No drips or spills
2009/07/27 10:30 AM
I just have to blow the horn for this awesome company. We just got the Safe Sippy™ cups for our 18 month old twins and they LOVE them. But most of all what I love is that they don’t leak or drip. We have tried countless brands – big famous ones – and they all leak or drip when the turn them over. And these look super mod. How awesome is this?
- Christina Aguilera with The Safe Sippy!girls
Kid Basix created The Safe Sippy™ drink cup in response to parents’ growing concerns about Bisphenol A and other harmful chemicals present in many plastic bottles. Now, we have expanded the “Safe” brand to include The Safe Starter™ stainless steel baby bottle and The Safe Sporter™ sports bottles to provide safe, reusable drink ware for the entire family.
Why go stainless when so many BPA-free plastic bottles are available now? We can give you 300 billion reasons. That’s the approximate number of plastic water bottles discarded around the world every year. Enough to power 12 million cars for an entire year. And that’s just the water bottles! It doesn’t include all the plastic bottles used for sodas, sports drinks, fruit juices and the like. All told, the plastic bottles we throw away each year would reach to the moon and back – 1500 times. So using reusable stainless steel bottles makes sense on every level: personal, local and global.
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Pitch holiday gift guides
The time is approaching to pitch holiday gift guides over the next 6-8 weeks.
I know, I know, it’s only June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the “everyday” editorial world.
Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.
Magazines try to appeal to a broad audience with the holiday gift guides, so I would suggest being bold about your choices. Here is what you’ll want to do…
Pitch Holiday Gift Guides - Sarah Shaw Consulting
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Pitch Holiday Gift Guides 2016 - Come Get Our Template That Works and See Your Product in a Glossy Magazine and get more salesI loved doing this podcast interview with DIFF CEO Chad Dime.
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sunglasses at music festivals to get a sense of their target market before doing the deep dive into creating and manufacturing their own unique brand.
Once they created their own designs, getting products to celebrities and the media was not too difficult and the brand quickly took off. Leveraging the media exposure, they were able to build an online business that has donated over 1 million pair of glasses to those in need.
Eyewear that makes a DIFFerence — Sarah Shaw Consulting
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Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sungla...It's import to face the music and KNOW if you have a zero or a hero when launching a product. Join me and Tracy Leigh Hazzard and learn how to figure this out.
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#entreprenette #getastreetsmartmba #sarahshawconsulting #hazzdesigns
How to know if you have a hero or a zero — Sarah Shaw Consulting
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How to know if you have a hero or a zero by testing your product before you invest heavily in producing it. Don't keep it a secret, show it to get feedback.Did I ever share that my Grandmother made this coat for JFK Jr.? Jackie was a frequent shopper in her store in New York City. This ended up on the cover of LIFE magazine. Her shop became famous.
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Join me and Lisa Ascolese, The Inventress for an enlightening episode on how to think more broadly about your product line so that you can get into more stores and more magazines. In this episode we share ideas on how to think differently about your line. For example, if you make a skincare line and have a serum or oil based product, consider pitching to mountain resorts where the air is dryer and women need more moisture in the products they purchase.You can take this idea a step further by pitching to wellness magazines and local magazines (in the resort town) as they are always looking for products that solve a problem. Many creators think to narrowly and don’t see a bigger pitch for themselves. Take a look at your line and see how you can spin it into a new category, or a new sales channel.
Dial for Dollars: How to bring in more sales by expanding on your idea — Sarah Shaw Consulting
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This episode shares how to think more broadly about your product line so that you can get into more stores and more magazines.