a whole new world for your business and create increased opportunities for your company to grow. Here are 31 tips to help you get started collected by entrepreneur Sarah Shaw. The Entreprenette Gazette […]
[…] 31 tips to get a retailer’s attention. Anyone who’s ever tried to penetrate the retail market knows the challenge of getting your products into small much less large retail stores. Without retail exposure you can always sell your products online of course, but winning over retailers can open up a whole new world for your business and create increased opportunities for your company to grow. Here are 31 tips to help you get started collected by entrepreneur Sarah Shaw. The Entreprenette Gazette […]
[…] 31 Tips for Winning Over Retailers […]
LOVED THE TIPS. my partner and I re-invented the zip lock bags and have had some success but its moving very slow. We believe our bags will one day change the way America packs lunches, leftover and whatever other fun stuff you pack in your baggies. But i will def follow, remember and put some of these tips into practice.
Thanks!
Di
Great ideas and I will be using many of them!
I also do in store Demos. Retailers love the idea of the actual owner and/or inventor of a product to come to their store (who better to sell it!) and train the employees while I am there.
It also gives me access to their mobile phone (send them text messages to let them know I am on my way etc) and stay in touch with updates of how the Demos went etc.
Cheers,
Lisa Illman, President
Kritter Kommunity, LLC
http://kritterkommunity.com
lillman@kritterkommunity.com
CONTESTS
have contests for their employees (example: who ever sells the first Kritter Kondo, Outdoor Pet Enclosure today has lunch on me with a gift certificate from a local restaurant)
They contests really inspire the employees to work for you; this tends to be contagious.
There is a little friendly competition in all of us!
Lisa Illman, President
Kritter Kommunity, LLC
http://kritterkommunity.com
lillman@kritterkommunity.com
[…] not even in the retail industry, but I got so excited about Sarah’s 31 Tips that I’m sharing them with you. In fact, as I read this list it can work well for selling […]
Thank you so much for the great advice. I’m a new Manufacturer Sales Rep for Dolce Mia and I must say, I hate cold calling but it does work, however, I love the idea of sending out information before the call and I am seriously going to try that. Thank you so much and I invite all of you to check out my website at http://www.odarlene.dolcemia.com. Continued success and prosperity to you all.
I do not create many comments, however i
did a few searching and wound up here 31 Tips to Win the Heart of a Retailer
– The Entreprenette Gazette. And I do have 2 questions for
you if you usually do not mind. Is it simply me or does it seem like some of these responses come across as if they are
left by brain dead visitors? 😛 And, if you are writing at additional online sites, I would like
to follow everything new you have to post. Could you make
a list of all of your shared pages like your linkedin profile, Facebook page or twitter feed?
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It took me years to figure out how to set the right price for my product line when I first started out, so I can imagine you might be in the same situation. If you are not sure if you are making any money, then there is a good chance you’re not pricing your products correctly.
Proper costing is the lifeline to your business and profitability. Taking into consideration and finding all the hidden costs, is the key. So many people forget little things that they add up and then BOOM, you are not making any money. Once you have the actual cost (cost of goods sold) then it is easy to figure out the wholesale and retail prices so you are always making money.
I’d love to share this formula with you. It totally saved my rear when I was in year 3….. Just thinking of all that lost money in the first 2 years…. I want to cry!
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