OK, you asked for it and new here it is! 61 Entreprenette Experts give their tips on how to use social media to boost your product sales! There are a lot of juicy tips in here and innovative ways to attract new customers and covert to sales. Let me know how it works out for you!
1. Value is key
Give prospective clients a bite of the steak, let them smell the char-broil and hear the sizzle, but don’t give them the whole steak. It’s all about giving SOME value without giving your services for free. I try and give some guidelines on an issue without being too specific. This raises awareness and positions me as someone knowledgeable about the issue without giving possibly inappropriate and unsolicited specific advice and creating a compliance issue. Prospects who see this then decide for themselves if they have this particular problem and consequently, know who to come to for help in solving it. A good example would be a simple tweet with possibly a link to a related story or whitepaper: Do you fully understand how the coming changes in estate tax law may affect your wills, trusts or other estate plans, possibly voiding them completely?
Thanks to: Ben Pearman www.PearmanCo.com
2. Be honest
Stay Honest about your products and services, even when you run into a negative comment. Social Media is all about being transparent and honesty will earn you respect from your audience. Show the human side of your company with every post you make. At the end, people buy from other people.
Thanks to: Ali Allage www.boostlabs.com
3. Be more informational
Using social media to promote products can be tricky. The best way to do it is not to promote the product directly, but to provide useful information about it. For example, if you are selling sewing machines, post video tutorials about sewing (and use your machine) sponsored by your machine company. Your content online should be at least 90% informational and useful, and 10% or less advertising.
Thanks to: Andi Enns www.AndiEnns.com
4. Turn lemons into lemonade
If customers and prospects make negative comments on your social media page, don’t delete their comments! You will be surprised at how many loyal customers will jump to your defense, and those comments will hold much more weight than anything you could say. You will also be given credit from prospects for being so open-minded. All of this will lead to greater sales, especially among those who are ‘on the fence.’
Thanks to: Peter Leeds www.PennyStocks.com
5. Same Bat time, same Bat channel
Here’s my Twitter Tip: Always send your updates, special promotions and new products at the same time everyday. This will help your customer base and will make more people follow you if they know they can count on you being consistent.
Thanks to: Michelle Littler www.littletoad.etsy.com
6. Be a thought leader
From my standpoint, Twitter has been very helpful in making connections with potential clients as well as potential strategic partners. I actually have two tips because one sets up the other: #1 – Use http://search.twitter.com to enter keywords that pertain to your business/product/customer needs. Follow the people that you 1) think would be a potential customer, 2) think would be a potential strategic partner and 3) think would be a good evangelist/influencer. #2 – Position yourself/your business as the “thought leader” in your space by 1) finding information like blog posts, articles and other websites that you can share via Twitter, 2) share your insight and opinion regarding hot topics pertaining to your industry and 3) ask other bloggers if you could be a guest blogger resource.
Thanks to: John Joyce www.thesmallbiznest.com
7. Open ID with Facebook
Integrate any and all user registration that you have with Facebook. It’s better than OpenID because “regular” people have it, not just geeks. And regular people hate signing up for new services. Let them log in (securely) with their Facebook account via a bridge connection, and you’ll get new customers.
Thanks to: Edward Crotty www.zoolert.com
8. Key words
Target key words related to your product/service create landing pages with useful info/relevant content relating to this key word and then use social media searches to find people talking about your key word and then direct them to the landing page. Thanks to: Nathan Mathews www.kurufootwear.com
9. Linkedin – o – rama!
LinkedIn is a social network that gives employees and entrepreneurs a chance to find leads and network, but it is frightfully underused. For this discussion I assume that the user already has a profile on LinkedIn.
FIND LEADS ON LINKEDIN Track Start-ups. Chances are good that they haven’t yet fulfilled the need for your solution. You can find start ups by doing an advanced search for a range of keywords such as “stealth” or “new startup”. Apply the “Sort by” filter to “Relationship and recommendations (or 2nd Connections)” in order to see the people closest to you first Actively leverage your contacts to get introduced to THEIR contacts. Don’t contact businesses through LinkedIn. Instead, research the business via LinkedIn, take down names of perceived decision makers and either call them directly or send them an email (you can usually find contact information via their corporate site). When you do initiate or accept a connection request, make the communication goal oriented.
