10 ways to make the most of 4th quarter
2010/11/11 6:00 AM
We are well into 4th quarter and I want to get you all cha-chinging away, so let’s go over a short check list to see what else you can be doing to make the most of the rest of this year.Here are some ideas that I have brainstormed with clients to generate more sales this year.
1. Call a national gym and ask to do a holiday sale. The women there will be excited to get their last minute gifts and work out at the same time. Park once, accomplish twice.
2. Figure out the last day to ship UPS ground and put up a ONE-DAY only 50% off sale.
3. Keep commenting on related blogs to keep traffic coming your way.
4. Try an inexpensive ad on Facebook
5. Affiliate programs. Get one going now!! It’s not too late to offer someone a year-end bonus for promoting you or selling your product.
6. Start a drop ship program. These are great because it’s like making money in your sleep. Someone else sells your product and all you do is ship it. Let them do all the marketing while you do something else to bring in money!
7. Create a twitter storm. Write to your list and ask them to contribute to a blog post you are doing (do this on December 13th) Tell them you are writing a last minute holiday gift guide for the slackers out there who can’t find the “perfect” thing. Ask them to tell about the best “white elephant” gift they ever got – post all the responses in your blog and call it “The last creative gift on earth”…..or something like that. Email all the contributors and tell them the blog post is up and ask them to tweet it out…..they will because they can tell their friends and followers they are # so in so. NOTE: Be prepared to twitter a bunch of cool relevant things to attract all your new bees to the hive!
9. Create a last minute contest on your blog. Since we are not allowed to post contests and giveaways on Facebook (ggrr)…..blogs and twitter seem like the places to do this now. Get your fans to leave comments on a blog post you wrote and twitter another one to be entered to win something….because…… everyone loves to win! Make them refer to your twitter name so you can see the mention.
10.Last ditch efforts…….
- Get your best customers on the phone and offer them a deal. Offer free shipping to one lucky person.
- Email your friends a special offer on your website and ask them to send it to 5 friends for you.
- Ask friends to repost your deal on their FB pages.
- Post about your last minute deals on forums, meet up groups, networking groups and any on-line budget fashionista website you can find.
- Find your relevant target market……. mommy groups, lactation centers, large corporate offices, or the YMCA and see if you can go sell your stuff there.
Tagged: Blogging, business, Creativity, Entreprenette®, Marketing, Sales, Social Media, Tips From The Entreprenette Handbook, Website, Wholesale
Related posts
There are 12 comments
April- Kawartha Beads says: Great tips! The season is definately in full swing. Also throw an open house for friends and family your home or better yet have someone host one for you! I tell my guests that if they bring a friend they receive a $5 credit off of their purchases that day. Good luck to everyone and have a safe and happy holiday season!
Those are great ideas. I wonder about one thing; what is the difference in an affiliate program or drop shipping if you have a store that sells products?
Great article! Very inspirational. Another great idea (if you have the right product for it) is to participate in a Christmas Festival. There are so many people there looking for great gift ideas!
This is a great list of ways to drive sales! I am going to refer to this list and try to do everything on it. Thanks for the motivation!
These are great tips.. thank you for the motivational kick! I can’t wait to use them ALL.
This was a great post! Awesome tips and ideas right in time for the holidays! Thank you!
-Keishia
These are some great ideas! I love the drop ship program idea! I will have to look further into that one!
Leave a comment
Want to express your opinion?
Leave a reply!
Leave a Reply
Testimonials
I wanted to say thank you again to you for helping me connect with the Notanonymous showroom in NYC.…
Marie Todd, Inc.
Follow me on Facebook
Pitch holiday gift guides
The time is approaching to pitch holiday gift guides over the next 6-8 weeks.
I know, I know, it’s only June, but Holiday Gift Guide submissions are starting now…….so get on it sister, as it will end in July.
This can be a great way to get into magazines that might be more challenging for you in the “everyday” editorial world.
Gift guides often put in items that appeal to their audience, but might not have a good place in the monthly magazines.
Magazines try to appeal to a broad audience with the holiday gift guides, so I would suggest being bold about your choices. Here is what you’ll want to do…
Pitch Holiday Gift Guides - Sarah Shaw Consulting
sarahshawconsulting.com
Pitch Holiday Gift Guides 2016 - Come Get Our Template That Works and See Your Product in a Glossy Magazine and get more salesI loved doing this podcast interview with DIFF CEO Chad Dime.
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sunglasses at music festivals to get a sense of their target market before doing the deep dive into creating and manufacturing their own unique brand.
Once they created their own designs, getting products to celebrities and the media was not too difficult and the brand quickly took off. Leveraging the media exposure, they were able to build an online business that has donated over 1 million pair of glasses to those in need.
Eyewear that makes a DIFFerence — Sarah Shaw Consulting
sarahshawconsulting.com
Chad is a go getter that’s for sure creating Eyewear that makes a DIFFerence. Growing up in the eyewear business, he visited factories around the globe with his father from an early age and got to learn and understand the world of manufacturing. Chad and his partners started DIFF by selling sungla...It's import to face the music and KNOW if you have a zero or a hero when launching a product. Join me and Tracy Leigh Hazzard and learn how to figure this out.
.
#entreprenette #getastreetsmartmba #sarahshawconsulting #hazzdesigns
How to know if you have a hero or a zero — Sarah Shaw Consulting
sarahshawconsulting.com
How to know if you have a hero or a zero by testing your product before you invest heavily in producing it. Don't keep it a secret, show it to get feedback.Did I ever share that my Grandmother made this coat for JFK Jr.? Jackie was a frequent shopper in her store in New York City. This ended up on the cover of LIFE magazine. Her shop became famous.
.
.
#entreprenette #sarahshawconsulting #entreprenette #johnfkennedy #lifemagazine
Join me and Lisa Ascolese, The Inventress for an enlightening episode on how to think more broadly about your product line so that you can get into more stores and more magazines. In this episode we share ideas on how to think differently about your line. For example, if you make a skincare line and have a serum or oil based product, consider pitching to mountain resorts where the air is dryer and women need more moisture in the products they purchase.You can take this idea a step further by pitching to wellness magazines and local magazines (in the resort town) as they are always looking for products that solve a problem. Many creators think to narrowly and don’t see a bigger pitch for themselves. Take a look at your line and see how you can spin it into a new category, or a new sales channel.
Dial for Dollars: How to bring in more sales by expanding on your idea — Sarah Shaw Consulting
sarahshawconsulting.com
This episode shares how to think more broadly about your product line so that you can get into more stores and more magazines.