Tell them why you connected with them,
remind your new connection who you are and how you can help, and when they accept your invite, email them back with your vCard, so that you will easily be stored in their address book.
It is best to have some of this templated (but remember to personalize!) to have some of the boredom taken out of accepting or initiating connection requests.
PROMOTE YOURSELF ON LINKEDIN: There is a lot of clutter on LinkedIn. It is however worth it to actively promote yourself, but be wise: ditch networks that are cluttered and only keep the ones that are targeted.
Groups in your city, Groups related to your industry
Join industry groups where your clients might operate
Join groups your top contacts have joined (where appropriate), especially clients, as it keeps communication channels open and keeps you front of mind.
BE ACTIVE: If you conclude that there is a group lacking on LinkedIn that might help your clients find answers to their problems, create the group and be the dominant provider of solutions.
Create meet-up events for members of your groups where you discuss a universal problem for that group and how they can solve it. This will establish you as an expert.
Create meet-up events where you introduce clients who could be of mutual interest to each other.
Create webinars that answer universal questions within a group and invite others to join to the webinar. After the webinar, point them to your websites forum section where they can further discuss the webinar. Provide a sign up to a newsletter that educates about the problem and potential solutions.
Promote your webinar in:
Create an event.
Further promote it in relevant forums to get cross-pollination.
Email clients that might be interested in joining.
Look for questions asked on LinkedIn that touch your expertise. Answer them. Where appropriate, link to the resources you created online that might them help solve their problem or make their decision.
Post question for others to answer. This might give you insight in potential new clients you could connect to.
Thanks to: Lorenz Lammens Online Design Bureau
10.Start a group on Linkedin and Facebook
One of the best ways to increase your circle of (social) influence is to great a group specific to a cause or special interest that is related to your mainline business. By promoting and facilitating a community/conversation about the tangential issue, you quickly position yourself as an authority.
Tactically, everyone who finds your group, either by explicit topical searches for groups to join, or via exposure from others (their list of groups, invitations to join, etc) will have your profile in front of them as the group owner. You will find that people will friend you or link you as a default behavior, or you can proactively and routinely sweep the group of potential new connections to add to your network.
This will allow your business to be spotlighted in discussion threads, posts that end with your signature, complete with links back to your website store, and even targeted ads or promotions you can share with the group.
Thanks to: Kenny Jahng www.essistme.com
11. Coupons on Facebook
Create special offers only available to Facebook fans, and then promote the offer in all your other communications, including in product packages. Example: in your package or in e-mails, say “Become a Fan of “our company” on Facebook where you will find a 10% coupon code!”
Then have a coupon code on your Fan page. Give people a free item if they ask their friends to become a Facebook fan. We do this on the honor system. This approach is MUCH better than advertising on Facebook. When we run paid ads on Facebook, we get much less traction than when we ask Facebook fans to tell their friends about us.
Thanks to: Salah www.soaphope.com
12. Post daily
Social media requires a constant stream of information. Figure out what you have to say and then break it up into small bits. Drip the stories out a piece at a time. You should be blogging and tweeting daily. Your posts will quickly be lost on highly active sites. Be sure every post has a link back to your site.
Thanks to: Deb McNaughton www.azuliskye.com
13. Spread the word
The best way to boost sales using social media is to make sure once you introduce an offer you promote it. For example, if you are introducing a special discount or incentive on twitter, there are ways to get the word out beyond just tweeting the message to your followers. Some examples include: Engage with influential profiles that have a similar target audience and encourage them to promote on your behalf via @reply, DM, and email - Introduce hashtags and bit.ly links so you can monitor performance and track where the message is going, then you can continuously refocus your efforts towards the best performing methods - Make sure your bit.ly links are vanity so that when customers are searching for your product, the twitter offer will be searchable.
Thanks to: Leslie Hall www.icedmedia.com
14. Time sensitive discounts
My best tip for boosting product sales is to run time sensitive discounts that are announced exclusively via Facebook. For no cost, this kind of program effectively drives incremental product sales and it can increase your engagement on Facebook too.
Thanks to: Jared Carver www.kangaroosusa.com
15. Choose your connections wisely
Depending on your product’s target audience breadth, send friend requests to everyone on the same site. You can do this with software, but the best way is to manually select real people. The software will connect you with other automated accounts, spammers, non related accounts, and will increase your spam rate. If you do it manually you can make the decision given a person’s profile or posts whether you should connect with them. This way you connect with real people, real people interact with you, real people look at your site, real people forward your profile to other real people. Simply connecting with people will bump up your awareness numbers. -the interacting part is a different tip.
Thanks to: Gary Unger www.garyunger.com
16. Advertise on Facebook
Best tip is advertise on Facebook, make sure you do more than one ad at a time.
Thanks to: Charles Atlas www.charlesatlas.com
TweetDeck is a wonderful FREE resource that allows entrepreneurs to update Twitter, Facebook and Linked In accounts in the same window! You can send the same message to all accounts or send individual messages to specific pages/accounts. It also has a built in URL shortener so you can post shortened links to blog updates to those pages.
Thanks to: Dawn Shedrick www.abundantblissceremonies.com
18. Become a trusted source
Go to the answers section on Linked In and answer open questions. This provides a reason to speak to a potential lead. Once they consider you a trusted and knowledgeable source, your business becomes more appealing. This is a good way to network online and seek meetings offline to strengthen these connections. In order to maximize this opportunity through Linked In, join Groups that your clients would typically join or that are relevant to your industry. The questions you see as a user of the site are linked to the groups you join.
Thanks to: Amy Wetton www.firstdegreenyc.com
19. Build community
To leverage social media to boost product sales, no more than 5% of your effort using social media should be devoted to selling – focus 95% of your efforts building credibility and community.
Thanks to: Laura Nedbal www.crowdspring.com
20. Offer more than a sales pitch
The best way to use social media is to offer your audience more than just a sales pitch. If you can get in the habit of forwarding useful tips to them in your field along with your usual postings, then they will see value in what you offer. You can even offer quotes to inspire them so you will be remembered as someone who cares to make their lives more meaningful and productive.
When it’s time to share what you’re selling, you have built rapport with your ‘friends’ and they will be more likely to consider purchasing your product/service if it suits them. Networking in business evolved because we tend to be more likely to do business with those we know – even superficially – than with complete strangers. It’s no different online than it is in person.
Thanks to: Marianne Douglas www.StrategiesforSuccessCurriculum.com
21. Connect your accounts
Sales – Everyone loves to be the first to know about a sale, so every business should tweet or post a note on Facebook about any sale or promotional offer.
Connect Your Twitter and Facebook Accounts – As a business owner, time is of the essence. The easiest way to save time and to stay current on both social networking sites, is to connect the two. With a few clicks of a button, Facebook allows you to sync up your Facebook profile to your Twitter page. So, when you update your status on your Facebook page, it is automatically posted as a Tweet on your Twitter account. This has saved me so much time!
Thanks to: Taqwa Aquil www.TaqwaIman.com
22. Significant discounts are alluring
Post a special discount or offering for a limited amount of time to encourage others to not only purchase but to re-post or re-tweet to their list of contacts. Make sure it is a significant discount or offer to get people to move on it quickly. 10% off or free shipping isn’t going to cut it. If you can offer a temporary 2 for 1 deal or a 30-50% discount it will not only increase your customer list but will introduce consumers to your product, brand or service that might not get noticed under normal adverstising or promotional efforts. Like Groupon, if it is a super deal, people will at least take the time to look to see what you are offering even if it is something they don’t usually purchase. Sporadic viral marketing campaigns such as this are worth the temporary decrease in profit.
Thanks to: Jeanne Krieg www.drymate.com
23. Transparency is key
Be genuine and completely transparent when communicating on behalf of a company.
Thanks to: Mary Schwartz www.Sittercity.com
24. Compliments really do work
When you approach an individual or company through any of the social media channels, lead in with a compliment.
Highlighting what you (honestly) admire about someone’s work, website, blog, product, etc. shows that you’ve actually taken the time to learn something about them and makes people feel good. It’s more likely that they’ll want to do business with or listen to you if you make them feel good!
Thanks to: Kelly Lester www.EasyLunchboxes.com
25. Twitter Testimonials
One of the best ways to use social media is to use Twitter as a credibility indicator. When you receive positive feedback about your business via customer tweets, highlight them on your site’s testimonial page instead of using bland text testimonials and your conversion rate will improve.
Thanks to: Anthony Adams of www.drinkthc.com
26. Seed product to YouTubers
Seed product to YouTubers. If their channel is beauty focused, send them product and form a relationship with them where you can revisit them each season with your new product. Same goes to fashion focused channels. Stylists and fashion brands can give YouTubers challenges (i.e. style these pants in 3 different ways) to make it fun and fresh. Choose YouTubers that have over 3,000 subscribers to see an increase in sales.
Thanks to: Karen Robinovitz www.purplelabnyc.com
27. Video is key
Post a product video or video link demonstrating your product on youtube, facebook fan pages that make sense (like toys r us.com on facebook for toys) and twitter. You can keep the video simply with a Flip video camera if you are on a limited budget;
Announce fan only contests on facebook. (A good example is a deal of the day or deal of the weekend that is only posted on the facebook fan page).
Thanks to: Michael Araten www.knex.com
28. Build anticipation for your product launch
1 – Two weeks before your product launch put out “mysterious” messages such as “Shhh don’t tell anyone but something special is coming.” Or “I have an exciting announcement to make, but I can’t tell anyone about it yet.” Do this through all your social media outlets: Twitter, Facebook, LinkedIn, your newsletter and blog. Consider staggering the messages in different outlets on different days so the anticipation stays fresh.
2 – Announce the product. The week before your product launch make the announcement and increase interest by giving a free preview or a limited number of the items free of charge.
3 – Sell the product. If you’ve done these things at least two weeks in advance you should have generated enough interest to have a successful product launch.
Thanks to: Alicia Arenas www.sanerapdc.com
29. No Fluff
Make sure you connect with your target customers and provide them with information they can USE, not just fluff. Sounds simple, but many fail this obvious step. Build a community!
Thanks to: Charlene Anderson www.charanderson.com
30. No camera required
Make a promotional or instructional video for about $5 on Animoto.com, starting with just still photos. That’s right—you can select featured music from their site, enter still photos and words, and come out with a dynamic video to place on your website, Facebook, YouTube, and more. You don’t even need a video camera!
Thanks to: Jenny Pavlovic www.8StateKate.net
Focus your efforts on one message so the consumer hears the same message about you regardless of the source.
Thanks to: Barbara Rentschler www.knex.com
32. Smile for the camera
My best tip is to create a short video on your product whether it be a book or an online class – post it on youtube and other video sharing sites and of course embed it on your blog. It’s then mentioned on twitter and facebook as well.
Thanks to: Violette www.violette.ca
33. Go Bit.ly
Write a blog post for your website about a product or service. Tweet it or post it on Facebook using a URL shortener such as bit.ly and to see the stats and the resulting sales. You get more people to your site to see what you offer and this often translates to sale, present or future.
Thanks to: Jill Nussinow www.theveggiequeen.com
Tip #1: When using social media as a form of marketing, whether on Twitter or Facebook, the key to drawing in new sales is consistency. In order to drive potential customers to your website, you must have an audience which consistently engages with you and your brand; people who talk to you not just about you. You must also consistently send out messages about your product, brand, sales and promotions. If you do not have the fan base just starting out, or you are experiencing difficulty in creating a loyal fan base, using a Social Media Marketer – like The Social Tweep – can help to drive sales traffic while increasing your brand awareness.
Tip #2: Stay clear of auto-tweeting on Twitter and auto-updating on Facebook. Nothing screams spam louder than the same message appearing several times a day. Even if you word it differently for each auto-tweet, regular users can “spot the bot” and will quickly hit the unfollow button. If you can’t tweet 50 times a day, that’s fine. But, make sure you are physically typing and sending quality tweets in real time.
Thanks to: Michael Grosheim www.thesocialtweep.com
35. Answer Questions and build credibility
Engage your target audience via LinkedIn Groups and Q&A. Join a handful of targeted industry groups and receive daily or weekly digest updates regarding discussions. Join in relevant threads, offering value by answering questions and offering your perspective. Over time, you will build credibility and generate new partners, customers and employees.
Thanks to: Kent Lewis www.anvilmediainc.com
36. FBML applications
To start collecting names through your facebook fan page install the ”Facebook Static FBML application” which will in essence create a blank page section in your sidebar that you can install html into. I suggest installing an aweber autoresponder script directly into that box. With the appropriate bribe you should start building your list immediately.
Thanks to: Liam McIvor www.vtamethod.com
37. Capitalize on your competitors by interviewing them on your blog
Why work against your competitors when you can work with them? Interview them on your blog. This creates great blog content while getting your own company good exposure.
Thanks to: Camille Picott www.pixiupress.com
38. I Apps
Get an iAPP developed for your book, product or service. Then, ask your friends on Facebook and your Twitter followers to check it out and tell a friend. Since it is a cool, new thing, people will go viral with it, as it is an interesting cutting edge marketing technique
Thanks to: Sally Shields www.theDILRules.com
39. FB contests
Post meat and potatoes TIPS and inspiration. Also host contests for your Facebook fans and Twitter followers. This is how we have gotten business from our fans and followers.
Thanks to: Angela Cody-Rouget www.MajorMom.biz
40. Yes or No?
To get more interaction with your fans or followers, ask them a question that does not end in a “yes” or “no” answer.
Thanks to: Laura Davis www.hpdarch.com
41. Find your own customers!
Everyone is very transparent in Social Media these days (ie: “I really shouldn’t have eaten that bag of chocolate chip cookies last night.”, “I need a vacation.”, “I am so frustrated! My new $900 pair of shoes just lost a heel.”). If you go look for your customers, instead of waiting for them to come find you, you’ll be able to sell them a weight loss program, a trip to Bermuda and a pair of quality $800 heels!
Thanks to: Lindsay Wilson www.socialmediaheaven.com
42. No hard sell
Don’t try to hard sell, be human and make real connections, don’t be afraid to arrange to talk to people on the phone.
Thanks to: Marc Lawn www.thebusinessgp.com
43. Brand management
Other than truly leveraging the most popular social media tools such as Twitter, Linkedin and Facebook, I recommend brands to strenghten brand management and marketing through other social tools that soothes other value dimensions, such as reputation building and as per Nielsen, **”Winning Online is About Serving Your Audience, not Impressions”. I call this Social Brand Marketing Management ecosystem. One of the not highly-utilized tools that supports product-line sales is BrandsEye.com which monitors the whole web in real-time providing us of an eye to what people are saying about our brands and products, because it allows the brand to be proactive in defending any negative buzz about its products and to offer a more detailed information for reluctant proposed customers, in addition to opening the doors of cross-selling and up-selling for confirmed customers.
Thanks to: Omar Aloyoun www.magsnow.com
44. Free Shipping
My best tip of a way to use social media to boost sales is to offer a discount or free shipping if people order mentioning which social network they heard about you on.
Thanks to: Michelle Dunn www.MichelleDunn.com
45. Eyes wide open
Know what your goal is for using social media- do not just jump on the bandwagon blindly. You have to know what you are going to do otherwise social media will not boost your product sales.
Thanks to: Rachel Schopler www.bevshots.com
46. Make good use of lunch time
Social media is a great way to establish and maintain a personal connection with past, present and potential clients. Using mediums such as Twitter is an effective yet simple way to let your followers know what you’re up to and to keep them connected to your business. Simple daily tweets about what you’re working or even shout-outs to your clients will help give personal depth to you and your business. And the best thing is, this can all be done from your phone while you’re on your lunch break! It’s all about establishing a strong rapport with your clients, who are your door to infinite referrals and other opportunities.
Thanks to: David Tosti Tosti Studios www.tostistudios.com
47. Become a trusted, agenda-setting source
By constantly offering the best deals and sales, including those from competitors, customers will trust you and seek you out as a source of information.
Write concise messages: On Twitter, leave room for “RT @name” at a minimum, so that customers can help spread the word within the 140 character limit. Optimally leave more room for customers to add their own words in addition to your message.
Social Media as a feedback engine: Social Media provides a unique window into consumer’s minds yo incorporate feedback as a means to improve your existing product.
Learn to distinguish between critical/negative comments and hateful/damaging. Chances are that if someone knows enough about your product to criticize its flaws, they are probably an influencer who will share their thoughts with others. Use criticism as an opportunity to court influential users and engage the public.
Thanks to: Matthew Hurst www.bluefountainmedia.com
48. Wikis work
My best tip is to optimize listings on semantic web wikis that welcome enterprise content while not wasting much time on Wikipedia, unless you’re a truly notable business with at least 30 mainstream news mentions of your impact.
Thanks to: Gregory Kohs www.MyWikiBiz.com
49. Tread lightly on twitter
Don’t pound your twitter followers with links for your product if they are not in the market for your product. Some links are okay because your twitter followers are interested in you and knowing more about what you are doing. However pounding them with a link to a product that don’t want or can’t use is alienating and doesn’t result in the sales of your product.
Thanks to: Kay Ballard kaykaysdivorce.com
50. Use Twitter as a conversational launching pad to establish new and lasting business relationships.
Starting a new business has many facets; none more so important than establishing strong business relationships. Use Twitter to reach out to influential individuals from both inside and outside your industry trade. Collaborate upon ideas; share leads; ask valid business related questions; etc. Don’t just pitch products. If possible, try to arrange a meeting where you can visit with those you converse with online. No electronic chitchat can take the place face-to-face dyadic conversations. Rather, use Twitter as a conversational launching pad to establish new and lasting business relationships.
Thanks to: Bryce Lindhardt www.carbonitadetail.com
51. Celebrate your launch
Utilizing social media to boost product sales should not be left just to go-to market execution but also and perhaps more importantly before and during the product conceptualization (innovation process) itself. By engaging customers throughout the innovation process through social media, much of the market adoption risk associated to product launch is preemptively mitigated and a natural by-product is an influential group of consumer evangelists that will help celebrate your launch.
Thanks to: Warren Ng & Riley Gibson www.napkinlabs.com
52. Think big
Create content that can be used across several different media.
Thanks to: Mark Goodman http://www.youtube.com/scorechicagovideo
53. Start you own social media site
The best tip in my opinion is starting a social site. i.e. a Ning etc. it is free cost effective, you can target a group to join your site, you are in control of your site, page and membership. It is completely free to start. The great thing about it, is you can advertise, promote your products, services, events and you have a ready available audience. The site includes events, main page, blogs, video discussion page.
Thanks to: Eula M. Young www.griotsroll.ning.com
54. Lat minute sales
Post last minute discounted items on Twitter.com and people will usually snatch them up.
Thanks to: Candy Keane www.ThreeMusesClothing.com
55. Mini-blog all day
Hopping on and off your favorite social networking site can make a mess of your productivity; but ignoring interaction for hours can send the wrong message. Instead, post a few mini-blogs throughout the day while limiting your read-and-reply times to just once. Like a blinker signaling an upcoming turn, your mini-posts signal your intention to engage while not requiring you to take every off ramp you see.
Thanks to: Marnie www.Marnie.com
56. Run spontaneous “contests” to drive traffic to your website.
You can get creative and try to create contests that have a theme that directly relates to you and your product. Try things like product placement with someone famous or of note in your industry, but obscuring their face. Have your customers “guess” who is holding your product and the first right answer wins one of your products or something else comparable. You can also do product placement in an interesting place and have your customers guess the location.
I find that by creating a frenzy of sorts to be the first to guess correctly not only drives traffic to your website, but increases interest and excitement about your brand. Encourage entrants to sign up for your mailing list and then announce the most recent winner in newsletters that also offer a coupon, discount or other incentive for them to keep purchasing your product.
Thanks to: Marci Geller www.marcigeller.com
57. Sweepstakes contest
In my experience with social media, the best way to leverage Facebook fans and Twitter followers is to have a sweepstakes contest. Everyone loves winning something free, and in the case of one of my clients, we were pleasantly surprised to learn that offering 5 free t-shirts could deliver impressive results. In sum, we set it up like this: each time a user took a “social” action such as becoming a fan, tweeting, leaving a comment on our blog, etc., he/she would be entered into a drawing to win one of our 5 free shirts. In no time at all, we saw engagement increase tremendously on all of our social media pages. That meant a huge spike in Twitter followers and Facebook friends and fans. Of course, we can’t assume that when someone links to one of our social media pages, they will later make a purchase, but it does set up a relationship which we can continue nurturing, and really, that is the single best thing that social media can offer—to help businesses build direct relationships with their customers.
Thanks to: Gloriane Yi www.superlativellc.com
58. Be genuine and honest with yourself and your customers
We all want to sell more product and make more money, but when it comes to Social Media the most important thing to remember is that your primary goal is to connect with PEOPLE. Be honest with yourself about your product and services and you will have clear definition as to who your social media audiences are. Be honest with your customers. Don’t be afraid to have one on one conversations with them, answer their questions, hang out where they hang out, and make yourself available to them when they need you. Treat your customers as you would treat any friend or acquaintance and you will be guaranteed success at social media branding your business and selling your product. The next time you fire up Twitter to send out that next “big sale tweet” why not try a different approach and search that space for activity related to your product and work on connecting with the people who are looking for help or talking about things related to what you offer. To make this easier you should use one of these free tools out there that allow you to actively monitor and segment this giant stream of information: Hootsuite, Tweetdeck, Twitter Lists. Start listening, discussing, sharing and participating and your product sales will increase as a result of your ongoing participation.
Thanks to: Matt Nelson www.firsttracksmarketing.com
59. Facebook chat
Utilize the chat function on Facebook to speak directly with potential customers. Being able to speak to network friends in real time allows for real time responses and the ability to ask for purchases that happen immediately.
Thanks to: Asadah Kirkland www.beatingblackkids.com
60. Create a video and put it on YouTube, especially if you have a visual product.
YouTube videos are now ranked by Google’s regular search engine, and can often get to the first page of Google results in a day or two. YouTube itself is now the 2nd most used search engine in the world. Therefore, think about the words that your customers would use to find your product, like Florist Medford, MA, and make sure you use those keywords in the Title and Tags for the video. If you have any type of visual product, and always wanted a TV commercial to show it to people, now is the time to do it. And its free.
Thanks to: Patrick Omalley www.patrickomalley.com
61. Build your mailing list
We like to use social media, particularly Facebook and Twitter, to build our mailing lists by providing teasers and also by encouraging discussion and mailing list opt-ins. When we add new site content, we post links on Facebook, along with photos if appropriate, which keeps our name in front of our Fans. Since we only send our newsletter out once or twice per month, we announce it online a few days ahead of time, and then a few hours before we actually send it out, reminding them that if they’d like to receive the newsletter, they’ll need to op-in. We always see a spike in email sign ups right after we make a post. Content is King, but a strong mailing list is key to online business. Social Networking is a great way to build a loyal list.
Thanks to: Michael J. Hultquist www.quist.net
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